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VT Writing Tutorial

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Content Writing Guide for VT Blogs – PowerPoint PPT presentation

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Title: VT Writing Tutorial


1
Orientation Writing Intern
  • Office 1302B, D Mall, Netaji Subhash Place,
    Pitampura, Delhi 110034 (Use google maps - Video
    Tailor).

Made By Alvin Divyank Lakra
2
Quick brief
  • Founded in 2014 (single proprietorship firm,
    later registered as a Private Limited Company
    called Emprise Productions Pvt. Ltd 10th
    August, 2016)
  • Founder Sachi Singla
  • Directors Sachi Singla, Raja Singla
  • All the clients meetings held at Office 1.
  • Office 2 147, Deepali Enclave, Near Deepali Gate
    2, Deepali, Pitampura, Delhi 110034 post
    production team, and shooting arena is there for
    the shoots. Shooting arena used for miniature
    shoots, or video shoots, however unlike like a
    typical photo studio, operations vary. (i.e.,
    limited use for videos or creative photography)

3
Company Policies
  • Transparent and fixed Pricing model. We dont
    quote after knowing how deep a clients pocket
    is. Our prices are as per the video quality
    offered.
  • Our save the date videos (wedding invitation
    videos are sold worldwide), and we are known for
    our creative save the date videos pan world.

4
Roles of the Writing Intern
  1. SEO Management
  2. Writing Skills
  3. SMO Management
  4. Blog Writing
  5. Guest Posting

5
SEO Management
  • Search engine optimization is essential for
    marketers. When you optimize your web pages --
    including your blog posts -- you're making your
    website more visible to people who are looking
    for keywords associated with your brand, product,
    or service via search engines like Google.
  • You will be required to keep in mind a few
    pointers while writing the articles, namely
  • 1.Do your research Keyword research is essential
    for on page optimization. Chances are you are
    naturally including keywords without realizing it
    simply by providing valuable content on a topic.
    However, there are a variety of tools and
    techniques for finding related keywords relevant
    to your blog post that you may not have
    considered. The Google Adwords Keyword Tool and
    semrush.com both offer great tools that allow you
    to find keywords related to your topic and even
    spy on your competition to see what words and
    phrases they are targeting to bring traffic to
    their sites.
  • 2.Utilize keywords throughout your post Once you
    have targeted a couple of valuable, relevant
    keywords, it is important to place them where
    they will have the most impact for humans and
    search engine crawlers indexing your content. Try
    to include them in the following places
  • Title
  • Headings and subheadings
  • Introductory sentence
  • Concluding paragraph
  • Anchor text (text you hyperlink to other related
    pages on your site)
  • Title tags and meta descriptions
  • A word of caution Dont engage in keyword
    stuffing, which is the act of filling your
    content with so many keywords that it becomes
    difficult to read. Not only will this irritate
    your blog followers, it will also get you
    penalized by Google. A couple of strategically
    placed keywords will do the trick.

6
SEO Management
  • 3.Optimize your images Whenever you upload a
    photo to your blog, be sure to include keywords
    in the file name and fill out the alternate text
    field with a brief, keyword rich description of
    the photo.
  • 4.Reference others with links When you mention
    another blogger or article in your blog post,
    include a link to the information you are
    referencing. Not only is it good blogging
    etiquette, but you may also get lucky and receive
    a link back. Quality links are a valuable
    commodity for any site looking to rank higher in
    search engine results pages.
  • 5.Give readers the opportunity to subscribe to
    your blog Include prominently placed RSS or Feed
    Subscription Buttons and offer viewers the
    ability to subscribe to your posts via email when
    possible. This allows your blog followers to have
    instant notification of your latest posts without
    having to periodically check your site for new
    content.
  • 6.Use social media to broaden the reach of your
    blog posts As a small business, you may be
    utilizing Facebook, Twitter, Google, or other
    social media sites to create connections with
    potential and current customers. Why not promote
    your blog content on these sites for even more
    web exposure? Free programs like Hootsuite make
    it easy to post links to your latest blog post on
    all of your social media sites with just a couple
    of clicks. You can even schedule your posts ahead
    of time!

