The Ultimate Guide to Choosing Dental Office Names - PowerPoint PPT Presentation

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The Ultimate Guide to Choosing Dental Office Names


As the proud owner of a new dental practice, your first step in branding is to make a list of dental names you like and pick the best one. Next, of course, you want to give your company something memorable and engaging so you will stick out from the local competition. But, you want to incorporate your brand's vision and message. – PowerPoint PPT presentation

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Title: The Ultimate Guide to Choosing Dental Office Names

  • The Ultimate Guide To Choosing Dental Office

  • As the proud owner of a new dental practice, your
    first step in branding is to make a list of
    dental names you like and pick the best one.
    Next, of course, you want to give your company
    something memorable and engaging so you will
    stick out from the local competition. But, you
    want to incorporate your brand's vision and
  • Trade names are crucial to helping your future
    patients understand the type of care they will
    receive when visiting your office. While you need
    a company name that is distinguished and
    memorable in your practice area, choosing one
    that can communicate expectations of service
    quality is just as important.
  • Components in Dental Names You Should Consider
  • As you probably know, the name of your practice
    is very important for several reasons--
    especially when it comes to marketing your dental
    company effectively. Any trade name you pick will
    be important to building recognition for your
    brand and any SEO strategy you create to boost
    search engine result page (SERP) ranking and
    drive more traffic to your website.
  • Consider these factors when brainstorming ideas
    for dental names you want for your practice
  • 1. To help patients remember your dental
    company's name, choose one that is short and
  • 2. Always choose words that will inspire positive
    feelings about your practice. If you call your
    office "Cavity Repair of Northern Pennsylvania,"
    for example, it's reminding people of bad oral
    hygiene, not how you can make their smile whole
    again. Any phrases or wording in your dental
    company name that reminds patients of the
    negative side of oral healthcare isn't a good

  • 3. Be clear about what your profession is. You
    don't want any ambiguity about your being a
    dental practice, so choose a name that makes it
    abundantly clear. You don't have to use the words
    "dentistry" or "teeth" necessarily, but make sure
    your area of expertise is apparent.
  • 4. Keep online marketing strategies in mind when
    choosing a trade name and how it will impact your
    efforts. For example, if you specialize in
    pediatric dentistry, make sure your new company
    name reflects this fact instead of using a
    general dental service reference.
  • 5. Definitely consider SEO marketing strategies
    by possibly including your city or specific
    keywords in your trade name. This will help
    patients find you and get your website found
    faster by online search engine crawlers.
  • With all the options you have to consider when
    creating a list of dental names to choose from
    for your company, remember there's more than one
    way to approach this process. This guide will
    give you helpful insights into factors to
    consider when choosing, including how your brand
    goals and vision can affect your options.
  • Examples of Dental Names and Ideas for Your New
  • One of the best and most frustrating aspects of
    naming your dental practice is the vast amount of
    terms and phrases to choose from. While it's true
    that many up-and-coming dentists will use their
    surnames, this route may result in brand
    awareness taking longer to build.

  • Honestly, the best way to get started is to
    simply brainstorm several examples based on
    different criteria. This can be as simple as
    jotting down a few ideas on paper or sitting down
    with a consultant or your team and tossing
    suggestions around. You may be surprised at the
    options that you'll think of during this part of
    the process.

  • Check Out Some Examples Of Unique And Engaging
    Dental Names Below
  • Dentistree
  • Dentology
  • Everbrite Dental
  • Fresh Smiles Dentistry
  • Gentle Touch Dental
  • Luminous Dentistry
  • Happy Kids Dental
  • Smile World Dentistry
  • Miles O'Smiles
  • Tooth Depot
  • New You Dental Care
  • Pearl Guard Dental Clinic
  • Precious Smiles
  • Sensational Smiles Dentistry
  • Smile Brite
  • The Dental Doctors Group

