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How to find competirors facebook ads and use them to your advantage

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Do you want to find competitors Facebook ads? Let's learn it today! Step by step guide... When it comes to crafting an industry leading Facebook ads strategy, it’s important to take stock of how your competitors are using the platform. Understanding your competitor's strategies might sound time-consuming… and I hear you, “research” might not be one of the most fun tasks on your to-do list, but it’s an essential part of any great strategy. – PowerPoint PPT presentation

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Title: How to find competirors facebook ads and use them to your advantage


1
Sociallyin
HOW TO FIND COMPETITORS FACEBOOK ADS (AND USE
THEM TO YOUR ADVANTAGE)!
Sun-Sat 8AM-7PM CST
BuildYourBrand
info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
2
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
Do you want to find competitors Facebook ads?
Let's learn it today! Step by step guide...  When
it comes to crafting an industry leading Facebook
ads strategy, its important to take stock of how
your competitors are using the platform. Understan
ding your competitor's strategies might sound
time-consuming and I hear you, research might
not be one of the most fun tasks on your to-do
list, but its an essential part of any great
strategy.
info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
3
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
  • Let me explain
  • Understanding how your competitors are using
    Facebook ads can help you
  • Save thousands of dollars by not making the
    same mistakes as them
  • See what ads break through the noise and drive
    results
  • Learn what messaging connects with your target
    audience
  • And more...
  • This information can help you to enhance your own
    strategy and create highly-profitable ads.

info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
4
Sociallyin
Sun-Sat 8AM-7PM CST
BuildYourBrand
info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
5
Want to know how to get started to find
competitors Facebook ads?
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
  • Let me walk you through the best tactics and
    tools to research your competitors Facebook ads.
  • 3 tools to help you find competitors Facebook
    Ads
  • 1. Face book's Info and Ads tool
  • What if I told you can look at every ad your
    competitors are currently running on Facebook?
    And as a bonus What if I said that it takes just
    a few clicks?
  • Yep, its that easy.
  • As a way to increase transparency, Facebook
    allows users to view all ads a Page is currently
    running via the Info and Ads tab.

info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
6
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
  • Heres how it works
  • 1. Simply visit any Page. For this example, well
    use Outback Steakhouse
  • 2. Click Info and Ads in the left-side menu
  • 3. You can now see any ads that Page is running
  • 2. AdEspressos Facebook Ad Examples
  • The team at AdEspresso has collected more than
    170,000 Facebook ad examples from a range of
    industries.
  • You can search the database for ads specific to
    your industry and even search by brand name to
    single out competitors from within your niche.
    You can also filter results by placements and
    objectives if youre looking for specific types
    of ads.
  • For example, searching for sneakers returns
    some brilliant ad examples
  • Once youve found an ad that youre keen to dig
    deeper into, you can click on it to view an
    embedded version of the advert, the copy used,
    and the placement details.
  • 3. Facebooks Why Am I Seeing This? feature
  • Every ad you see on Facebook contains a goldmine
    of data about how that advertiser is reaching
    you.
  • To access it, simply click on ... icon in the
    top right corner of an advert and click the Why
    am I seeing this? option.
  • From here you can see why that ad is showing up
    within your feed. For example, I was shown the
    above advert from Moo.com because they are
    targeting a lookalike audience and I share some
    common traits with its customers
  • Using this simple trick you can start to unravel
    your competitors Facebook ads targeting
    strategies.

info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
7
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
  • But wait, how do I see ads from competitors
    within my feed?
  • There isnt an exact science to this as the
    Facebook algorithm is pretty complex. But a
    couple of ways you can encourage ads from your
    competitors to show up in your feed include
  • 1. Liking competitor Pages and ads
  • Many advertisers target their ads towards people
    who already like their Page and this is a good
    way to send signals to Facebook that youd like
    to see content from this brand in your feed. If
    you also engage with their ads (react, click,
    comment) when you see them theres a chance
    theyll show up in your feed more often.
  • 2. Visiting competitor sites
  • Checkout out your competitors websites is
    another great way to send signals to Facebook
    that youd like to see their content, and with
    many brands running re targeting ads to website
    visitors this
  • 3. Joining mailing lists
  • Many advertisers target Facebook users based on
    existing email and customer lists their email.
    For example, these are all advertisers who
    advertise to me based on my details being a part
    of their list