7
Include these 12 keywords in specific parts of
your post
  • Where are the best parts of your posts to include
    these terms so you rank high in search results?
  • There are four essential places where you should
    try to include your keywords headline, headers
    and body, URL, and meta description.
  • a) Title
  • The title (i.e., headline) of your blog post will
    be a search engine's and reader's first step in
    determining the relevancy of your content, so
    including a keyword here is vital.
  • Be sure to include your keyword within the first
    65 characters of your headline, which is just
    about where Google cuts it off on search engine
    results pages (SERPs). Technically, Google
    measures by pixel width, not character count,
    and it recently increased the pixel width for
    organic search results from approximately 500
    pixels to approximately 600 pixels, which
    translates into around 65 characters.
  • Long title? When you have a lengthy headline,
    it's a good idea to get your keyword in the
    beginning since it might be cut off in SERPs
    towards the end, which can take a toll on your
    post's perceived relevancy. In the example below,
    the title goes over 65 characters, so it can be
    front-loaded it with the keyword for "on-page
    SEO."

8
Include these 12 keywords in specific parts of
your post
  • b) Headers Body
  • Mention your keyword at a normal cadence
    throughout the body of your post and in the 
    headers. That means including your keywords in
    your copy, but only in a natural, reader-friendly
    way. Don't go overboard at the risk of being
    penalized for keyword stuffing. Before you start
    writing a new blog post, you'll probably think
    about how to incorporate your keywords into your
    post. t shouldn't be your only focus, nor even
    your primary focus.
  • Whenever you create content, your primary focus
    should be on what matters to your audience, not
    how many times you can include a keyword or
    keyword phrase in that content. Focus on being
    helpful and answering whatever question your
    customer might have asked to arrive on your post.
    Do that, and you'll usually find you naturally
    optimize for important keywords, anyway.
  • c) URL
  • Search engines also look to your URL to figure
    out what your post is about, and it's one of the
    first things it'll crawl on a page. You have a
    huge opportunity to optimize your URLs on every
    post you publish, as every post lives on its own
    unique URL -- so make sure you include your one
    to two keywords in it.
  • In the example below, we created the URL using
    the long-tail keyword we were trying to rank for
    3D animated videos."

9
Include these 12 keywords in specific parts of
your post
  • d) Meta Description
  • Your meta description is meant to give search
    engines and readers information about your blog
    post's content -- so be certain to use your
    long-tail term so Google and your audience are
    clear on your post's content. At the same time,
    keep in mind that the copy matters a great deal
    for click rates -- the more engaging, the better.
  • To review, a meta description is the additional
    text that appears in SERPs that lets readers know
    what the link is about. The meta description
    gives searchers information they need to
    determine whether or not your content is what
    they're looking for, and ultimately helps them
    decide if they'll click or not.
  • In addition to being reader-friendly (compelling
    and relevant), your meta description should
    include the long-tail keyword you are trying to
    rank for, because if we're doing blogging right,
    that keyword is representative of the contents of
    your post.
  • In the example down right, the term is bolded in
    the meta description -- helping readers make the
    connection between their search term and the
    result -- and the copy "get inspired" catches
    attention and compels clicks.

10
Optimize your images
  • Blog posts shouldn't only contain text -- you
    should also include images that help explain your
    content. But search engines don't just look for
    images. Rather, they look for images with alt
    text.
  • Because search engines can't "see" images the
    same way humans can, an image's alt text tells
    them what an image is about -- which ultimately
    helps those images be found in search. Alt text
    also makes for a better user experience, as it'll
    display inside the image container when an image
    can't be found or displayed, and can also improve
    accessibility for people with poor vision who are
    using screen readers.
  • Adding keywords to your alt text may seem minor
    -- and it isn't going to impact your search
    rankings as much as other things on this list.
    But it isworth the extra minute it takes to
    change the name from "IMG23940" to something
    accurate and descriptive, like "puppies-playing-in
    -basket"
  • Don't use too many similar topic tags
  • Topic tags can help organize your blog content,
    but if you overuse them, they can actually be
    harmful. If you have too many similar tags, you
    may get penalized by search engines for having
    duplicate content.
  • Think of it this way When you create a topic
    tag, you also create a new site page where the
    content from those topic tags will appear. If you
    use too many similar tags for the same content,
    it then appears to search engines as if you're
    showing the content multiple times throughout
    your website. For example, topic tags like
    "blogging," "blog," and "blog posts" are too
    similar to one another to be used on the same
    post.

