Facebook Marketing for Businesses: A Simple Guide for Facebook Ads – 3

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Facebook Marketing for BusinessesA Simple Guide
for Facebook Ads 3

• This is the last part of the series Facebook
  Marketing for Businesses A Simple Guide for
  Facebook Ads. Please go through
  our Part-1  Part-2 before you start this piece
  here.
• So, we have had a brief session about types of
  Facebook Ads and how each of these Facebook ad
  types targets your audience in different stages
  of a purchase. In this article let us focus on
  the formats of these Facebook ads and their role
  in your Facebook marketing campaigns.
• Types of Facebook Ad Formats for your Marketing
  Campaigns
• Facebook offers a wide variety of ad formats
  based on your Marketing objectives and naturally,
  there is more than one type of ad that is
  suitable for each objective. So read on

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Facebook Marketing for BusinessesA Simple Guide
for Facebook Ads 3

• Facebook Image Ads
• Being a visual platform, image ads are the most
  basic and essential type of ads that Facebook
  offers on its platform. Just pick a visually rich
  image that communicates your product or service,
  add a minimal text on the image (less than 20),
  write up a compelling content with clear CTA and
  your single image ad is good to go.
• This type of ad is the most basic ad format that
  can help you reach your potential audience to
  boost your brand awareness, exposure, and
  customer engagement. Just make sure your image
  pops out and is supported by an engaging content
  to make most out of the Facebook single image ads.

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Facebook Marketing for BusinessesA Simple Guide
for Facebook Ads 3

• Facebook Carousel Ads (Multi-Product Ads)
• Facebook Carousel ads take the single image a
  step further by enabling you to display up to 10
  images and videos for your products to help you
  tell your story. Your audience can swipe through
  each of these images/videos where each of the
  images/videos will be accompanied by titles and
  call-to-actions. As your users click on any of
  these, they are redirected to the product page
  accelerating the buying process. Carousel ads are
  best suited to generate sales and leads for your
  products or services.
• All you need is high-quality product images of
  resolutions 600 x 600, or 1080 x 1080, and Ad
  copy text that doesnt exceed 90 characters,
  headline, and link description that doesnt
  exceed 25 30 characters. At Samskriti Business
  Solutions, our Facebook Ad experts and Content
  writers work in tandem to deliver
  high-performance Facebook ad campaigns to deliver
  the best ROI in the market. If you are looking to
  seek help from the Best Facebook Marketing
  Company in Hyderabad, you can reach out to us
  here.

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Facebook Marketing for BusinessesA Simple Guide
for Facebook Ads 3

• Facebook Video Ads
• Videos ads serve the same purpose of image ads
  except with better engagement giving out more
  value to the users. A video ad gives you a superb
  scope to tell your story by engaging your
  audience while helping them discover your
  products and services. A video ad can be placed
  anywhere in the place of image ad and it gives a
  more feasible opportunity to drive better
  engagement, traffic, and sales than other
  formats.
• Facebook Slideshow Ads
• Slideshow ads cover the middle ground between
  images and video with their lightweight package.
  Termed as video-like ads, they deliver the best
  of both video and images with their eye-catching
  experience. With Slideshows ads, high-definition
  images are clubbed together to give out
  eye-catching experience to the users. They are an
  improvement over image ads and serve as an
  alternative to video ads when you are on short or
  budget or your user lives in a region with low
  internet speeds.

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Facebook Marketing for BusinessesA Simple Guide
for Facebook Ads 3

• Facebook Collection Ads
• With their immersive experience, Facebook
  collection ads are an improved version of
  carousel ads. The hybrid mobile format of
  collections ads enables you to blend images,
  videos, and a slideshow to deliver a more
  immersive experience. For example, you can upload
  your video and showcase your products that are
  promoted in the video through Carousel or
  sideshow and as customers click on the link it
  redirects to the landing page that helps you make
  a sale. Collections ads can help you boost your
  traffic, improve conversions, and sales of your
  products and services by giving you more creative
  freedom.
• Above 5 forms the most important types of
  Facebook ad formats and they can be used in
  different forms to accomplish all your Facebook
  Marketing goals.
• As every business gets to leverage the full
  benefits of Facebook Marketing platform, its the
  creatives and content that play a crucial role in
  helping you stand out from your competition. And
  this is why you need expert creative help to
  conceive and execute a high-performing Facebook
  marketing campaigns. Being one of the Best
  Facebook Marketing Companies in
  Hyderabad, Samskriti Business Solutions has
  helped many small businesses leverage the
  potential of Facebook Marketing to boost their
  sales and revenue and can help you too.

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