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Mobile Marketing Trends 2015.

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Title: Mobile Marketing Trends 2015.


1
MOBILE APP DEVELOPMENT TRENDS 2015
www.marketingeyeglobal.co.uk
2
  • Rapid Mobile Development
  • Enterprises are having a tough time keeping up
    with the demand for mobile apps.
  • With these growing demands, businesses are
    expecting to launch their product faster than
    ever.
  • The main focus of mobile app developers in 2015
    would be to shorten the development lifecycles
    and reduce the timeframe between Ideation to
    launch.
  • We can expect to see some more rapid app
    development tools and frameworks in the market.

3
  • Cloud Driven
  • The cloud technology will play a key role in
    mobile app development in 2015.
  • With the increase in the usage of multiple mobile
    devices and wearable tech, app developers will
    have to focus on the ability to integrate and
    sync their apps on multiple devices.
  • The cloud approach will enable developers to
    build their applications that can be accessed on
    multiple devices with same functions, features
    and data.  

4
  • App Security
  • There were numerous reports related to hacking
    and information leaks in 2014.
  • As per Gartners prediction, 75 of mobile
    applications will fail basic security tests  in
    2015.
  • The hackers will continue to exploit security
    gaps in mobile applications to crack sensitive
    information.
  • Security remains a big challenge on mobile
    devices.

5
  • Beacon and Location Based Wi-Fi Services
  • Beacon technology is starting to blur the
    boundaries between online and offline in the
    retail and advertising sector.
  •  Apple has already integrated this technology in
    iOS that communicates with their network of
    iBeacons and Android is expected to follow them
    on the same lines in 2015.
  • In the coming years, Wifi will provide a lot more
    services than just the internet access .

6
  • Wearable Tech
  • Thanks to Apple Watch, wearable Technology was
    one of the most hottest topic in tech and
    consumer electronics industries in 2014.
  • Until now apps for wearable devices were mostly
    focused on fitness and health care industry.
  • There are also a lot of noise around fashion and
    textile  industries adopting wearable technology.

7
  • M-commerce, Banking and Mobile Payments
  • 19 of retail ecommerce sales in 2014 will be
    made on a smartphone or tablet.
  • Various analysts believe this positive trend will
    continue over the next 4 years as more and more
    consumers adapt to m-commerce.
  • Using a mobile phone to pay or purchase instead
    of debit or credit cards will also become more
    common in 2015 with Apple Pay and Google Wallet.
  • This will allow  developers to build mobile apps
    that can process transactions without the need of
    physical debit/credit cards or cash.
  •  

8
  • Internet of Things
  • Internet of Things is growing exponentially with
    more and more people connecting via multiple
    devices.
  • Apps will further mature as they get integrated
    on multiple connected devices.
  • It will inspire app developers to focus more on
    user experience on various devices.

9
  • Big Data and App Analytics
  • There will be more focus on big data and
    analytics in 2015.
  • Mobile app developers will continue to focus on
    adding new data collection methods in their apps
    to get more insights and actionable items to meet
    their clients expectations.

10
  • In- App Advertising and Purchasing
  • According to a new study from research
    firm Juniper Research, in-app advertising spend
    across all mobile devices will reach 7.1 billion
    by 2015.
  • Mobile Ad networks will go beyond banners and
    integrate and experiment with various ad formats.
  • Mobile app advertising and in-app purchases will
    be a primary focus of monetization and a key to
    success as more and more app developers are
    shifting away from the paid download model.

11
  • App Marketing
  • Mobile App marketing techniques continue to
    evolve each year.
  • In 2014, the app marketers were more focused on
    user engagement than user acquisition.
  • App Store Optimization will continue to be a key
    factor in making an app successful in 2015.
  • With Beacon and Location based wifi services,
    marketers will now have ease to be more targeted
    based on the users location and promote their
    apps with other offers.

12
  • Mobile Gaming
  • In 2014, the mobile games have gradually started
    to move from single player to multiplayer.
  • With the rise of multiplayer games the social
    interaction and social media integration within
    the mobile games will become more important than
    ever.
  • In 2015, the mobile games are also expected to be
    more cloud driven due to the demand of frequent
    and regular updates in the games.
  • This will require ongoing management by the game
    developers.

13
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