ADDMYR Training Institute

1
Welcome to ADDMYR Training Institute

• INTRODUCTION TO DIGITAL MARKETING

2
OBJECTIVE OF THE SESSION

• What are we going to Understand ?
• ? What is Digital Marketing
• ? Use of Digital Marketing
• Modules of Digital Marketing
• ? Importance of Digital Marketing
• ? Digital Marketing Strategies
• ? Who can do this course
• Google Certification
• ? Career Opportunities

3
What is Digital Marketing

• INTRODUCTION
• It also knows as 'online marketing', 'internet
  marketing' or 'web marketing.
• The term digital marketing was first coined in
  the 1990s.
• The proliferation of devices' capable of
  accessing digital media led became more
  sophisticated in the 2000s and the 2010s.
• Digital media growth was estimated at 4.5
  trillion online ads served annually.
• Hence, digital media spend at 48 growth in 2010.
• Survey found that it was growing in 2012-2013
  rapidly.
• Digital Channels such as Google and Bing search,
  social media, email creates the bridge to connect
  with the prospective customers.

4
Use Of Digital Marketing - Analysis
Factor Traditional Marketing Digital Marketing
     
Reach Limited to Area Global
Targeting Not Specific Very Specific
Price Very Expensive Not Expensive
ROI Not Guaranteed Guaranteed
5
Modules Of Digital Marketing
INTRODUCTION
6
Importance Of Digital Marketing
Opens up growth options for small businesses Potential to earn higher revenues,It Helps Generate Better Revenues.
The conversion rate is higher and Increases. It Levels the Online Playing Field
Customer support has become a priority Increase the trust for your brand
Get connected to the mobile customers Digital marketing is cost effective than Traditional Marketing
7
Digital Marketing Strategies - SEO
8
Digital Marketing Strategies Social Media
Optimization
9
Digital Marketing Strategies Google AdWords
10
Digital Marketing Strategies Google Analytics
11
Digital Marketing Strategies Email Marketing
12
Digital Marketing Strategies Bing Marketing
Conversion Tracking How to improve Quality
score User experience for landing page Other Imp
Bing PPC Activity Campaign Reports
13
Digital Marketing Strategies Video marketing
Importance of Video Marketing Create Channel and
profile Create First Video Campaign Benefits of
Video Marketing Uploading Video on Video Marketing
14
Digital Marketing Strategies Mobile Marketing
What is Mobile Marketing Benefits of Mobile
Marketing Understanding Mobile devices Mobile
marketing Trending Targeting ads on
apps Targeting ads via location Targeting ads on
search engine
15
Digital Marketing Strategies Google Webmaster
Introduction of Google Webmaster Tools Importance
of Google Webmaster Tools. Setting Up Google
Webmaster Tools Account Adding Websites to Google
Webmaster Tools Tracking the performance of
website Checking Crawling Status, Crawling Errors
and Indexing Status How to add sitemap in Google
webmaster tool
16
Digital Marketing Strategies - Online Reputation
Management.
Basics of Online Reputation Management Introductio
n to Social Media Online Monitoring/Brand
Monitoring How to Analysis clients
Business Engaging with customers Building
Positive links
17
Digital Marketing Strategies Blogging
What is blogger Benefits of blogging How to
create Blog on BlogSpot How to create blog on
WordPress How to create new post How to create
page Earn Money from Blogging How to customize
and manage setting How to promote blog website
18
Digital Marketing Who can do this course
Anyone with basic understanding of Internet No
core Programming or Website Knowledge Basic
English/Communication Skills are Must Interested
and Enthusiastic in Technology
19
Digital Marketing Certification
Google Certification Exams Exam Format and Pass
Percentage Sample Exam Questions PPC Interview
Questions Exam Guides in PDF Imp of
Certification Video Note for Exam
20
Digital Marketing Career Opportunities
Entrepreneur Start your own BusinessFreelancer
Work on individual projectsOnline EarningEarn
from AdSense/AffiliateProfessionalJob Work for
a company
21
Digital Marketing as Freelance Online Money
Earning
Google AdSense
Affiliate Marketing
22
www.addmyr.com
Call Us 91 788 740 8691 / 91 788 741
3791 Address 2nd Floor Ganesham 'D',
Govind Garden Chowk, Pimple Saudagar Pune-411027

THANK YOU