Navigating Google's September 2023 Update: A Guide for SMBs & Local Businesses

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• Navigating Google's September 2023 Update A
  Guide for SMBs Local Businesses

• 905 669 1708

• info_at_numerounoweb.com

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• Introduction

• In this presentation, we'll delve into Google's
  September 2023 Update, a significant development
  aimed at improving the quality of search results.
  
• Googles September 2023 Helpful Content Update
  aims to reward websites that produce helpful and
  informative content for humans, rather than
  content that is primarily created for ranking
  well in search engines. The update was announced
  on September 14, 2023, and took 14 days to roll
  out. It was completed on September 28, 2023.

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• Why Google's Updates Matter to Your Business?

• Your website's visibility on Google is influenced
  by these updates. Understanding them is crucial
  to ensure your business remains visible to your
  target audience. Whether your website climbs or
  dips in the search results depends on how well
  your content aligns with Google's evolving
  criteria.

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• The update includes a number of changes to the
  Helpful Content System, including

• An enhanced classifier distinguishes content for
  humans from content for search engines.
• An emphasis on third-party content, blocking
  unrelated or unsupervised content from indexing.
• Caution against faking updates and freshness.
• New guidance on sitewide signals for the Helpful
  Content System.

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• Implications for Businesses

• E.E.A.T. is not just for YMYL websites anymore.
  Businesses in all niches should focus on
  demonstrating their expertise and credibility.
• Stay relevant with valuable content. Offer unique
  insights, comprehensive details, and thoughtful
  evaluations. Refrain from merely duplicating or
  rephrasing existing information.
• Authenticity builds trust. Share stories,
  customer testimonials, and insights that reflect
  the uniqueness of your business.
• Mobile optimization is non-negotiable. Ensure
  your website is responsive and easy to use on
  mobile devices.
• Engage, connect, and build a community. Interact
  with your audience on social media and other
  online platforms.

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• Implications for Businesses (Conti.)

• Expert review and content quality. Have your
  content reviewed by industry specialists to
  ensure its accuracy and credibility.
• Mindful management of content and updates. Make
  changes to your content with the intention of
  genuinely enhancing its value. Avoid making
  changes simply to appear "fresh."
• Focus on people-first content. Create content
  that is primarily for humans, not just for search
  engine rankings.
• Charting the course ahead. SEO is an ongoing
  journey. Stay agile and adapt your strategy in
  line with the evolving digital landscape.

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• Adapting to Dynamic Search Results

• With search engine results pages (SERPs)
  constantly evolving, businesses must adapt and
  stay agile. SEO is not a set-and-forget strategy
  it's an ongoing journey.
• Regularly updating your website, monitoring your
  Google rankings, and adjusting your strategy is
  necessary to remain resilient and relevant.

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• Conclusion

• In conclusion, Google's algorithm updates present
  opportunities to refine and enhance your online
  presence. By adapting to these changes, your
  business can thrive in the ever-evolving digital
  landscape.

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• Numero Uno Web Solutions
• 3300 Hwy 7, Suite 808
• Concord, Ontario L4K 4M3
• Canada

• https//www.numerounoweb.com/

905 669 1708

• info_at_numerounoweb.com

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• Thank you