11
Don't use too many similar topic tags
  • If you're worried that your current blog posts
    have too many similar tags, take some time in the
    near future to clear them up. Choose about 1525
    topic tags that you think are important to your
    blog and that aren't too similar to each other,
    and then only tag your posts with those keywords.
    That way, you won't have to worry about duplicate
    content.
  • Link internally when possible.
  • Inbound links to your content help show search
    engines the validity or relevancy of your
    content. The same goes for linking internally to
    other pages on your website. If you've written
    about a topic that's mentioned in your blog post
    on another blog post, ebook, or web page, it's a
    best practice to link to that page. Not only will
    internal linking help keep visitors on your
    website, but it also surfaces your other relevant
    and authoritative pages to search engines.
  • If you're looking for more internal links to add
    to your post but aren't sure which would be
    relevant, you can click "Explore some internal
    links you might use in this post" for a list of
    recommendations.

12
  • Copy-paste the links on a web browser
    https//www.youtube.com/watch?voXfA3-7B6H8
  • https//www.youtube.com/watch?vzhSnj3jR_6c

13
Writing Skills
  • Youll be working on wordpress. It provides all
    the tools for you to begin your blogging journey.
  • Ease of access and tools to help you write.
    Familiarize yourself with it.

14
Writing Skills
  • Give your article a name that is sync with focus
    keyword.
  • A good title is just as important as a good
    article.
  • On the right-hand side you can see whether or not
    your article is suitable for readability and SEO,
    green meaning youre good to go.

15
Writing Skills
  • The posts page will show all the articles that
    have been published by other writers, their
    progress.
  • It is important to remember the title of your
    article as trying to edit others work will be
    taking over their work unless and until needed or
    asked of you to do the same.
  • This is to prevent deletion, duplication of work.

16
Writing Skills
  • These two images will need you to specify the
    format, categories, tags.
  • They serve the purpose of increasing the
    articles visibility on the internet through SEO.
    So choose carefully.
  • The featured image is essential is present a
    visually appealing aesthetic.

17
Writing Skills
  • Ensure that you get green lights in readability.

18
Writing Skills
  • Yoast SEO will help you to create the link, and
    the web adress of your article to appear before
    other articles of the same type.

19
Writing Skills
  • Yoast SEO (contd.) write such that the color bar
    under it is green.
  • The length of the sentence is only effective if
    the title makes any sense, relevant to the
    subject.

20
Writing Skills
  • Ensure that you get green lights in analysis.

21
Writing Skills
  • As a blogger you would be required to have a good
    grasp over the English Language.
  • By reading the previous slides you might have
    become acquainted with the inner workings of blog
    posting. More importantly the usage of words.
  • Following slides will show you the screenshots of
    the wordpress where you, the intern will be
    working to deliver quality work with regard to
    articles and pages.
  • However, before you start wed like to take a
    short test to evaluate your writing skills
    LINK

22
  • Copy-paste the links on a web browser
    https//www.youtube.com/watch?v9JGLtl-01nU
  • https//youtu.be/8OBfr46Y0cQ

23
SMO Management
  • Social media optimization (SMO) is the use of a
    number of outlets and communities to generate
    publicity to increase the awareness of a product,
    service brand or event. Types of social media
    involved include RSS feeds, social news and
    bookmarking sites, as well as social networking
    sites, such as Facebook, Twitter, video sharing
    websites and blogging sites.
  • SMO is similar to search engine optimization, in
    that the goal is to generate web traffic and to a
    site and increase awareness for a website. In
    general, social media optimization refers to
    optimizing a website and its content to encourage
    more users to use and share links to
    the website across social media and networking
    sites. SMO also refers to software tools that
    automate this process, or to website experts who
    undertake this process for clients.

