How to find competirors facebook ads and use them to your advantage

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Sociallyin
HOW TO FIND COMPETITORS FACEBOOK ADS (AND USE
THEM TO YOUR ADVANTAGE)!
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BuildYourBrand
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Sociallyin
BuildYourBrand
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Do you want to find competitors Facebook ads?
Let's learn it today! Step by step guide...  When
it comes to crafting an industry leading Facebook
ads strategy, its important to take stock of how
your competitors are using the platform. Understan
ding your competitor's strategies might sound
time-consuming and I hear you, research might
not be one of the most fun tasks on your to-do
list, but its an essential part of any great
strategy.
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Sociallyin
BuildYourBrand
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• Let me explain
• Understanding how your competitors are using
  Facebook ads can help you
• Save thousands of dollars by not making the
  same mistakes as them
• See what ads break through the noise and drive
  results
• Learn what messaging connects with your target
  audience
• And more...
• This information can help you to enhance your own
  strategy and create highly-profitable ads.

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Sociallyin
Sun-Sat 8AM-7PM CST
BuildYourBrand
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Want to know how to get started to find
competitors Facebook ads?
Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST

• Let me walk you through the best tactics and
  tools to research your competitors Facebook ads.
• 3 tools to help you find competitors Facebook
  Ads
• 1. Face book's Info and Ads tool
• What if I told you can look at every ad your
  competitors are currently running on Facebook?
  And as a bonus What if I said that it takes just
  a few clicks?
• Yep, its that easy.
• As a way to increase transparency, Facebook
  allows users to view all ads a Page is currently
  running via the Info and Ads tab.

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Sociallyin
BuildYourBrand
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• Heres how it works
• 1. Simply visit any Page. For this example, well
  use Outback Steakhouse
• 2. Click Info and Ads in the left-side menu
• 3. You can now see any ads that Page is running
• 2. AdEspressos Facebook Ad Examples
• The team at AdEspresso has collected more than
  170,000 Facebook ad examples from a range of
  industries.
• You can search the database for ads specific to
  your industry and even search by brand name to
  single out competitors from within your niche.
  You can also filter results by placements and
  objectives if youre looking for specific types
  of ads.
• For example, searching for sneakers returns
  some brilliant ad examples
• Once youve found an ad that youre keen to dig
  deeper into, you can click on it to view an
  embedded version of the advert, the copy used,
  and the placement details.
• 3. Facebooks Why Am I Seeing This? feature
• Every ad you see on Facebook contains a goldmine
  of data about how that advertiser is reaching
  you.
• To access it, simply click on ... icon in the
  top right corner of an advert and click the Why
  am I seeing this? option.
• From here you can see why that ad is showing up
  within your feed. For example, I was shown the
  above advert from Moo.com because they are
  targeting a lookalike audience and I share some
  common traits with its customers
• Using this simple trick you can start to unravel
  your competitors Facebook ads targeting
  strategies.

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BuildYourBrand
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• But wait, how do I see ads from competitors
  within my feed?
• There isnt an exact science to this as the
  Facebook algorithm is pretty complex. But a
  couple of ways you can encourage ads from your
  competitors to show up in your feed include
• 1. Liking competitor Pages and ads
• Many advertisers target their ads towards people
  who already like their Page and this is a good
  way to send signals to Facebook that youd like
  to see content from this brand in your feed. If
  you also engage with their ads (react, click,
  comment) when you see them theres a chance
  theyll show up in your feed more often.
• 2. Visiting competitor sites
• Checkout out your competitors websites is
  another great way to send signals to Facebook
  that youd like to see their content, and with
  many brands running re targeting ads to website
  visitors this
• 3. Joining mailing lists
• Many advertisers target Facebook users based on
  existing email and customer lists their email.
  For example, these are all advertisers who
  advertise to me based on my details being a part
  of their list