https//blog.sociallyin.com/competitors-facebook-a
ds
info_at_sociallyin.com
(205) 547-0514
8
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
  • If you sign up to your competitor's mailing
    lists, theres a higher chance youll see their
    ads (if they use this type of targeting), plus
    you can also keep an eye on their email marketing
    strategies at the same time. Win-win!
  • 3 Tips on using your competitors Facebook Ads to
    grow your business
  • So we now know how to spy on your competitors
    Facebook Ads, its time to put that new-found
    data into action. Here are four steps to using
    this information to grow your business
  • Know what you want to learn
  • Before you start your competitor research, think
    about what you want to achieve from this work.
  • If you go into research without clear goals, you
    can waste hours of valuable time gaining insights
    that wont benefit your business.
  • Set 1-3 clear goals, and focus your research on
    those goals specifically.
  • For example, you might want to look at how your
    competitors are using video ads to boost product
    awareness.
  • In this case, you might want to specifically
    analyze things like
  • Video length
  • How product(s) are featured in the video
  • Do they use square, horizontal or vertical videos
  • Knowing your goals will enable you to remain
    laser-focused during your research to ensure
    youre not wasting time researching every single
    detail about every competitors ad.

info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
9
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
2. Click-through to landing pages Successful Faceb
ook advertising campaigns revolve around much
more than just the ad you put together and
publish the landing page that you drive traffic
to also plays a major role in your conversion and
success rates. With each ad, you see, ensure you
click-through to the landing page and see how
your competitors are guiding customers through
their funnel to making a purchase. For example,
this advert from Sleeknote talks about a feature
of its product And drives traffic to a landing
page specifically focused on the feature from the
ad If you look closely at that landing page you
can also begin to see how it tries to convert
website visitors into users. There are two CTAs
on the page as soon as you visit (and these
remain visible as you scroll) And more CTAs
appear as you progress through the page
info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
10
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
When youre looking at competitor landing pages,
think about Whats the selling point? Take a
look at the main selling point they're focused on
across the page, or if its an e-commerce product
page, look at how theyre describing the product
What language do they use? How do they sell the
benefits? Do they have any offers? In the above
example, Sleeknote is offering a 7-day free trial
to customers, and often, ads are followed up with
offers to boost conversions. Make a note of any
tactics you see here to keep in your arsenal for
the future. What are the CTAs? If its an
e-commerce page, the main CTA might simply be
Buy now, but for other goods and services you
might spot a bunch of variations like Book a
demo, Schedule an appointment. Check out what
your competitors end goal if with this funnel.
info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
11
Sociallyin
Sun-Sat 8AM-7PM CST
BuildYourBrand
info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
12
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
3. Run experiments based on your research Your
research will help you generate a number of
hunches about what will work for your business on
Facebook ads, but we cant rely on those
entirely. Take what youve learned from your
competitors and create a number of experiment
ideas that you can test. A simple way to frame
experiments is this formula If we (experiment
idea), then (expected results), because (assumptio
ns). For example  If we create short 10-second
video ads, then can build an audience of people
to retarget with bottom-of-the-funnel
ads, because video ads get more engagement than
other ad-types and weve seen this work for
competitor. Or If we target ads to our
previous customers, then we can increase the
lifetime value (LTV) of a customer and encourage
repeat purchases, because we know these people
are happy to buy from us, so will be more
receptive to sales-focused, bottom-of-the-funnel
ads.
info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
13
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
Use this framework to generate as many ideas as
you can come up with go wild (but aim for at
least 20). Remember sometimes the best ideas are
the ones that arent so obvious.  Once you have a
list of ad experiments, prioritize them so that
you know where to get started. One way to
prioritize experiments is by using ICE
scores. ICE stands for impact, confidence,
ease Impact If this experiment works, how will
it impact your business? Confidence How likely
do you think this experiment is to succeed? Ease
How simple will this be to implement?  Give every
experiment a score out of 10 for each of these
categories and the experiments with the highest
scores are the ones you should prioritize first.
info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
14
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
Youre all set, but remember Youre now all set
to dive head-first into your competitors Facebook
Ads and research what makes them successful (plus
where they could improve no brand is perfect,
right?). But remember What you learn here should
just be a guideline to help you formulate your
Facebook ads strategy. What works for your
competitors, wont automatically work for
you.  Use your leanings to generate some ideas
and experiments that you can put into action to
figure out what works best for your business. And
don't forget to subscribe to the newsletter for
the exciting posts! 
info_at_sociallyin.com
(205) 547-0514
https//blog.sociallyin.com/competitors-facebook-a
ds
15
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Phone Number (205) 547- 0514 Address 1500 1st
Ave N Birmingham, AL 35203 Email
info_at_sociallyin.com
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