5 Things To Know About Google My Business - PowerPoint PPT Presentation

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5 Things To Know About Google My Business

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Google My Business, which used to be known as Google Places, is a free online platform that Google provides. It has two purposes: to help business owners increase their online visibility and to help people find and review businesses in their local area. It’s effectively the most comprehensive and accessible business directory ever created. – PowerPoint PPT presentation

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Title: 5 Things To Know About Google My Business


1
5 THINGS TO KNOW ABOUT GOOGLE MY BUSINESS
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5 THINGS TO KNOW ABOUT GOOGLE MY BUSINESS
  • Google always had an intense focus on providing
    local and small businesses with a boost in the
    business world.
  • Google offers many options for small and local
    business owners to promote their business, the
    process hasn't always been crystal clear.
  • With so many choices like, Google, Maps, and
    Google Search, business owners previously had to
    manage multiple profiles to reach their
    customers.
  • As a solution to this problem, Google My Business
    combines all these apps into one convenient
    all-in-one business solution.

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few key features of Google My Business
  • How Google My Business Works
  • Google effectively composes local business
    listings based on several different sources.
  • These include user edits, third party providers,
    verified business owner information, and several
    other sources compiled into Google's business
    listings.
  • When you create and make edits to your Google My
    Business profile, Google will ask you to verify
    your account by entering a PIN. The PIN can be
    either sent to the organization's physical
    address or phone number.

4
2. Benefits of Verifying Your Account
  • Once enter the PIN and verify the local listing
    for your business, you are allowed to enhance
    your profile page to new heights.
  • When you verify your business listing, you have
    the opportunity to greatly expand your brand
    reach and share much more information with Google
    and your prospective target audience. 
  • Specifically, verifying your account allows you
    to
  • -- Add personal business photos.
  • -- Write detailed business descriptions .
  • -- Create business reviews

5
  • -- Post updated business hours and location
    information .
  • -- Upload videos to your profile.
  • -- Offer your audience and customers coupons.
  • -- Produce real-updates for your business, such
    as weekly specials. 

6
3. Google My Business Dashboard
  • Google My Business is the newest and fastest way
    for businesses to effectively manage their line
    brand presence through an all-in-one Google
    interface.
  • The Google My Business dashboard allows you to do
    the following
  • -- Effectively manage and easily up date your
    most recent and current business information on
    Google.
  • -- Increase your company's brand recognition
    through Google page.
  • -- Track your organization's insights and
    engagement for Google posts and pages.

7
  • -- Manage and review metrics and information
    from your businesses' YouTube channels and Google
    Analytics account.
  • -- Seamlessly start and manage the performance
    of your Google AdWords Express campaigns.

8
4. Additional Local Business 
  • Make your business more accessible and more
    easily found on Google. Google uses the
    information about your business to fill the local
    search results.
  • More effectively read and respond to your
    customers' reviews
  • Review metrics and analyze analytics about how
    your customers are searching for your business.
    In addition, you can learn the geographic region
    your customers originate.

9
5. Understand the Limitations
  • While taking advantage of all of the amazing
    benefits of Google My Business is exciting, you
    should make sure you understand the following
    keys to success.
  • Mailing Address is a Must
  • Each business must have a physical or mailing
    address where your business mail is sent. 
  • Free to Ride
  • Fortunately, riding the Google My Business
    express train to brand recognition is free. At
    the same time, Google doesnt accept any type of
    payment to have your business included in natural
    search results or for particular listings.

10
  • Adhere to Quality Guidelines
  • Before you begin updating your business, make
    sure you have a thorough understanding
    of Google's Quality Guidelines. Failure to adhere
    to these standards will prevent your business
    location from being approved and appearing on
    Google.
  • Know the Availability
  • Unfortunately, Google My Business is only
    available in certain countries. To determine
    whether your business is eligible to be listed,
    simply choose Add new listing when you sign into
    your Google My Business account. Then choose your
    country from the drop down menu.

11
  • Takeaway
  • Google My Business is a way for brick and
    mortar businesses to attract attention online
    from a local audience, using an all inclusive
    administrative dashboard.

12
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