Noboru World_10 Marketing Mistakes that Startups need to Stop!

1
10 Most Common Marketing Mistakes That Startups
Need to Stop
2
Why is Marketing So Important?

1. For brand awareness
2. To Increase sales
3. Long term audience relationship
4. Build a brand
5. Helps in taking decisive and calculated steps
   (which isnt always necessary)
6. Drive-in lucrative ideas
7. Helps in weaving ideas for tangible results

3
What are The 10 Mistakes to Avoid for Your
Startup Marketing?
4
Have The Right Knowledge

• Though, it seems to be an obvious point many
  marketing startups arent aware of the ongoing
  trends or path-breaking marketing tricks from
  history (national or international).
• Apart from feeding on theoretical knowledge about
  marketing, one should
• Understand the current trends
• Monitoring the trends
• Who are your competitors?
• How does the international market look?
• What are the methods and variations seen in the
  foreign marketing market?
• What are the latest ideas and resources used in
  marketing?

5
Think Big Gradually!
For instance, you launched a marketing agency two
weeks back. In the beginning, you will get
clients that are startups. You cant expect a
clientele such as Birla, OnePlus, Bata, etc.
As a startup, you need to be patient about the
process and motivate your team that big things
shall arrive soon on their platter with
consistent hard work. You never know, the success
of small-size clients could reap you a decent
clientele.
6
One Mistake Doesnt Mean the End of The World!
Everything you want is on the other side of
fear. Jack Canfield Everyone is scared of
committing mistakes, thinking of reputation. But,
trying hard to make ends meet, we forget that
perfection is bluff. None gets a 100 apart from
mathematics. We all commit mistakes, apologize,
strategize, and mend the potholes. One glitch
should never put a full stop in your life because
we are humans, and we tend to commit mistakes.
Never consider committing mistakes is the end.
Period.
7
Always Have A Plan

• Never go for a war against your enemy without
  weapons. Its like moving around without wearing
  a mask.
• Always have a plan because an organized work
  structure helps in weaving better marketing
  strategies.
• For instance, your startup marketing agency has a
  client that sells digital and analog watches (the
  brand is just a year old in the market). Now, if
  you have a plan
• You set a mission.
• List situational analysis (happenings in market
  and competitors)
• Set up a marketing strategy
• Curate marketing mix
• Map the expenses
• But, if you dont have a plan and take impromptu
  actions, it will lead to disaster because there
  are no pre-set ideas or speculations for
  potential threats.

8
Learn to Take NO!

For many, its hard to take a no positively. But,
one should always learn to take no and feedback.
If you take no or feedback because if you dont,
speculations such as your bosses are crushing
your ideas or imposing authority swirl up
creating mental chaos, which creates a creative
blockage. In anger or frustration, when you
take a no, it could lead you to work prudently.
But, if you take feedback positively, you could
come out with better ideas, at times better than
the ones in authority, because a happy mind can
be constructive and curate out-of-the-box
content.
9
Think Long-Term

• Relationships with clients are necessary for your
  startup to grow and attract other customers.
• For instance, you have a client who wants to take
  their offline grocery business online and provide
  organic groceries in the international market. As
  a marketing agency, you should not limit yourself
  with ideas and tactics for growth. Instead, you
  should help them sail through their mission and
  assist them to conquer more than what they aimed
  for.
• It shows that you are considerate and interested
  in a long-term relationship of steady growth but
  also a reliable partner.
• It will retain clients.
• Existing clients will spread the word, which will
  attract more companies.
• It will help you grow your company.

10
After Applying The Tactic, Map The Growth!
You have a structure, you apply, and you map the
growth. Every story has a beginning, middle, and
end. However, in marketing, you have a single
story (brand) with multiple beginnings,
dramatic/static middle, and unpredictable ends
(that has to be mended if gone wrong). You never
leave the marketing process mid-way because you
need to measure the outcomes and make necessary
changes if required.
11
Never Copy
Never be a follower. Always be a
trendsetter. Always have fresh ideas because
content impostors never grow and be a credible
brand. More original the content, the better the
image. For instance, similar to Ariels
ShareTheLoad campaign, Cadbury launches the
BreakTheMonotony campaign, where girls are
encouraged to propose and express their feelings
via love letters and 80s romantic gestures.
Though genre and demand are different, the
concept is similar. For a few weeks, the target
audience would be in awe of the campaign, but
after some time, a few think tanks will decode
how skillfully Cadbury manipulated the PGs
Ariel campaign.
12
Watch Your Expenses

Money is something that comes gradually but goes
in the blink of an eye. Therefore, you should
always calculate your expenses and spend
wisely. For instance, you are allocating the
budget for media mix ?20 lakh for TV
commercials for a smartwatch, ?5 lakh for a
newspaper, and ?2 lack on social media and
influencer marketing. To begin with, as its a
smartwatch brand, you should focus more on social
media and OTT platforms because your target
audience lies between 15 35 years. Television
is losing its essence as exciting content is
available online, and social media has become a
necessity (for the target audience) as its a
combo of all amenities. Here, you could see
wastage of money because you didnt bifurcate
your expenses and end up wasting money on one of
the least required mediums for the product type.
13
Know Your Resources

Know what you are recruiting because you are
investing both money and training sessions on
your recruits. Therefore, apart from falling for
the luring resume, you should also have aptitude
tests to map theoretical and practical. It
assures you that you arent hiring a learned
amateur. Prevention is always better than cure.
These were the 10 mistakes one should avoid for
their startup marketing.
14
Conclusion
Always remember perfection is a myth Anjan
Prasad, CEO Noboru World We are humans and
destined to commit mistakes (not deliberately).
Progress happens when you learn from those
mistakes and come out with better ideas.
15
Thank You
Anjan Prasad, Founder CEO Email
anjan_at_noboruworld.com Mob 91-9999508524
Noboru Consultancy Services Pvt Ltd Bengaluru
Austin www.noboruworld.com