How to Boost Sales with Facebook Catalog Ads

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How to Boost Sales with Facebook Catalog Ads?
If you own a business, especially an online one,
you must constantly look for different ways to
attract customers. You might have a ton of
marketing techniques in hand too, which help you
catch the eye of potential buyers. Using social
media platforms is one of the most helpful
marketing strategies in this digital era. For
instance, you may start with Facebook and
Instagram. These are undoubtedly the two most
popular social media platforms today. Facebook
has this amazing feature of Catalog Manager. This
allows business entrepreneurs to showcase their
products in front of prospective customers in the
form of ads. These ads are known as Facebook
Catalog Ads. Catalog ads can be extremely
helpful for any business owner for their many
benefits. This article will guide you through
different techniques to use Facebook Catalog ads
to boost your sales. We will start by getting a
clearer idea about what Facebook Catalog ads are
and how they can benefit your business. Lets
get started!
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What are Facebook Catalogs Ads? As mentioned
before, Facebook Catalog is a prospectus of
products that you can easily make with the help
of the Facebook feature Catalog Manager. The
product catalogs carry all the necessary
information related to your business products.
You can put detailed descriptions, images, size
and type, schedules, and any other information
you would like to add to exhibit your
inventory. You can feature all these in a very
well-arranged way for the viewers to get an
explicit assumption about your business and
products. You can further use these catalogs to
run as ads on different shopping channels, and
Facebook Catalog Ads are the ones that are
displayed on Facebook. Related How To Use
Facebook Ads For Growing Your eCommerce
Business? Perks of Facebook Catalog Ads for a
Business Are you wondering if Facebook is still
in the game after many other social media
platforms, like Instagram, Pinterest, and TikTok,
have gained so much popularity? The
straightforward answer to this question is
YES! This platform has billions of active users,
and the number is still way ahead of any other
social media platform. What better place could it
be to showcase your products where billions of
people are roaming around every day,
right? Lets look at some apparent perks which
come with running Facebook Catalog ads for your
business- 1. Access to a Vast Audience According
to Statista, the number of monthly active users
of Facebook was 2.9 billion by the end of April
2022. So, you can easily understand the number of
people you will be able to reach if you run
Facebook catalog ads. Not only this, but you can
also target specific audiences who can prove
beneficial for your business with the help of
these ads too.
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• Options for Various Types of Ads
• Facebook offers you a plethora of ad types. Your
  catalog ad can be just a photo or a video, and
  it can also be a slideshow or a carousel.
• Moreover, it does not mean you have to stick to a
  particular type of catalog ad. You can make
  multiple, just as you please and just as you
  think it would be fruitful for your business.
• Fulfills your Business Targets
• Every business has different objectives, and
  Facebook gives you the option to select a
  specific target that you would like to fulfill
  with the help of those ads. These targets are
  termed Objectives by Facebook.
• When you set up your catalog, Facebook would ask
  you whether you want page engagement, page likes
  or website clicks, etc. You can choose what you
  need and fulfill your business objectives.
• Highly Affordable
• Facebook catalog ads are highly affordable and
  ideal for young or new business entrepreneurs.
  You can custom set your budget, and the deals are
  pretty good too.
• The costs mainly depend on what industry you are
  working in, what type of products you are
  featuring, your target audience, and what kind of
  advertisement you would like to display.
• Facebook ads are continuously developing and
  improving. New features are being added now and
  then. You will have to look out for these new
  additions and set your budget according to your
  business needs.
• Options to Block Specific Audience
• This is an excellent and helpful feature of
  Facebook Catalog Ads. You can block a specific
  audience from viewing your ads. You might not
  want a specific audience to have access to your
  ads and products, and the Blocklist of the
  Facebook ad campaign can help you with that.

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• How to Create Facebook Catalog Ads?
• Now that you got the gist of what Facebook
  Catalog ads really are and what benefits these
  can bring to your business, you are probably
  thinking about how to create one, right?
• Worry not we got you covered.
• First, you will need to create a Facebook
  catalog. Just follow the following steps
• Log in to your Facebook account and go to
  Facebook Commerce, where you will get the
  Catalog Manager.
• Click on Create Catalog.
• Then you have to select the type of inventory.
• After doing that, you can choose how you want to
  upload your product items to the catalog. You
  can either upload the products or integrate them
  from your Facebook account.
• Next, you have to select whether you want your
  catalog to be a Business one or a Personal one.
  It is recommended that you choose Business, as it
  can further help you in many ways. Deciding to
  go for a business catalog will also allow you to
  employ people to work on the catalogs on your
  behalf.
• Give a name to your product catalog.
• Hit Create
• And you are done! Simple as that!
• The next thing you have to do is add products to
  your catalog. There are three ways by which you
  can do that-

