Basics Guide of Google Adwords - PowerPoint PPT Presentation

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Basics Guide of Google Adwords


AdWords is Google’s method of advertising businesses online. It is a service offered by Google where advertisers bid on keywords they want to rank higher for. Advertisements for AdWords ads appear at specific locations on search results pages on, typically at the top and right. Here are the basics of Google Adwords and how you can start it. – PowerPoint PPT presentation

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Title: Basics Guide of Google Adwords

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What is Google AdWords?
Through Googles platform and partner sites,
AdWords is Googles method of advertising
businesses online. During a users search for a
business and its products or services, these
partners host an advertisement that displays a
text or image ad. Advertisements for AdWords ads
appear at specific locations on search results
pages on, typically at the top and
right. Keywords should be relevant to your
brand, products, industry, and Google AdWord
account. Your ad will be displayed to customers
when they search for these phrases. Click to
call is an option to allow users to call your
business once they click on your ad and visit
your website.
Ecommerce businesses benefit from AdWords in what
  • Your online retail business can benefit from
    AdWords in two ways to increase brand
    recognition and to generate more qualified
    traffic. AdWords can also help you
  • The public associates particular words with your
  • Using AdWords, ads can be targeted to follow
    customers across Google sites such as Google
    Video and The New York Times increasing
    conversions and decreasing CPC.
  • Ads can be hosted on any site you choose
  • Concentrate on certain regions and cities to find
    your target market
  • Advertisers can see who searches for your
    products using AdWords
  • You can keep your brand top of mind by reminding
    your customers of previous searches through
  • You can improve the overall success of your
    campaigns with AdWords by optimizing current
    campaigns and leveraging results
  • Customer searches can be made faster and more
    customized with Google AdWords. Additionally,
    your ad can explain why you are better than your
    competitors by highlighting your unique selling

How Does Ad Rank Work?
As a result of Google AdWords, the advertiser, or
the bidder, places a bid in order to win the
advertisement. Advertising positions can be
obtained either for the desired position or at a
lower level depending on competition and price
bid by other advertisers. However, the position
of your advertisement is based on two components,
the lowest bid multiplied by your quality
score. According to Adwords, a quality score
refers to how well an ad is optimized, how
effective the landing page is, and how relevant
your ad is to the searchers. When it comes to
maximum bids, it refers to how much you are
willing to pay for each click on your ad. You
will appear higher in search results if your ad
rank is high. In addition to reducing per-click
costs, AdWords campaigns that perform well are
positioned higher on the results page of Google
and are more likely to appear in the top position.
Are AdWords Easy to Use?
  • Follow the steps below to get started with Google
  • Set clear goals for the account. Using your
    Google Ads for brand building, for example, will
    have a completely different account structure and
    features than using ads to generate leads.
  • Identify what your ideal customers do, what they
    search for, and which device they use in order to
    develop audience personas.
  • Analyze keywords using industry tools, for
    instance, SEMrush, to determine the cost, traffic
    volume, and competition of keywords throughout
    the process.
  • You can organize your AdWords account into groups
    and campaigns, with designated keywords and
    advertisement campaigns.

  • You can place your ads in the search results by
    bidding on the keywords that relate to your
    company, through the paid results for each
    keyword. If there is a lot of competition in a
    particular keyword, the price per click (CPC) is
    too expensive. When it comes to this situation,
    its better to get specific about the search
    terms you want to target, which are relevant to
    your businesses.
  • Writing the ad copy. Consider including
    keyword-rich content, a captivating headline, a
    solid call to action, and advertising extensions.
  • Make sure the landing page you create reinforces
    the advantages and features of the products and
    services being advertised, is visually appealing,
    has images, as well as a clear call to action.
  • Track conversions on the website by placing the
    Google Analytics code.
  • Your best ads and landing pages will be optimized
    and A/B tested on a regular basis.

What is Google AdWords' pricing structure?
Advertisers will be charged based on the type of
advertising they do. The Google AdWords program
is a pay-per-click system, so you only get
charged for clicks on ads that appear in search
results. The AdWords system is also an auction
system, which determines click prices according
to the level of competition, as well as their
willingness to pay for a click. By using Google
AdWords correctly, high-quality traffic can be
delivered at an affordable cost as compared to
traditional advertising methods. In contrast, if
you fail to handle the process properly, you will
incur high costs and possibly drive uninteresting
  • Understanding the factors that influence the cost
    of each click is the key to running a successful
    AdWords campaign.
  • Competition in keyword research
  • Position and maximum bid
  • Budgets you spend on average each month
  • Amount of clicks
  • You should know your keywords quality score
  • You could pay as much as a few cents per click
    for high-volume keywords with lots of monthly
    searches if youre targeting them.
  • Establish a daily budget in your AdWords campaign
    to manage your costs. This can be changed at any
    time. A low budget is ideal for beginning
  • If you want to boost your budget or stop a
    campaign, you can choose based on the insights
    and quality of leads.

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