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Sociallyin
BuildYourBrand
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• If you sign up to your competitor's mailing
  lists, theres a higher chance youll see their
  ads (if they use this type of targeting), plus
  you can also keep an eye on their email marketing
  strategies at the same time. Win-win!
• 3 Tips on using your competitors Facebook Ads to
  grow your business
• So we now know how to spy on your competitors
  Facebook Ads, its time to put that new-found
  data into action. Here are four steps to using
  this information to grow your business
• Know what you want to learn
• Before you start your competitor research, think
  about what you want to achieve from this work.
• If you go into research without clear goals, you
  can waste hours of valuable time gaining insights
  that wont benefit your business.
• Set 1-3 clear goals, and focus your research on
  those goals specifically.
• For example, you might want to look at how your
  competitors are using video ads to boost product
  awareness.
• In this case, you might want to specifically
  analyze things like
• Video length
• How product(s) are featured in the video
• Do they use square, horizontal or vertical videos
• Knowing your goals will enable you to remain
  laser-focused during your research to ensure
  youre not wasting time researching every single
  detail about every competitors ad.

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BuildYourBrand
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2. Click-through to landing pages Successful Faceb
ook advertising campaigns revolve around much
more than just the ad you put together and
publish the landing page that you drive traffic
to also plays a major role in your conversion and
success rates. With each ad, you see, ensure you
click-through to the landing page and see how
your competitors are guiding customers through
their funnel to making a purchase. For example,
this advert from Sleeknote talks about a feature
of its product And drives traffic to a landing
page specifically focused on the feature from the
ad If you look closely at that landing page you
can also begin to see how it tries to convert
website visitors into users. There are two CTAs
on the page as soon as you visit (and these
remain visible as you scroll) And more CTAs
appear as you progress through the page
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When youre looking at competitor landing pages,
think about Whats the selling point? Take a
look at the main selling point they're focused on
across the page, or if its an e-commerce product
page, look at how theyre describing the product
What language do they use? How do they sell the
benefits? Do they have any offers? In the above
example, Sleeknote is offering a 7-day free trial
to customers, and often, ads are followed up with
offers to boost conversions. Make a note of any
tactics you see here to keep in your arsenal for
the future. What are the CTAs? If its an
e-commerce page, the main CTA might simply be
Buy now, but for other goods and services you
might spot a bunch of variations like Book a
demo, Schedule an appointment. Check out what
your competitors end goal if with this funnel.
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Sociallyin
Sun-Sat 8AM-7PM CST
BuildYourBrand
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Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
3. Run experiments based on your research Your
research will help you generate a number of
hunches about what will work for your business on
Facebook ads, but we cant rely on those
entirely. Take what youve learned from your
competitors and create a number of experiment
ideas that you can test. A simple way to frame
experiments is this formula If we (experiment
idea),then (expected results),because (assumptio
ns). For example  If we create short 10-second
video ads,then can build an audience of people
to retarget with bottom-of-the-funnel
ads,because video ads get more engagement than
other ad-types and weve seen this work for
competitor. Or If we target ads to our
previous customers,then we can increase the
lifetime value (LTV) of a customer and encourage
repeat purchases,because we know these people
are happy to buy from us, so will be more
receptive to sales-focused, bottom-of-the-funnel
ads.
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Sociallyin
BuildYourBrand
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Use this framework to generate as many ideas as
you can come up with go wild (but aim for at
least 20). Remember sometimes the best ideas are
the ones that arent so obvious.  Once you have a
list of ad experiments, prioritize them so that
you know where to get started. One way to
prioritize experiments is by using ICE
scores. ICE stands for impact, confidence,
ease Impact If this experiment works, how will
it impact your business? Confidence How likely
do you think this experiment is to succeed? Ease
How simple will this be to implement?  Give every
experiment a score out of 10 for each of these
categories and the experiments with the highest
scores are the ones you should prioritize first.
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Sociallyin
BuildYourBrand
Sun-Sat 8AM-7PM CST
Youre all set, but remember Youre now all set
to dive head-first into your competitors Facebook
Ads and research what makes them successful (plus
where they could improve no brand is perfect,
right?). But remember What you learn here should
just be a guideline to help you formulate your
Facebook ads strategy. What works for your
competitors, wont automatically work for
you.  Use your leanings to generate some ideas
and experiments that you can put into action to
figure out what works best for your business. And
don't forget to subscribe to the newsletter for
the exciting posts! 
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