4 Strategies to ramp up your online marketing ROI in 2017

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A Digital AgencyAt the Crossroads of Strategy,
Creativity Technology



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4 - STRATEGIES TO RAMP UP YOUR ONLINE MARKETING
ROI IN 2017

• 2017 is the year where digital marketing will
  become the most dominant advertising medium,
  overtaking the currently predominant TV
  advertising. This is not a sudden takeover
  digital marketing has seen a massive surge in
  popularity and effectiveness since 2010.
• From a 6 of total global spend in 2010, internet
  advertising has grown steadily and is expected to
  command 36 of total global advertising spend
  making it the single largest advertising medium
  available to businesses in 2017.

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• As everybody scrambles to grab a share of this
  ever-powerful medium, having a killer marketing
  plan will help you focus your activities in an
  area which can feel overwhelming and confusing to
  many. A rock-solid plan will also help you
  differentiate your business, improve your top
  line, allocate resources and track returns.
• So follow the plan below to successfully market
  your organization online.

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• Create Customer Profiles

• Before you embark upon any marketing activities,
  truly understand your buyers, again! To start
  with, pick your top customers from last
• year and create buyer personas.
• Key Takeaways
• Use the buyer persona(s) to map your content
  development to persona needs and their purchase
  cycles. Also, make sure your website offers a
  personalized experience for your top-performing
  and worst-performing buyers.

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2. Audit your Website Personalize Your Web
Experience

• Your website is the foundation of all your online
  and most offline campaigns. Consider this 81 of
  your prospects go to your website to check you
  out before they even think of contacting you.
  Your website is your online office-front and
  whats more important is that 51.3 of your
  prospects will rule out a firm before even
  talking to them.
• Key Takeaways
• Integrate a Personalized Web experience and work
  on Conversion rate Optimization.

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3. Evaluate your Marketing Campaigns

• This is a no-brainer. Pour over conversion
  metrics by traffic source (traffic engagement,
  no. of leads, no. of conversions,
  cost-per-conversion, lifetime value of
  conversion, bounce rate exit pages). Evaluate
  your best worst performing sources.
• Key Takeaways
• Take one lead source at a time, optimize returns,
  then move on to the next source.

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4. Create Immersive Content

• Content is king but customer is god! The way you
  truly reach and engage your customers is by
  creating content that they will like, enjoy and
  use. With endless streams of content from
  virtually every brand some good, some bad and a
  lot ugly the standard content strategy of
  consistent, useful and mapped content is not
  enough.
• Key Takeaways
• Invest in live video streaming Customers saw
  the popularity of live streaming video in 2016
  and marketers saw high ROI associated with it.
• Immersive Content marketing is on an upswing As
  Forbes notes, Users are also craving more
  immersive experiences, giving them the feeling
  that theyre doing more than staring at a phone
  or laptop screen.

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WEB CAPABILITIES
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Thank You