24
SMO Management
  • In its simplicity, SMO enables you to drive more
    traffic, interaction, and conversion while
    learning about your target audience and capturing
    tangible metrics to gauge your social media
    initiatives. Consider these benefits
  • Social SEO  More shared links depicts you as an
    authority to search engines and improves
    SEO. Facebook, Twitter, and LinkedIn all feature
    top shared content as Top News, Top Tweet,
    and Top Headlines providing more opportunities
    to drive traffic.
  • User Generated Content (UGC)  Content created
    and curated by users carries greater influence
    and travels faster than doing it on your own.
    Voice of the customer (VoC) feedback, questions,
    testimonials, and insights surface through social
    interaction, discussion, and sharing.
  • Social Proof  Lots of comments or shares proves
    that content is read- and share-worthy. Featuring
    these counts can increase social follows, article
    click-through rates, shared links, and inbound
    links.
  • Social User Experience  Users appreciate the
    opportunity to participate in discussions and are
    generally willing to share or discuss content
    they like or dramatically dislike. Open
    discussion builds a community around the topic.
    Empowering users to more easily speak out about
    your content helps build brand ambassadors.
  • Social Metrics  Comments, subscribes, and shares
    are all useful metrics for measuring the quality
    of blog content and the success of social media
    tactics. Tip Tools like PostRank and Collective
    Intellect can be used for measuring social
    engagement for your blog and competitors.

25
SMO Management
  • Blog SMO Objectives
  • SMO is a conversion optimization activity for
    social media, so you need to identify the action
    for which youre trying to optimize conversion.
  • The following list displays different sections of
    a blog website and the respective social actions
    to optimize
  • Website Global Template Get users to visit your
    social accounts, subscribe to updates, and follow
    you socially.
  • Blog/News Page Get users to follow you socially,
    click-through to articles, click-through to
    author pages, and share or rate content.
  • Author Bio Pages Get users to socially follow
    authors and click-through to their articles.
  • Article Get users to share, bookmark, rate,
    comment on, and link to the article.
  • Article Commenting Get users to comment, rate
    comments, and interact with other commenters.
  • There will be a conversion rate for each of these
    activities. (e.g., One in 10 people share the
    article 0.1 percent conversion.) Tip Use A/B
    testing to determine which tactics work best.

26
SMO Management
  • The goal of SMO is to strategically create
    interesting online content, ranging from
    well-written text to eye-catching digital photos
    or video clips that encourages and entices people
    to engage with a website and then share this
    content, via its weblink, with their social media
    contacts and friends.
  • CORRELATION WITH SEO
  • Social media optimization is becoming an
    increasingly important factor in search engine
    optimization, which is the process of designing a
    website in a way so that it has as high a ranking
    as possible on search engines. As search engines
    are increasingly utilizing the recommendations of
    users of social networks such as Facebook Twitter,
     YouTube, LinkedIn, Pinterest, Instagram and Googl
    e to rank pages in the search engine result
    pages.
  • The implication is that when a web page is shared
    or "liked" by a user on a social network, it
    counts as a "vote" for that webpage's quality.
    Thus, search engines can use such votes
    accordingly to properly ranked websites in search
    engine results pages.
  • Primarily, SMO focuses on driving web traffic
    from sources other than search engines, though
    improved search engine ranking is also a benefit
    of successful social media optimization. Further,
    SMO is helpful to target particular geographic
    regions in order to target and reach potential
    customers. This helps in lead generation (finding
    new customers) and contributes to high conversion
    rates (i.e., converting previously uninterested
    individuals into people who are interested in a
    brand or organization). 