  • How the Dental Practice Naming Process Works

  • Depending on where you plan to open your
    practice, in the United States or another
    country, approval may be required. For example,
    suppose you are opening a dental company in
    Ontario, Canada. In that case, you will have to
    get your chosen trade name approved by the Royal
    College of Dental Surgeons of Ontario (RCDSO).
    This committee requires practice owners not to
    use terms that suggest any level of superiority
    or uniqueness in their dental names. So, while
    you could easily use "Superior Dental Care of New
    York" in the United States, it likely wouldn't be
    approved for use in Canada.
  • Why would other countries be so picky about the
    dental names used by practitioners? Usually, it's
    to prevent patients from having unrealistic
    service expectations or protecting the public
    from scare tactics. So, always double-check the
    laws and regulations governing this process
    wherever you open a new dental office.
  • With all of this said, there are several name
    types to consider when developing the best
    designation for your company. Below is a quick
    overview of each
  • Object-Based Dental Names
  • Suppose your office is located in a major
    metropolitan area, like New York City. In that
    case, there is probably a high saturation of
    practices having some form of the city within
    their name. Or, maybe you want patients to have a
    visual idea in their mind about your company when
    hearing or seeing your name?
  • Object-based dental names are ideal in these
    situations and offer you a way to be more
    creative and unique. For example, instead of
    calling your company "The Superior Dental Group
    of NYC," you could be known as "Healthy Grins of
    the Big Apple" or "The Big Apple Smile Company"

  • Remember, you don't have to only focus on the
    tangible features of your dental office when
    developing a name. Feel free to lean more toward
    the abstract.
  • Specialty-Based Dental Names
  • Another angle to consider when creating your list
    of naming options is the type of services you
    offer or the dental specialty you practice. There
    are numerous branches in dentistry that fall
    under a specific category of care, including
  • Pediatric Dentist
  • Endodontist
  • Oral Maxillofacial Surgeon
  • Orthodontist
  • Periodontist
  • Prosthodontist
  • Oral Medicine and Pathology
  • Imagine if you are an oral and maxillofacial
    surgeon with the name "8th Street Oral
    Healthcare". With such a generic name that has
    broad implications, your team may waste precious
    productivity fielding general dentistry calls
    that you don't serve. So instead, consider being
    more specific, like "8th Street Oral Surgeons".
  • Location-Based Dental Names
  • Depending on where your practice is located, your
    local area may not be overly saturated with
    dental offices competing for your business.

  • If you live in a small town, using a
    location-based dental name may be a good option.
    Small towns often have popular cross streets full
    of businesses, and you can leverage this to your
    advantage if you happen to be near or one. Names
    like "Main Street Dental Clinic" or "Smile
    Company of Waynesville" are just a few examples
    of the many ways you can incorporate your
    location into your company's designation.
  • Also, consider using area landmarks if you don't
    want to use a street or city. If your service
    region is well-known for a particular lake,
    beach, or other distinguishing feature, don't
    hesitate to consider these as possible words or
    phrases in your dental name, too.
  • General And Speciality Practice Dental Names
  • If you're opening a new dental company and are
    partnered with an orthodontist or other
    specialist, this is a mixed general and specialty
    practice situation. You will undoubtedly want to
    consider incorporating this aspect of your
    business into the name you choose. Of course,
    some rules apply if you're a practice outside of
    the United States, so make sure to check with
    industry regulations before doing so.
  • With that said, some examples of mixed practice
    names include
  • Smiles R Us Dental Group
  • Oral Health Group of Des Moines
  • The Complete Oral Care Clinic
  • Fremont Healthy Smiles and Orthodontics

  • Mixed Speciality-Based Practices Dental Names
  • Unlike dental offices that offer basic dentistry
    and specialty care, mixed specialty-based
    practices don't provide general care. Maybe you
    are a maxillofacial surgeon partnered with a
    periodontist and orthodontist to create a
    powerhouse of a dental company. How could you
    incorporate all of these specialties into your
    dental name?
  • Consider the following examples
  • Dental Specialty Group of Austin
  • ABC Perio Ortho Maxillofacial Specialists
  • Goodwin Dental Specialists
  • Sweet Smile Periodontic and Orthodontic Dentistry
  • Chasetown Dental Solutions and Surgery
  • Of course, you may not be able to showcase all of
    your specialty partners in your list of dental
    names, but that doesn't mean you can't market
    them effectively in other ways. The important
    thing to remember is that your prospective
    patients recognize that your dental company
    offers a wide range of specialty oral healthcare
  • Tips for Naming Your Dental Practice
  • If you're feeling overwhelmed with the process of
    choosing a name, keep the following tips in mind
    to help you

  • Make Sure Your Chosen Dental Name Is Legal And
  • As mentioned before, depending on the country you
    live in, different laws can impact your options
    for dental names. It's also essential to ensure
    another dentist hasn't already claimed it! This
    is especially important if you are operating as
    an LLC (limited liability corporation) or a
    corporation in the U.S.

