8 Ways to Improve Your Local SEO

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8 Ways to Improve Your Local SEO
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• Did you know that almost one-third of mobile
  searches are location-based queries, such as
  businesses near me? Plus, Google tends to
  always prioritize search results based on your
  location. These two factors combined should be
  enough to tell you just how essential local SEO
  is for businesses, especially if you operate on a
  regional level. After all, local SEO is all about
  appearing higher on search engine result pages
  (SERPs) in a specific location. Optimizing your
  local SEO will help you generate more organic
  traffic, leads, and conversions. It will enable
  you to successfully reach out to your target
  market and effectively compete against larger
  brands. So, lets explore eight ways to boost
  your local SEO!

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8 Tips to Improve Local SEO
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• Update Your Google My Business Listing
• If you want to improve local SEO and gain
  visibility on local Google search results, you
  will have to optimize your Google listing. It
  will also help you rank higher on Google Maps.
  Create a Google My Business account associated
  with your business profile and verify the
  ownership of your business. Provide accurate,
  up-to-date information in your Google My Business
  account dashboard so that Google adds it to your
  Business Profile. This information will appear in
  Google Search local results and Google Maps.
• Dont forget to include your hours of operation,
  logo, payment methods, services and products, and
  lots of high-quality images. Encourage your
  customers to review your business and respond
  honestly and sincerely to all reviews.
  Additionally, publish special posts, such as
  product launches, events, and promotional offers,
  to your Business Profile.

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2. Encourage Happy Customers to Post Reviews Ask
satisfied customers to write glowing reviews
about your business. It will encourage potential
local customers to buy from you and optimize your
Google My Business listing as well. So, ask
customers to review your business online in
person or send them a post-purchase email or
text. However, make sure to do this after
screening customers to ensure that they were
satisfied with your service. As for any negative
reviews, respond to them right away and address
the reviewers concerns professionally. 3.
Create Content Based on Local Events If you want
to reach and appear relevant to your local target
audience, churn out authoritative, SEO-friendly
content that speaks directly to them. Write blog
posts centered on local activities, events, or
news stories. Set up location-specific webpages
with high-quality local content to serve
different segments of your target audience.
Create videos on local causes and charities that
you support.
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4. Take Advantage of Online Business
Directories If you want to improve local SEO,
focus on providing your businesss information on
online business directories, such as Foursquare,
Yelp, MapQuest, and YellowPages. Add your
business name, phone number, and address to these
directories. Also, add a comprehensive yet
easy-to-understand description of your business
and a backlink to your website. 5. Research
Local Keywords Always make sure to use keywords
that are relevant to your local audience. Use
Googles Keyword Planner to filter keyword
searches based on location. It will enable you to
create a list of highly relevant local keywords
that you can target via your website content and
URLs.
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6. Generate High-Quality Backlinks If youre
still wondering how to improve local SEO, focus
on generating high-quality backlinks to your
site. To do that, you will need to create
top-notch content so that other websites feel
compelled to link to your content. You can also
guest blog on reputable websites to link back to
your website. 7. Optimize Your Website for
Mobile Make sure that your website is
mobile-friendly to boost your local SEO. Improve
its load speed, use easy-to-read fonts, use
high-quality images, and intuitive UI.
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8. Optimize Your Content for Voice Search More
and more potential customers are using voice
search. Essentially, people use long-tail,
conversational keywords when performing voice
searches. Its why you must use such long-tail
keywords in your content. Use the aforementioned
tips to stay on top of your local SEO. If you
want help to reach your local target audience,
get in touch with Marketing Tiki! We offer
comprehensive SEO services, including local SEO,
to help you expand your business reach.
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THANK YOU
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