27
SMO Management
  • According to technologist Danny Sullivan, the
    term "social 'media optimization" was first used
    and described by marketer Rohit Bhargava on his
    marketing blog in August, 2006. In the same post,
    Bhargava established the five important rules of
    social media optimization. Bhargava believed that
    by following his rules, anyone could influence
    the levels of traffic and engagement on their
    site, increase popularity, and ensure that it
    ranks highly in search engine results.
  • Bhargava's initial five rules were more
    specifically designed to SMO, while the list is
    now much broader and addresses everything that
    can be done across different social media
    platforms. The Social Media Strategy may
    consider
  • Objectives e.g. creating brand awareness and
    using social media for external communications.
  • Listening e.g. monitoring conversations relating
    to customers and business objectives.
  • Audience e.g. finding out who the customers are,
    what they do, who they are influenced by, and
    what they frequently talk about. It is important
    to work out what customers want in exchange for
    their online engagement and attention.
  • Participation and content e.g. establishing a
    presence and community online and engaging with
    users by sharing useful and interesting
    information.
  • Measurement e.g. keeping a record of likes and
    comments on posts, and the number of sales to
    monitor growth and determine which tactics are
    most useful in optimizing social media.

28
SMO Management
  • Group and display social account icons in a
    prominent location Display social account icons
    in the footer. (Consider scaling the size or
    adjusting the style to prevent a totally
    redundant look and feel). For each icon use a
    consistent size and style. A variety of free
    social icon sets are available for download.
    Choose or design icons that are relevant to your
    website theme.
  • SMO Objective Get users to follow you socially,
    click-through to articles, click-through to
    author pages, and share or rate content.
  • Display articles meta data (author name, posted
    date)
  • Display a date proximate to the title. Users are
    drawn to recent or time-significant content, so
    dates can aid click-through rates.
  • Authors have fan bases, so display their name
    (first and last) with a link to their bio page.
    (This allows users to click-through to view other
    articles by the author in case the particular
    topic isnt of interest, but the author is.) If
    space allows, consider including a small
    avatar/photo of the author to help with
    recognition.

29
SMO Management
  • Include articles image thumbnail/Featured Image
  • A quality image thumbnail is more eye-catching
    than text and helps inspire click-throughs. Some
    sites, like The Oatmeal, make unique image
    thumbnails that include the title for each
    article. Incorporating the title in the thumbnail
    is totally optional just provide a relevant
    image that will visually grab attention. (Both
    the title and the image thumbnail should link to
    the article).

30
SMO Management
  • Display articles social proof ( shares,
    comments, votes)
  • Display counts for comments and share buttons as
    small, consistently sized icons. Ideally feature
    the one or two social networks that receive the
    most shares for the website. Dont provide too
    many share buttons as they can clutter the
    display. The focus here is to provide social
    proof that the content is read- or share-worthy
    and then entice users to further investigate the
    buzz. By including the top share buttons, speed
    sharers can still share the article without
    clicking through.

31
SMO Management
  • Provide a sneak peek, not the whole article
  • Size and format article blocks to clearly
    distinguish an article page from the blog home
    page. If you want users to share and re-share
    your content, the links need to point to the
    right destination.
  • Restrict abstract length accordingly to ensure
    that more than one article is clearly visible
    above-the-fold. (Check your web analytics for
    visitor screen resolutions and sizes to determine
    the best height.) Boxed borders or similar
    formatting also help to distinguish featured
    posts from the main article.
  • Provide a click-through call-to-action
  • Direct users to click-through to read the article
    with a literal button or link. Use a simple,
    clear call-to-action such as Read More or
    Continue Reading. Ideally use a color opposite
    the dominant website color to ensure the action
    stands out. (i.e., if the site is dominantly
    blue, a red or orange action color would work
    best).

32
SMO Management
  • Author Bio Pages
  • SMO Objective Get users to socially follow
    authors and click-through to their articles.
  • Provide a descriptive author bio
  • Display the authors bio to help justify them as
    a subject matter expert and introduce them to
    readers. The focus should be on experience,
    education, and awards/recognition relevant to
    blog content. Its acceptable to Include a small
    snippet of non-controversial fun facts (e.g.,
    favorites, hobbies, etc.) to present the author
    as a real human being and engage readers on a
    personal note.
  • Include links to authors social media accounts
  • Display the authors social media accounts and
    usernames to entice users to follow and mention
    the author in blog posts.
  • List links to authors recently published
    articles
  • List published articles by the author below their
    bio. (Follow the Blog/News Page SMO guidelines
    when listing the articles.) Use pagination as
    needed.