  • Fortunately, most states have a business database
    where you can check the availability of your
    choice. The Secretary of State where your
    practice is based likely has a website with this
    information, but you can also call and get
    details on how to find out. Dental firms that
    will operate under a DBA (doing business as) will
    also need to check if their chosen DBA name is
    available or not through the same means.
  • In addition to checking with the Secretary of
    State, the United States Patent and Trademark
    Office provides a searchable database so you can
    ensure any trademark you choose hasn't already
    been registered.
  • Another great resource to check your list of
    dental names is to run a Google search! It will
    bring up any dental practices in your area that
    have the designation you want or already use
    something similar. This insight can save you a
    lot of time and hassle in developing your name
    and any legal problems that might arise if too
    much like other titles out there.
  • Create A Dental Name That Embodies Your Brand
  • Should you choose to put your name in your dental
    practice designation, this is known as personal
    branding. This is a popular approach for many
    dentists when first starting out since it's
    unlikely other providers in your service area
    have the same name. It's also commonplace for
    dentists to put their credentials (DDS, DMD)
    after their name, but this can confuse the public
    since they may think these indicate one is a
  • Another problem with using your name is how well
    it can become a memorable brand. Coming from a
    family of dentists practicing in your town for
    generations earns name recognition and boosts
    your brand awareness. However, if you are new to
    the community or not well-known, you may find
    branding opportunities are limited and would
    benefit more from a unique and engaging name

  • Finally, if you don't plan to keep your dental
    business forever and intend to sell it at one
    point, then keep this in mind. You want a name
    that can transition ownership and embody a vision
    and message any future buyer would want for their
  • Leverage Your Service Specialties
  • Another sound approach to help you narrow down
    dental names for your company is highlighting the
    type of service specialties that make your firm
    stand out from the rest. When first starting your
    practice, staying ahead of your competition is
    extremely challenging, so focusing on your
    primary selling point to your patients is
  • Maybe you focus on teeth whitening or emergency
    services, both of which are extremely popular.
    You can work these terms into your dental company
    name to help your brand rise to the top in online
    search results. Even more advantageous is your
    ability to add in specific location targeting in
    addition to your specialty services.
  • Below are some examples
  • Smile Brite of Florence
  • Naples Gentle Dental
  • Urgent Dental Services of Atlanta
  • Broadway Street E.Z. Dentures
  • While the primary purpose of incorporating some
    of your specialties into your dental company name
    is to communicate your services clearly to
    prospective patients, it can also help drive more
    traffic, and quality leads to your business.

  • For example, imagine a patient breaks a tooth
    during a basketball game, and they look up
    dentists in their area for help. Which provider
    would they most likely choose? A practice with
    "Urgent dental services" in its name or "Smith
    Dentistry Clinic"?
  • Using Geographical Targeting Markets Your Company
    From Day One
  • Location-based dental names help your business in
    numerous ways. While we mentioned earlier that
    this helps reach patients in your area, you
    should also consider the digital marketing
  • One of the first things to understand about
    online searching is that most patients choose
    their providers by going to the Internet first.
    They don't call around until after they've
    visited several provider websites and read
    reviews. Therefore, all of their searches are
    local by default, to begin with. Even if a
    potential lead doesn't include a city in their
    search terms, local results will still be
    populated first by the platform they use.
  • For example, Google uses algorithms that
    automatically detect where the searcher is
    located and gives results on that fact. This
    means that any locational terms you incorporate
    into your dental names are helping you boost
    website traffic immediately.
  • Consider If A Keyword-Optimized Dental Name Is
    Right For You
  • The reality is that beyond choosing a name for
    your new dental office, you will have many
    additional branding and marketing tasks to
    undertake, including search engine optimization
    (SEO). SEO uses popular words and phrases to get
    noticed by search provider algorithms.

