Recollecting Google's Algorithmic Shocks of 2018 - PowerPoint PPT Presentation

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Recollecting Google's Algorithmic Shocks of 2018

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Before you or your digital marketing agency move on with new SEO updates and guidelines to meet your businesses’ New Year marketing goals, make sure to have an idea about the shocking updates by Google in 2018. Search engine algorithms may change based on user habits. 2018 saw some updates that were extremely confusing for webmasters and the changes they bring to the SERPs seem unintelligible. Check out those updates month-wise. – PowerPoint PPT presentation

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Title: Recollecting Google's Algorithmic Shocks of 2018


1
Recollecting Googles Algorithmic Shocks of
2018
2
Hearty Welcome to 2019!
Before you or your digital marketing agency move
on with new SEO updates and guidelines to meet
your businesses New Year marketing goals, make
sure to have an idea about the shocking updates
by Google in 2018. Search engine algorithms may
change based on user habits.
2018 saw some updates that were extremely
confusing for webmasters and the changes they
bring to the SERPs seem unintelligible.
3
Those updates month-wise are
January
Maccabees updates
  • In December 2017, Google rolled out an update
    which was quickly named the Maccabees updates.
  • Certain ranking changes noted in January 16 were
    considered to be possibly linked to these updates
    that were thought to be aimed at keyword
    permutations.
  • The presence of these updates was partially
    acknowledged by Google.

4
February
  • There came an unnamed update in February 20, 2018
    that resulted in increased volatility in search
    rankings.
  • The volatility settled though, which could be an
    indication of an algorithm update that was well
    targeted.

5
March
Brackets Update
  • Glenn Gabe named Googles March 7, 2018 core
    update as the Brackets update
  • Effects of this update were felt for nearly two
    weeks, right from March 4 with another spike on
    March 8
  • It isnt clear whether these multiple effects
    were felt as a result of a long rolling update or
    multiple updates made at quick intervals.

6
March
Zero-result SERPs
  • From March 14 Google started displaying zero
    organic results and a "Show all results" button
    on a small set of Knowledge Cards
  • A week later this test was stopped, announcing
    that the zero-result SERPs arent going to go
    ahead any time now

7
March
Mobile-first Index
  • On March 26, Google announced that the
    mobile-first index was finally "rolling out."
  • After many months of testing, Google has
    suggested they are migrating sites gradually
  • It's unclear what impact this roll-out would have
    had on the index overall

8
April
  • April 17 saw an unnamed core update
  • A significant algorithmic flux was reported,
    whose effects were felt for more than a week
  • Though a "core" update was confirmed Google or
    the SEO community didn't provide any specifics
    and the update wasn't named

9
May
  • Google tested longer display snippets of up to
    300 characters for a few months
  • On May 13, it rolled back most snippets to the
    former limit (about 150-160 characters)

10
June
Video Carousel
  • Videos were removed from the regular organic
    result listings and instead placed them in a
    separate video carousel on June 14.
  • The number of SERPs with videos increased
    significantly. MozCast reported a rise of over
    60.

11
July
Mobile Speed Update
  • Google rolled out the mobile page speed update on
    July 9, making page speed a ranking factor for
    mobile results
  • According to Google, this update was only
    targeted at the slowest of mobile sites.

12
July
Chrome Security Warnings
  • On July 24, Googles Chrome 68 started marking
    all the non-HTTPS sites not secure.
  • Months before, users were actually warned of
    non-HTTPS forms. Users need to install the latest
    version of Chrome for the changes to take effect
    though.

13
August
Medic Update
  • A "broad core algorithm update," was confirmed
    and rolled out over the period of about a week,
    but peaked on August 1-2.
  • This Medic update seemed to be particularly
    affecting sites belonging to the health and
    wellness sector, though there was impact in other
    sectors too.

14
September
  • On September 12, Search Engine Roundtable
    reported discussions about a possible update
    sometime around September 11, which is not as big
    as the Medic update though

15
September
Birthday Update
  • Google announced a small update on September 27
  • Since September 27 is Googles birthday, the
    update was called the Birthday Update by SE
    Roundtable.

16
October
  • On October 16, Google released another update.
  • SE Roundtable reported discussions in the
    Webmaster World and Black Hat World forums.

17
October
Halloween Update
  • Though Halloween came along on October 31, 2018,
    Google never confirmed any update. The first week
    of November felt some volatility was felt all
    through
  • As the week progressed though, the update seemed
    to be getting stronger and there were signals
    reported
  • There were even doubts whether the volatility
    witnessed later in the week was the result of a
    completely different update or the same one

18
November
  • An update by the middle of November particularly
    affected UK sites, though it was never confirmed
  • By November 20th though, the updates seemed to be
    reversing though there was still some weird
    volatility going on

19
December
  • Before December began, on November 30, there were
    some signals indicating an update
  • In the week of December 13, there was talk of
    some update
  • The chatter went against the concept that Google
    restrains from making major algorithmic changes
    before the holidays start
  • The weekend of December 15 discussed changes in
    rankings at the webmaster forums
  • SE Roundtable reports that it was an update
    pushed out by Google

20
  • Now let us wait for Googles algorithm updates in
    2019. Partnering with a Long Island SEO company
    helps to stay up-to-date with current trends.

21
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