33
SMO Management
  • Author Bio Pages
  • SMO Objective Get users to socially follow
    authors and click-through to their articles.
  • Provide a descriptive author bio
  • Display the authors bio to help justify them as
    a subject matter expert and introduce them to
    readers. The focus should be on experience,
    education, and awards/recognition relevant to
    blog content. Its acceptable to Include a small
    snippet of non-controversial fun facts (e.g.,
    favorites, hobbies, etc.) to present the author
    as a real human being and engage readers on a
    personal note.
  • Include links to authors social media accounts
  • Display the authors social media accounts and
    usernames to entice users to follow and mention
    the author in blog posts.
  • List links to authors recently published
    articles
  • List published articles by the author below their
    bio. (Follow the Blog/News Page SMO guidelines
    when listing the articles.) Use pagination as
    needed.

34
SMO Management
  • Article
  • SMO Objective Get users to share, bookmark,
    rate, comment on, and link to the article.
  •  Prepare a well-written, share-optimized title
  • Employ a variety of headline copywriting tips to
    entice readers and ensure the title makes sense
    outside of your websites context. Always begin
    the title tag with the page heading (title
    heading) and optionally append other data like
    site name.
  • For SEO purposes, the title tag should be no
    longer than 70 characters. To optimize
    retweetability, the title heading should be no
    longer than about 98 characters. (i.e. 140-char
    limit    20-char shortened URL    15-char
    username    7-char RT prefix and spaces)
  • Long titles that include data beyond the title
    heading are not ideal for sharing. Single-click
    share buttons like Facebook Like automatically
    pull the whole title tag, so users dont have an
    option to edit and trim excess. Plan ahead for
    this! Exclude categories or site structure
    breadcrumbs from your title tags they add no
    value on shared links.
  • Note SEO and SMO tactics for optimizing title
    tags sometimes conflict. Balance priorities
    accordingly based on your business goals and
    optimal user experience.

35
SMO Management
  • Include an enticing meta description
  • Write a quality description in less than 155
    characters that will entice users to click
    through. Do not repeat the title heading in the
    meta description because the description is
    always displayed immediately below the title.
    (Note Dont obsess over keywords for SEO,
    because meta description is not a ranking factor
    for Googles algorithm. However, bear in mind
    that the rights words highlighted in search
    results can aid usability and click-throughs.)
  • A complete description may occasionally be
    optional for SEO, but its always required for
    SMO. Single-click share buttons automatically
    pull meta data, so having no description means
    youre missing out on providing valuable text
    that would entice click-throughs.
  • Once submitted, these descriptions arent
    editable. Dont leave it up to a stranger to
    write a quality enticing description for you. A
    missing or poorly written description can
    discourage users from sharing your content. Its
    not the readers job to entice users to view your
    content. Do your job and write a good description
    already.

36
  • Copy-paste the links on a web browser

37
  • Now, we will learn about what is Guest Post and
    how its done?

Guest Posting Unit done by Sahil Bajaj
38
  • A guest post is a post done on third party
    website. i.e. for some other website, that is not
    owned and operated by us. A guest post helps in
    ranking our website on Google and brings major
    attraction of the crowd towards our services or
    work.

39
  • How Its Done?
  • Question of how something is done has always a
    lot to answer. Here is how a guest post is done
  • Create Id and set your password. You are good to
    go.
  • Login using the credentials.
  • Now update the necessary information. I.e.
    weather you are posting as a business or a sole
    proprietor or as an individual.

40
  • 4) Start writing your blog but do keep in mind
    the keywords you want to rank your blog for.
  • If for instance you want to rank on the word
    corporate video production company then you must
    include it ample amount of time to rank upon it.
    But avoid mugging it, because Google algorithms
    will easily identify what you are trying to do
    and will block you.
  • 5) Keyword density should be 2 to 4 percent of
    your total blog words.
  • 6) Dont forget to put the links on your blog.
    Links are an important criteria to consider
    because linking our page to the blog directly
    shows the services that we offer.