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Now, your Facebook catalog is just ready to be
running as a Facebook ad. Learning how to create
a Facebook Catalog Sales Ad for eCommerce
websites or stores will help your business grow
significantly. Lets see how to run these
catalog ads successfully on Facebook so that it
helps you in boosting your sales! How to Run
Catalog Ads on Facebook? When you have
successfully made your Facebook catalog, you will
have to run it for potential buyers to view. You
can do it by using dynamic Facebook ads. A
dynamic ad that Facebook automatically creates
for you with your product images and videos. You
just need to fill up some requirements depending
on your goals, and then the ad will be generated
by Facebook and will start showing on prospective
customers home pages. There are a few steps
that you will need to follow a few steps to
create the most effective and pleasing dynamic
ads for your products. Log into your Facebook
account, go to Ad Manager and then follow the
simple steps. How to Optimize Facebook Catalog
Ads to Boost Sales? Only creating Facebook
Catalog Ads will not suffice if your goal is
boosting your sales hugely. You need to adopt
tricks and techniques to optimize your ads to
help you design more effective Facebook
Ads. What follows are some practical ways to
optimize your Facebook Catalog Ads which will
definitely help you scale up your sales! 1.
Create Engaging Content Make your ads engaging.
Try to communicate with the buyers through the
ads. Do not focus on selling your products only.
Instead, try to feature meaningful content that
will help you connect with your potential
buyers. Content like this will gradually create
your brand identity. Over the years, it has
been observed that people might overlook a sales
ad very quickly. Still, if there is some unique
and extraordinary message in the ad content, it
is bound to catch the viewers attention, even
if it is for a few seconds. And thats how long
it takes to hook any buyer, a few seconds!
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• Try to understand what you want to do with your
  brand. Find the purpose of your business, and
  focus on that. Sales will come along!
• Offer Offers
• Everybody loves offers or sales. And when you
  create an ad dedicated to the offers you have on
  your business, its sure to catch peoples
  attention. The Facebook ads can be designed in
  such a way so that the buyers can directly click
  on a Buy option from the ad.
• It makes the whole thing very easy for the
  customers as they do not need to visit your
  website separately for this. Use this technique,
  and you will see the difference. When you flaunt
  your offer announcements like this through ads,
  it can also work as social proof of your
  business.
• Wondering how?
• Well, there is this little trick of showing
  people how many others have also claimed the
  offer you have given. The bigger the number, the
  more authenticity you can attain. When a
  potential buyer sees texts like 1459 people have
  also claimed this offer, it can surely make an
  impression on them!
• Opt for a Carousel for Different Products
• A carousel is a very effective technique to
  decrease the costs of marketing. You already
  know that you can display more than one product
  on a carousel, and this gives you the leverage
  of saving a lot of money that you would otherwise
  spend on multiple ads.
• In addition to that, these ads can definitely be
  unique to look at, and the interested buyers can
  get to know about several products
  simultaneously. This saves their time as well.
  Besides, they can also compare your products to
  choose which one of these they would like to
  buy.
• You can also choose a carousel to use upselling
  and cross-selling techniques. When customers see
  your carousel and go through the products you are
  offering, they can very quickly change their
  minds and opt for a more expensive item than the
  one they were previously willing to go for. This
  way, your sales are bound to increase.

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• Go for Videos
• Videos can prove much worth to you than static
  content like images, and it is a psychological
  fact. When a viewer sees a video, they stop. Even
  if it is for a second, they stop. In contrast,
  they will likely skip the image ads.
• Videos can be made in a very engaging tone as
  well, and you can use videos to create a
  personal connection with your customer base. You
  can take the help of emotional facts and current
  things going on in the world to use in the ads if
  possible, and it is sure to create a more
  significant impact on the customers and your
  sales.
• Besides, there is another benefit of using video
  ads for Facebook catalogs. You might not show
  your stores products instead, you can choose to
  show your buyers how these products are being
  manufactured or prepared.
• People like the power of knowledge even more
  these days. And this kind of action will give
  them clarity about you as a business owner. They
  will start trusting you and trust me, which
  would immensely impact your sales!
• Use a Dedicated Call-to-action Button
• A call-to-action button is a must for every ad.
  Without this, your whole purpose will seem lost.
  What is the point of showcasing such unique
  products and services if your customers cannot
  find where to contact you or where to avail of
  those?
• So, you can understand how crucial it is that you
  set up a call-to-action button within your
  Facebook Catalog Ads. Besides, you can also
  customize these, and you can give your buyer the
  option to either buy the products or contact you
  or anything else.
• Facebook gives you the option to custom-make your
  call-to-action messages now. Isnt that great?
• Use an Already Popular Campaign
• If you have been running a business for quite
  some time, there must be some content or posts
  which you found to create more hype among people
  than the others. Use these posts.
• When you start creating product catalogs, focus
  on the items that have grabbed more attention
  from the viewers and publish those again in
  different types of ads. You can also republish
  those ads to your benefit.

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This technique is helpful because it helps you
minimize your risks. You see, you are investing
a significant amount of money in publishing these
ads, right? But you do not know how well they
will perform and whether or not these ads will
fulfill your goals. When you use content that
has already proved beneficial for your business
in the past, you can lessen the risk and invest
money in it with an ensured heart. 7. Optimize
the Images It goes without telling how vital
images are for your ads, and an ad with only text
is likely to bring almost no value to your
business. You have to utilize your product photos
or any relevant photo. But for doing that, you
need to optimize the images. You cannot just use
any image that you might feel fits the ads.
Instead, research what the customers want to see
and what is likely to soothe their eyes or catch
their attention. Research has found that putting
a white background in the ads usually elevates
your product features, and these ads are usually
more effective than darker backgrounds. Another
little trick that can come in handy is displaying
your product on the right side of the
image. Confused? Well, it is mainly a
psychological fact. People tend to notice things
on the right side of their eyes, and in this
way, you can deliberately point your customers
towards what you want them to see. Conclusion Fac
ebook Catalog Ads can prove to be gems for you
only if you use them properly. Make a
well-researched plan before you make your product
catalogs and catalog ads. And use the techniques
we suggested in this article. These are some
outstanding ones which can guarantee you a rise
in sales. A Facebook Catalog Ad that is pleasant
looking, containing all the relevant information
related to your products, with a call-to-action
button and optimized images, can drive more and
more people towards your business. Besides,
engaging video adverts and different types of
catalogs can also add value to your ad
campaigns. We would love to hear which one of
these strategies you think can make a difference
to your store. So, leave a comment below and let
us know!
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