Why is digital marketing so trending instead of offline marketing? - PowerPoint PPT Presentation

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Why is digital marketing so trending instead of offline marketing?

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Digital marketing is originally the use of online platforms and the internet to market a product, service, idea, opinion or even a person. With the use of digital platforms, one can avail advantages that were not present in traditional marketing techniques. – PowerPoint PPT presentation

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Title: Why is digital marketing so trending instead of offline marketing?


1
Why is digital marketing so trending instead of
offline marketing?
2
INTRODUCTION
  • Digital marketing is originally the use of
    online platforms and the internet to market a
    product, service, idea, opinion or even a person.
    With the use of digital platforms, one can avail
    advantages that were not present in traditional
    marketing techniques. Online and offline
    marketing is necessary for your business. Online
    advertising is a very effectual form of brand
    marketing that can be done in-house or
    outsourced, depending on the requirement of your
    business. Offline strategy is a great way to make
    your presence felt with the group who walk by you
    every day while they shop at their local grocery
    store. Digital marketing helps you reach a larger
    audience than you could by traditional methods,
    and target the prospects that are most likely to
    buy your product or service.

3
There are various reasons for digital marketing
is in trend
  • Digital marketing is the most measurable form of
    marketing.
  • One of the greatest advantages of digital
    marketing is that it allows you to target your
    ideal buyers
  • Maximum people are starting their buyers journey
    online
  • Your customers are on social media, and digital
    marketing helps you reach them
  • SEO and local SEO help you reach more qualified
    buyers online

4
Digital marketing is the maximum measurable form
of marketing. 
  • Digital marketing is the maximum measurable
    form of marketing. One of the greatest advantages
    of digital marketing is that it allows you to
    target your ideal buyers. Maximum people are
    starting their buyer's journey online. Your
    consumers are on digital marketing, and social
    media helps you achieve them. Digital marketing
    has the expected to transform the way that you
    achieve and engage your customers.

5
One of the greatest advantages of digital
marketing is that it allows you to target your
ideal buyers 
  • When you buy billboard space or place an ad in
    a magazine, youre taking a shot in the dark that
    this messaging will reach its purposeful
    spectators. Though there are certainly ways to
    increase your chances of success with traditional
    marketing tactics, it just doesnt offer the same
    targeting capacity as digital marketing.

6
Maximum people are starting their buyers journey
online 
  • Think about how often you turn to Google or
    other search engine to find the information you
    need. Your consumers are no different when they
    start to inquiry the products or services that
    can help them solve their largest problems.

7
Your customers are on digital marketing, and
social media helps you achieve them 
  • In make use of the traditional method in
    marketing, you will definitely experience a limit
    in scope and size. Print ads are limited to a
    certain location, time, and market. And if you
    wish to broaden its scope, then devise your
    budget for it. But in digital marketing, your
    achieve will be farther but more targeted. The
    only constraint is your creativity and strategy.
    No matter what industry your business is in,
    theres a better chance that your buyers are
    spending their time on social media channels.

8
SEO and local SEO help you achieve more qualified
buyers online
  • SEO is other powerful digital marketing tactic
    that offers a variety of advantage. By develop
    your site content for the search engines you can
    work to achieve more buyers online. Using related
    keywords that help describe your product or
    service offering can help you bring again
    targeted traffic to your site. And this increases
    conversions extra time. SEO isnt just for
    national businesses. Many visitors are searching
    for local companies online, and these searches
    finally lead to a purchase.
  •  

9
Thanks
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