  • Google is the most used and relies on local
    keywords to rank your business and its website in
    its search results.
  • If you plan to use Google Ads, social media, a
    professional website, and other online tools, you
    may want to consider the long-run impact of your
    strategy before deciding on a name. This makes
    optimization from the beginning essential.
  • Of course, digital marketing shouldn't be the
    only reason to use keywording in your practice
    name. For example, maybe you want to connect with
    your community on a more personal level. In that
    case, you may opt to reference landmarks or
    popular parks as part of your name branding.
  • Consider the following examples
  • Lakeview Park Oral Surgery Group
  • Family Dentistry of Lake Superior
  • The Arbors Maxillofacial Oral Surgery Clinic
  • Canyon River Smile Factory
  • Keep Your Target Audience In Mind
  • At Adit, one of the biggest pieces of advice we
    give dental company owners is always to keep your
    audience in mind when building your brand. This
    includes when choosing a dental company name.
  • Why? Because your services are unique and you
    want patients specifically in search of these
    offerings. Not every dentist is the right fit for
    every patient that contacts them for care. For
    example, if a mother calls for a pediatric
    dentist and your company doesn't provide that
    service, she needs to reach a different provider

  • The same goes for patients seeking concierge
    dental services, which may not appeal to a
    lower-income family. Likewise, not every dental
    practice is suitable for every prospective
  • This is why you want to create a dental name to
    speak to your target audience directly.
  • How Your Patients Feel Matters Too
  • Another helpful tip when creating dental names to
    choose from is considering how your target
    patients may feel about dental services.
  • Many dentists incorporate the word smile in their
    practice designations because it associates
    feelings of happiness, healthiness, and a
    pleasant experience. However, maybe you plan to
    offer sedation and other gentle care options.
    Then it may be wise to include words related to
    compassionate care within your name instead.
  • Here are a few examples of how you can recognize
    the needs, wants, and concerns of your patients
    in your dental company name
  • Pain-Free Dentistry
  • Happy Smiles Dental Group
  • Gentle Touch Dental Clinic
  • Toothy Grins Oral Care Group

  • It's easy to see how names using emotional terms
    can appeal to prospective patients and encourage
    them to consider your dental office over others
    in their area.
  • Engage Your Potential Patients
  • Another popular approach to generating an
    effective dental company name is creating one
    that engages and advertises all on its own. This
    is helpful if you want to take a unique approach
    that is catchy and memorable.
  • The whole purpose of your brand is to help
    patients identify and know what you're all about.
    So using wordplay that uses alliteration and
    rhymes is a great start. Also, consider funny
    puns and double meanings to engage your audience.
  • Below are some excellent examples of
    one-of-a-kind dental names that have helped
    companies boost their brand
  • Dent Go
  • Bracing Ourselves
  • In the Gap Dental Care
  • Crowning Glory
  • Floss Bosses
  • Rinse Repeat
  • Getting ideas? Definitely have some fun
    brainstorming some clever names for your dental
    practice that will help you stick out. While you
    should still be sure that whatever you choose
    will fit your marketing brand, personality, and
    vision, there are many great ways to come up with
    something special.

  • Another advantage to choosing this type of naming
    approach is that you can expand your practice
    without changing your branding. You can open more
    offices, add more staff, and even partner with
    additional dental specialists, but your name can
    remain the same.
  • Register A Trademark For Your Dental Company Name
  • When you choose a name for your dental office,
    make sure to take steps to protect its reputation
    and trademark it! This is also an important step
    toward protecting your intellectual property from
    being used by competitors in your area.
  • You Can Always Add A Tagline
  • Taglines are a great way to convey brand
    messaging to prospects visiting your dental
    website. You can easily add a slogan to your name
    and add that extra oomph you feel is needed to
    stand out. This is a helpful step if you think
    your current options are too simplified or
  • For example
  • Smith Dental Clinic Happy Smiles for All
  • Rocktown Dentistry Comprehensive Oral Healthcare
    for the Whole Family
  • Pediatric Dentistry on 8th Happy Kids Smiles
  • Denture Clinic of Atlanta Get a New Smile in 24

