Digital Marketing Trends 2021 - PowerPoint PPT Presentation

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Digital Marketing Trends 2021

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The most unpredictable thing in the digital segment is Digital marketing patterns. The introduction of two or three new tools will fully shift the preferences of consumers. It will remove marketers’ hard-created global strategies. In the field of marketing, emerging technology is a breakthrough. They emerge and evolve so rapidly that often, it’s difficult to keep track of them. Here are 8 major Digital Marketing Trends that in 2021 will alter the face of the market and industry. – PowerPoint PPT presentation

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Title: Digital Marketing Trends 2021


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Digital Marketing tRends 2021
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Digital Marketing Trends 2021
  • The most unpredictable thing in the digital
    segment is Digital marketing patterns. The
    introduction of two or three new tools will fully
    shift the preferences of consumers. It will
    remove marketers hard-created global strategies.
    In the field of marketing, emerging technology is
    a breakthrough. They emerge and evolve so rapidly
    that often, its difficult to keep track of them.
    Here are 8 major Digital Marketing Trends that in
    2021 will alter the face of the market and
    industry.

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1. Switch to Mobile
  • The first digital marketing trend 2021 is switch
    to mobile. The growth of transactions made from
    mobile devices is steady. Desktop PCs are losing
    their e-commerce role. Thats why optimizing
    websites for mobile search and improving their
    loading time is important. An important ranking
    signal for Google and other search engines is
    mobile optimization. Google switched to
    mobile-first indexing in July 2019, urging
    advertisers to boost mobile search experience.
    One should make a mobile-optimized website if one
    wants to improve their chances of ranking high on
    the results pages.

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2. Voice Search Optimization
  • According to analysts estimates, voice search
    accounted for 55 of search queries in 2020.
    Therefore, in 2021, its success would only
    increase. Such optimization will increase the
    brands awareness dramatically and lead to its
    promotion. Voice searches are 20 percent of all
    queries on Google. In 2021, voice search is
    expected to increase even more as more
    individuals are relying on their mobile devices.
    That is why optimizing for voice queries, in
    addition to text queries, should be part of your
    on-page SEO checklist. But the rating is easier
    said than done for voice searches. For a voice
    question, there is only one outcome, and that
    outcome is your target. You can learn how to
    build and optimize content for these queries
    because voice searches are conversational
    requests.

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3. The further use of mobile search
  • Around half of all web traffic worldwide has been
    accounted for by web traffic from mobile devices
    since 2017. Hubspot estimates that almost 25
    percent of organizations invest in mobile
    optimization in order to tap into this huge
    traffic. An important ranking signal for Google
    and other search engines is mobile optimization.
    Google switched to mobile-first indexing in July
    2019, urging advertisers to boost mobile search
    experience. One should make sure they have a
    mobile-optimized website if they want to improve
    their chances of ranking high on the results
    pages. Make sure the website is mobile-friendly
    for 2021. Redevelop the web pages if required.
    Some tips to make it mobile-friendly for your
    site includeImprove page loading speed by
    removing page elements that load slowly.
  • Skip flash animation that slows down page time
    and doesnt work on many devices.
  • Stick to regular fonts and go for big (at least
    14px) font sizes.
  • Do away with advertisements that block text and
    pop-ups that can block your page view.
  • With Googles mobile-friendly testing tool it
    will demonstrate how every page of the website
    looks on a mobile device screen.

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4. Chatbots
  • One of the major digital marketing trends of
    2021 is Chatbots. Another pattern is a virtual
    chat partner. Chatbots are able to figure out
    users needs and answer their questions 24/7. By
    voice or text messages, you can connect with a
    chat-bot. Thanks to this, chatbots are an
    important tool on the Internet for business
    automation. Using a special service, one can
    create their own full-fledged chatbot for
    Facebook and insert it in their brand community
    to address the most popular customer questions.

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AI-powered chatbot
  • With personalized and instantaneous AI-powered
    chatbots, level up your client service. These
    chatbots can do so much beyond answering
    questions that are commonly asked. These can
    understand the real search intent of customers
    through natural language processing, account for
    past conversations with a customer in responding
    to new requests, and naturally communicate with
    them. In 2021, upgrade to an AI-powered chatbot
    armed with deep-learning and conversational
    skills. Choose one that can run on blogs, chat
    applications, and customer service tools on all
    of your digital networks.

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5. Using Shoppable posts on social media platforms
  • Sprout social pointed out that after seeing a
    product or service on the website, 46 percent of
    Instagram users made a purchase. Shoppable posts
    were soon launched by Instagram in the US,
    enabling companies (especially small retailers)
    to advertise products in their posts. Users can
    browse for goods, add things to a shopping bag,
    and checkout without leaving the social network.
    A one-stop-shop experience is offered. In 2021,
    platforms, especially Instagram, are expected to
    simplify the purchasing process with shoppable
    posts. By offering all their customer wants on
    one platform, it reduces the time from knowledge
    to conversion.

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6. Personalization 
  • One of the major Digital Marketing Trends of
    2021 is Personalization. 97 of average resource
    visitors do not turn into clients. The
    explanation is simple. Businesses are selling the
    wrong goods to their customers. Fortunately,
    personalization solves this problem. Configure
    the device so that it remembers the transactions
    of the consumers and later displays them items
    identical to those they previously ordered. Here
    are a few facts about statistics In 90 percent
    of cases, personalization operates, i.e. 90
    percent of clients hit the purchasing stage.

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7. Live Broadcasts and Streams
  • Live streams are viewed 3 times more often than
    standard videos that are filmed beforehand. This
    is because the sense of belonging to activities
    happening here and now impresses users. As a
    result, one of the most famous broadcasts now is
    Twitch, a streaming network whose audience is
    rising every day. Even today, instead of reading
    posts, reviews, or studying the product offline,
    60 of users prefer to get acquainted with the
    product through video. Thus, on Instagram or
    Facebook, live videos will become an excellent
    marketing tool. In advance, announce the upcoming
    live announcements and pledge to provide your
    audience with useful live information. It could
    be among your viewers a discount code or a
    lottery.

11
8. Higher investment in YouTube advertising.
  • Combine the strength of video and the vast scope
    of YouTube to promote your brand and goods in
    2021. YouTube remains the worlds top streaming
    video network. What do ads have to say on
    YouTube? You can choose from a range of ad styles
    depending on your target audience and budget. Big
    and small companies use YouTube to raise brand
    recognition, influence the purchase decisions of
    consumers, and build brand credibility.

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Conclusion
  • The correct positioning of your company is the
    secret to making a profit in the digital sphere.
    Only by creating a positive picture of your
    company, growing brand recognition in the market,
    enhancing customer loyalty, and attracting
    continuous traffic from your target audience is
    it possible to achieve your goals. Such practices
    are precise what Internet marketing is all about.
    The effect of the COVID-19 pandemic will likely
    last until 2021. Healing from the fiscal,
    physical, and mental health impacts of this
    health crisis may take years. But you can still
    survive through this pandemic and flourish in the
    New Normal byInvesting more time and money in
    the brands online digital marketing efforts.
  • Explore the advantages of multiple advertising
    formats to reach and engage your audiences, such
    as video marketing and increasingly popular
    ephemeral content.
  • Work with experts in digital marketing equipped
    with the expertise and services to place you
    ahead of your competition.
  • As it did in the past, the world will get past
    this global pandemic. Ensure that the
    organization is ready for the New Standard.  
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