5 Killer content marketing strategies that engage mobile readers

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5 Killer content marketing strategies that engage
mobile readers
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• When people go online, theres a good chance
  theyre doing it from a mobile device. Whether
  its on their phone while theyre out or using a
  tablet from the comfort of their couch, these
  devices are changing the way people of all ages
  interact with online content. Whats interesting
  about this behavior is it may not always be
  mirrored by the people creating the content
  thats so often consumed on mobile devices.
• Many content creators prefer to use laptops or
  even dual monitors as they create content that
  will be published online. While theres nothing
  wrong with that type of workflow, it is important
  for creators and businesses to remember that the
  content they publish may be accessed on small
  screens with slower mobile connections.

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• To ensure that the hard work put into producing
  content doesnt go to waste because someone wants
  to look at it on a smaller screen, here are the
  top content marketing strategies Ive found for
  engaging mobile readers
• Hone headlines
• Direct mail copywriters used to spend a
  significant percentage of their time honing the
  headlines of their letters. This is just as
  important as mobile devices. Given that people
  are always a single tap away from games and other
  entertainment, taking time to perfect the
  headlines of your blog content and social media
  posts are crucial for anyone to notice and care
  about it.

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• Start with a bang
• Once someone is drawn to a piece of content by
  the headline, you want to keep the momentum
  going. The best way to do that is by diving right
  into at least some of the meat of what youre
  writing about. Even if its just a teaser, this
  will keep people moving deeper into your content.
• Keep paragraphs short
• No one wants to deal with reading a wall of text
  on a phone or tablet screen. You can make the
  reading experience a pleasant one by keeping
  paragraphs short and using subheadings throughout
  the body of your content.

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• Wrap it up
• Even if people are interested in a piece of
  content, they may still quickly scan through to
  the bottom. The good news is you can still
  connect with those types of readers by wrapping
  up what youve talked about at the end and
  including a relevant call to action.
• Use media strategically
• Images can be a great way to augment content and
  even make it more likely that people will share.
  The same can be true for embedding a video. Just
  be sure that these things are done in a way that
  will keep the content mobile-friendly. With
  images, use a program to compress the size prior
  to embedding. And check a video once its
  embedded to ensure its not dramatically slowing
  down how long a post takes to load on a mobile
  connection or causing a weird sizing issue.

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