  • Is Your Domain Available?
  • You likely already have website options on your
    mind, and your dental office name could be a
    significant hurdle to creating one that drives
    business. However, what you ultimately decide to
    use will be registered as the domain name for
    your office. This functions as the web address
    that prospects will need to know to access your
    online site. On top of that, the name you pick
    will help build your brand identity with your
    target audience, who will seek you out online
    most of the time.
  • To ensure you can use your dental name as a
    domain and web address, take your list of options
    and go to a provider you're interested in hosting
    your site. There you can conduct domain searches
    with your naming options to determine what is or
    isn't available. Remember, you should choose a
    name that you can get as an online domain with
    little to no changes. This will make it less
    confusing when patients search for your clinic or
    try to find your site without any reference to go
  • How Adit Helps Practices Create Dental Names
  • As you can see, there's really no limit to how
    you name your new dental office, but your choice
    has future implications for your business. If you
    want to change your name in the future, how would
    that impact your brand? Is your naming choice
    easily marketed? Does your company name match
    your brand goals and vision?
  • All of these questions can be hard to answer or
    predict because they deal with marketing strategy
    and planning that you may not have considered
    entirely yet. Adit is a full-service dental
    digital marketing agency that provides
    professional websites, branding, practice
    management, and more.

  • Our agency works with new companies within the
    dental industry to create a name that their
    patients remember and brag about to their
    families. So how do we do it? Read on to find
  • We Understand Your Target Audience
  • Does your practice provide pediatric dental
    services, or does it focus on periodontics?
    Whatever your niche, our team will analyze what
    needs and interests your patients have and help
    you create a brand that is relevant to these
  • Unmatched Competitive Analysis
  • Do you know who you're competing against in your
    service area? And, are you sure you know what
    their target market audience is? What about how
    they position their brand online? All of these
    factors should play into not just your dental
    name but your long-term digital marketing
    strategy. If you're new to all of this,
    partnering with Adit to get started on the right
    foot by making informed decisions about branding
    and advertising is crucial.
  • Recognition Doesn't Have To Take Forever
  • While it's true that brand recognition doesn't
    happen overnight, working with a seasoned dental
    marketing provider like Adit when trying to
    generate the perfect name can speed up the
  • Maybe you chose to use your last name, and it's a
    bit complicated. This can backfire and create
    confusion for patients. Does this mean you can't
    use it? Of course, not. But working with our
    agency can ensure we consider all options on the
    table and choose what's best to get your new
    dental firm off to a running start.

  • Create A Name That Embodies Your Brand And Is
    Easy For Patients
  • Dental company names that are short, memorable,
    and distinctive are ideal, but you may find it's
    tough to generate one. Our marketing team helps
    up-and-coming dental practices create names that
    meet this standard without sacrificing their
    personality, vision, or message.
  • We also ensure that any name we help you create
    will have domain availability so that the URL is
    easy to remember and type for your patients.
  • We Value Professionalism
  • Being clever is a great way to be unique when
    choosing a name for your dental company, but
    professionalism should never be forgotten. Adit
    can help you find the perfect designation for
    your office that describes your practice and
    exudes your business's professional nature while
    still highlighting your unique brand. In
    addition, we're all about engagement to drive
    prospective patients to your office.
  • You also can be sure that your dental office
    won't blend in with the competition but stick
    out. Any name we help you create won't leave
    future patients confused and ensure that your
    intellectual property is protected through
  • We Help You Define Your Company Identity
  • When choosing your practice name, have you
    already developed your marketing identity? Do you
    have a logo yet? What will your name look like on
    publications, websites, and advertisements? These
    are essential elements to consider when choosing
    what to call your dental company.

  • Things like a tagline and whether your name
    should be in your company name are also important
    to determine. Adit helps our clients ensure that
    all elements of their market identity are
    consistent and supportive so that it quickly
    communicates brand information to patients.
  • Adit Helps Your Dental Company Plan For The
  • The long-term success of dentists is often
    affected by the dental names they choose. This is
    especially true if you plan to operate only on a
    local level or if you want to create a chain of
    nationwide service locations.
  • Working with a dental marketing firm like Adit
    can help you flesh out these possibilities and
    how your trade name can directly impact your
  • Create the Perfect Dental Practice Name Today
    with Adit
  • As you learned in this guide, naming your dental
    practice is a crucial decision that you need to
    get right the first time. It takes a careful
    assessment of your brand, goals, and target
    audience to ensure you gain the recognition
    required to succeed in your community. It also
    lays the bedrock for your marketing strategy.
  • Get professional guidance to launch your new
    dental office and attract patients to grow your
    business from the start. Partner with the dental
    marketing professionals at Adit and leverage our
    automated practice management tools, skillful
    website design, branding expertise, and more. We
    provide years of experience in the dental
    industry market space and have an unbeatable
    results guarantee that can't be matched.
  • Reach out today to learn more!
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