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  • 7) Put links on the keyword and directly link it
    to the page on your website, that offers the same
    service solution.
  • 8) Here are some of the websites for Guest Post
  • http//www.socialmediatoday.com/how-to-post
  • http//www.socialmediaexaminer.com/writers/
  • https//moz.com/posts/ugc_guidelines
  • https//inc42.com/contact/
  • https//yourstory.com/guest-column/

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  • http//www.copyblogger.com/copyblogger-guest-post/
  • https//blog.kissmetrics.com/guest-blogging-for-ki
    ssmetrics/
  • https//docs.google.com/forms/d/1dh09BIRPg548U-jxg
    -VwgYCPYmyufwTQg43a36tIf6k/viewform
  • http//smallbiztrends.com/about/article-submission
    -guidelines
  • http//www.liveblogspot.com/write-for-us/

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  • Guidelines
  • If you are interested in posting content to this
    community, you'll need to
  •  Apply to be a contributor.
  • These are some of the basic guidelines you need
    to know before posting on social media today.

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INC42
  • Types Of Guest Posts they Accept
  • An article which has insights about a particular
    domain/industry in the startup ecosystem.
  • The article can be in the form of advice for
    entrepreneurs, investors or innovators.
  • They also accept listicles, but they should not
    be promotional for a specific brand/company or
    promoting the authors brand/company in any form.
  • Learning from a personal entrepreneurial journey,
    investors with a value add a factor for founders
    and investors respectively.
  • Articles about a specific sector update/forecast
    example change in policy, the introduction of
    the new tax regime, any impending
    merger/acquisition or controversial issues that
    require a conversation.

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INC42 contd..
  • Guest Post Submission Guidelines
  • Ensure that the article is not in the form of a
    press release or meant for mass consumption or
    promotions. An article shouldnt be promoting any
    particular brand or the brands associated with
    the author directly or indirectly.
  • Articles must be shared in .docx format only.
  • Make sure the content is original, wherever
    necessary, please add proper references and link
    backs. The article should be more than 500 words.
  • The article should not contain more than 2 link
    backs (One should be in Author Bio)
  • A relevant Image (1000700) should also be shared
    with the docs. file.
  • Please use pointers and subheads wherever
    applicable.
  • Content should be backed by data wherever
    necessary.
  • Should not be plagiarized, in case we find the
    content is plagiarized, we will block the author
    immediately and will not be covering anything
    related to the author, the brand or company in
    future..

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  • COPY BLOGGER
  • GUIDELINES
  • Well there are no certain guidelines that you
    need to follow, to post on guest blogger.
  • However you can consider some advice while
    posting
  • copy blogger is useful
  • First rule of Copy blogger is to make yourself
    useful.
  • Is there something about content marketing thats
    difficult for most people but comes fairly easily
    to you? Alternately, is there something youve
    spent a ton of time mastering? Those are both
    great topic areas for a Copyblogger post.

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Guidelines contd..
  • Copy blogger readers want content they can act
    on. They want posts that help them improve their
    marketing and copywriting today. Explore some
    facet of copywriting and content marketing that
    you feel strongly about and that you can express
    clearly.
  • Copy blogger content needs to provide a
    significant benefit to our readers. Not a fake
    benefit, a real benefit. Copy blogger content
    solves the blogging and marketing problems our
    readers care about.

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KISSMETRICS BLOG
  • Quality Guidelines
  • They are looking for posts that teach and give
    value to readers. They would like to avoid posts
    on topics that have been covered many times over
    and are not looking for rehashed posts from other
    blogs. Here is the ultimate guideline
  • A Kissmetrics post should make readers want to
    stop what they are doing, print out the article
    and spend the day applying what they have learned
    to their website or business. To put it
    succinctly Your post should be inspiring!

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Guidelines contd..
  • Topics they Cover
  • Listen up! This section is quite important.
  • A lot of people will make assumptions as to what
    would make a good guest post for our blog.
    However, they are quite specific as to what
    content to publish. Here is a list of topics they
    cover (the links below go to good example posts)
  • Web Analytics
  • Conversion and Landing Page Optimization
  • A/B Testing
  • Case Studies / Unique Finding that involve
    Kissmetrics products
  • If you think you have a great topic that will
    benefit the Kissmetrics audience and it doesnt
    fall into one of the above categories, feel free
    to send it anyway.

