8 common Mistakes to Avoid When Promoting Your Small Facebook Business Page

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8 common Mistakes to Avoid When Promoting Your
Small Facebook Business Page

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Do you like going out? And, listening to this
rings the bell in your head and heart- as to what
to wear, which jewelry will go with which dress
and heels!! How can we forget it? If you are
that much conscious of going in front of hundreds
of people. Think about 1.13 billion people who
see your Facebook business page!! Shouldnt you
be conscious of that as well? Thats a huge
number. It can either be a deal-maker or a
deal-breaker.
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And, to have an outstanding Facebook Business
page, have your Facebook strategies aligned with
your goals- just like your heels with the
dress. Undoubtedly, it is important to know what
are the main features you need to take care of.
But, more than that it is equally indispensable
to know what not to do. Lets discuss the 8
fatal mistakes to avoid when promoting your small
Facebook business page
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Broadcasting a generic net -
If you are sitting in a group, youll feel
inclined towards the people who are taking
interest in you and making you feel special.
Isnt it? Similarly, if your Facebook business
page is making customers feeling happy and
satisfied, theyll again and again visit. So,
broadcasting your products in a sales manner is a
BIG NO. Dont ever think of that!!! Your genuine
behavior and attention will make you stand-out in
this space of cut-edge competition.

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Depicting inconsistent company culture -

• Maintaining balance is always the key- whether it
  is personal or business affairs. And, your
  Facebook Business page is no different. You need
  to hit the right chord between professionalism
  and amateurism. After all, you dont want your
  customers to feel that you are not taking your
  business.
• The Facebook page is a part of the company and
  should align with your company goals.

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In love with your Comfort Zone -

• You might have heard this, A Comfort Zone is a
  wonderful place but nothing grows there. This
  applies to your Facebook Business page as well.
  Experiment with your Facebook marketing
  strategies.
• Dont go for one single type of content and make
  your page a ghost town. Instead, experiment with
  photos, visuals, videos, and a mix of
  infographics. You never know which content will
  go viral and proves to be a game-changer for your
  business!!!!

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Writing off Facebook Ads -

• MONEY- yeah!!  It doesnt grow on trees. We
  should use it wisely. But, shying away from using
  Facebook ads is a BIG No. It is a decision you
  will be bound to regret later.
• You cant reap the most out of your Facebook page
  without going for paid ads. Itll define the
  audience based on location, interests, and even
  their purchasing behavior.

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Not utilizing external tools

• Small pages usually become economical when it
  comes to using the money for external tools. But,
  not if they know about the out-of-the-box
  features itll provide.
• For instance, Agora Pulse allows you to attract
  more customers to your page and engage them with
  sweepstakes, customizable quizzes, fan voting
  contests, and more.

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Dont be afraid to spend money on tests -

•  As a small business Facebook Page, you might
  feel spending on tests is a huge burden. But, if
  you think carefully- it saves your money.
• You can run informed Ads now which will reach
  your relevant audience directly. You know exactly
  what works for you and hence, your money will be
  saved!!

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Behaving Unapproachable -

•  We all want to be heard. People love to interact
  with people on Facebook so that they can show
  their love, approval, and engagement. Hence,
  rather than being monotonous and behaving like a
  superstar.
• Talk with them by organizing contests and
  quizzes, featuring photos of happy satisfied
  customers. Personal interactions will leave a
  permanent impression in their hearts.

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Posting occasionally -

•  Now, the last mistake which you can do is to not
  post frequently. No matter how good you have
  created the page, if you arent posting
  frequently, its a sheer waste. You need to make
  a social calendar and adhere to the frequency,
  timings, and relevant content.

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Contact US
77million Digital Marketing Agency

• Phone No. - 1- 408 334 1943
• Email - abhisheknaidu_at_77million.com