Using the Ubiquitous Network to Achieve a Sustainable Society

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Using the Ubiquitous Network to Achieve a
Sustainable Society

• Nobember 3, 2009
• Takao Shiino, Ph.D.
• Nomura Research Institute, Ltd.
• Vice Chairman, GBDe

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What is GBDe ?

• The GBDe (Global Business Dialogue on electronic
  commerce) is a worldwide, CEO-led, business
  initiative, established in January 1999 to assist
  the development of a global policy framework for
  the emerging online economy.
• GBDe has been actively promoting a private
  sector/Government dialogue on convergence-related
  issues since then.
• Today, there is an urgent need to build a global
  policy framework incorporating the new paradigm.

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GBDe Members in 2009
ATA, CASBAA, Chunghwa Telecom, Cisco, FOKUS,
FSTC, JISA, GCD, Hitachi, III, Intel Taiwan, IPA,
Microsoft Taiwan, NEC, NRI, NTT DATA, NTT DOCOMO,
Symantec, Taishin International Bank, TECOM, The
Open Group, TPI, Wikimedia Foundation
The 1st BSC meeting in Feb 2009
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2009 Issue Groups
GBDe Issue Groups will cover below theme related
to e-Commerce, with investigations, discussions,
making recommendations and advocacy.

• Ubiquitous Network Society
• The way ICT products/services contribute to make
  society sustainable
• Digital Home
• New issues and opportunities in entertainment,
  home healthcare and other fields
• International NFC payment
• Interoperability, proximity payments and global
  settlement with NFC technology
• Consumer Confidence
• Privacy protection advocacy, trust markes and ADR
  (Alternative Dispute Resolution) support
• Digital Opportunity
• Utilizing of ICT as a tool for promoting digital
  opportunity for all, leading to sustainable
  development and better quality of life

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1. What is Eco-UNS?
Sustainable Society business activities are in
harmony with global environment
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2. Eco by Ubiquitous Network
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A. Integration, Sharing

• Shared distribution system
• based on UNS Technologies
• b. Resource sharing leveraged by UNS Technologies
• c. Integration, downsizing, power saving in
  industrial machines and home appliances
• d. Sharing Data Center
• e. Cloud computing

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A. Integration, Sharing
Shared Bicycle Use System by Using IC Cards in
Paris
Commuting to school, office, shopping, etc.
(3)If there is no available rack for return,
the system tells the user the closest
station with available racks
Terminal for registration and fee payment
(4)Returning a bicycle to a station
(2)Borrwing a bicycle from a rental
station
(1)Registering to borrow
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A. Integration, Sharing
Combined Distribution by Seven-Eleven Japan
(Source)Seven-Eleven Japan website
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A. Integration, Sharing
Number of Incoming Trucks per day per store
(Year)
(Source)Seven-Eleven Japan HP
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B. Visualization, Collaboration

• Optimizing delivery system
• b. Simulation for production planning
• c. Optimum resource usage
• d. Supply chain optimization

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C. Advanced control, Automation

• Self-sleeping and
• self-adjusting electric equipment
• b. Fuel injection control
• c. BEMS, HEMS
• d. Utilizing reusable energy with ICT

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UBIQLINK Car Navigation System with Ubiquitous
technology
Traditional Car Navigation (VICS)
Traditional Traffic Info
Use of Fixed Sensor on major roadways
VICS Center
Fixed sensor
JAM
Traffic Jam
Major roadway only
Ubiquitous Car Navigation (Cellular phone with
GPS)
Use of Both Fixed Sensor and cellular phone
Best Route
OK
Cellular Phone
Cellular Phone
TAXI
Ubiqlink Center
OK
OK
Fixed sensor
VICS Center
JAM
TAXI
Traffic Jam
Both major and sub roadways
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Road Coverage of UTIS
VICS
UTIS
Both fixed and mobile Road coverage 830,000km
(JAPAN) By 12,000 taxi and member cellular phone
GPS
Fixed sensor only Road coverage 70,000km (JAPAN)
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Best Route and Best Gas Mileage by UTIS
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D. Restructuring and Dematerialization

• e-billing, electric payment
• b. Electric papers, paperless forms
• c. Utilizing ICT on business
• d. Video conferencing, Telework
• e. Knowledge and Information sharing

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E-billing
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Benefit of Eco by Ubiquitous Network
Japan
Worldwide
Electricity equivalent (billion kWh)
Electricity equivalent (billion kWh)
(Source)METI/Green IT Promotion Council (2008)
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3. Our approaches for future
New value creation, transparency in distribution
Realizing the value of participation
Sharing common value, consensus on evaluation
methods and results
New business standard, robust business model
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4. Our Recommendation
What Industries should take care
Request consumers and end users understanding
Roles of Government
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GBDe Summit 2009
Venue Sofitel Munich Bayerpost
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For further information please visit http//www.
gbde.org/ or please contact GBDe CPCTel
1-301-523-0891 (USA)e-mail secretariat_at_gbde.org

Thank you!