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HUFFINGTON POST
  • Want to pitch a blog for Huffington Post
  • Decide if you really want to post because the
    site has received some serious criticism over the
    last couple of years, due to their lack of fact
    checking, their bias, and the fact that they
    dont pay their writers.
  • If yes, consider the following
  • So, first of all, the link. Is the link going to
    help you? Chances are, yes, it will. Its pretty
    rare that a link from a huge site like HuffPo
    doesnt help the destination site. Its pretty
    much inevitable that youll get at least a little
    bit of SEO value out of the link.
  • So what about the traffic? Well, that depends a
    lot on the context of the link. Studies have
    shown that link clicks in blog posts,
    particularly guest posts, arent necessarily all
    that high. However, at he same time, you have
    millions of people visiting HuffPo, which means
    hundreds of thousands of people reading you post.

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Contd...
  • As for the name recognition, well, that just
    means you need to go all or nothing with
    Huffington. One post alone isnt going to do it,
    no matter how high quality it is. You need to
    publish enough that the volume makes your name
    and face recognizable as an author for the Huff.

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Guidelines for huffington post
  • One of the most important aspects of guest
    blogging is creating content meant to live on
    that site. 
  • Theyre a high tier site, and theyre willing to
    publish a wide range of content with disparate
    voices, so you dont need to worry too much about
    matching their tone. What you do need to do is
    pick a vertical that matches your blog topic in
    general. If you write about political events, you
    want to be in their political channel. If you
    write about making a living online, you could be
    in entrepreneurship, you could be in marketing,
    or you could be in lifestyle.

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  • SMALL BUSINESS TRENDS
  • Basics for submitting blogs
  • Topics  Below are some topics that have gotten
    excellent results in the past
  • business lessons
  • how-to articles
  • Tips on running a business
  • solving practical problems small business owners
    face
  • trends on a given topic or industry
  • in-depth is better than broad and general

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Contd..
  • Article Length 
  • They accept articles with a minimum of 400 words,
    up to 2,000 words. (For comparison, the Article
    Contribution Guidelines page you are reading
    right now is over 1200 words.)
  • Long articles will be accepted, but need to be
    detailed to justify the length.
  • Paragraph Sentence Length
  • Keep paragraphs to 3 sentences or fewer. Shorter
    paragraphs are easier to read on a computer
    screen.
  • Keep sentences short.
  • Bullet points make articles easy to scan.
  • Consider bolded subheadings for long articles.
    They break up large expanses of text.

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  • LIVE BLOGSPOT
  • GUIDELINES FOR LIVEBLOGSPOT WRITERS
  • The ideal length of content they are really
    interested in is 1000 words. However, a minimum
    of 600 words will also be accepted if the content
    is real good.
  • Make sure your document name is the title of the
    piece. Do not title your file as
    submission.docx.
  • Guest Post should be 3 headings.
  • Only these file types are accepted .doc, .docs,
    .pdf
  • All images must be in JPG or PNG format.
  • Ensure that the submitted post is original
    (should not be published elsewhere), unique, and
    most importantly plagiarism-free, since they will
    find out the loopholes if any, and hence you may
    not hear from them again.

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Contd...
  • It should, in no way contain obscene, or adult or
    mature content, that may hurt the reader in any
    possible way.
  • They reserve every right to edit the formatting
    and wording of your article if necessary.
  • Maximum of ONE Outbound Link will be allowed in
    the post including the body or authors bio. If
    you convinced them to place a second link, that
    is fully relevant, they will agree.
  • Lastly, Dont send spam and robotic pitches for
    your guest posts, be genuine and give the best of
    your writing. They have a really good audience
    here, and dont want to disappoint them one bit!

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  • https//www.shoutmeloud.com/list-of-50-best-blogs-
    that-accept-guest-posts.html
  • The following link displays the guest post
    websites and the links to post on them.

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  • Copy-paste the links on a web browser
    https//youtu.be/OGieiNe6RL4
  • https//youtu.be/qozPhALuQQw

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