Types of Marketing Strategies in Indian Pharmaceutical Sector - Irene Pharma

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Irene Pharma

• Irene Pharma is one of the best PCD Pharma
  Companies in Gujarat, India engaged in producing
  pharmaceutical, nutraceutical and ayurvedic
  formulations which comprises tablets, capsules,
  ointments, and powder.
• Having assistance from experienced and
  professional Pharmaceutical experts, Irene Pharma
  holds on to quality production and sustained
  client satisfaction.
• To maintain our status in PCD Pharma sector, we
  are manufacturing superior products to treat the
  patients.

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irenepharma09_at_gmail.com
91 942 977 4410
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Types of Marketing Strategies in Indian
Pharmaceutical Sector

• When you launch a PCD pharma company and want to
  attain great heights, it is critically important
  that you follow the right marketing strategy.
• Since the market is dynamic and a lot of
  competition is there, you should tap the right
  customers at the appropriate juncture.
• However, here you must understand one difference
  between the pharma sector and others.
• Here, you do not tap the end consumer directly.
• You are supposed to go by the supply chain route,
  or your representatives should get in touch with
  the doctors who will endorse your medicines.
• In the background of this, lets understand what
  the different marketing strategies are.

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Brand Marketing

• When specialist doctors endorse your product, the
  credibility is the maximum.
• A renowned doctor can make or break the brand
  image.
• Hence, pharma companies use this method
  extensively.
• Cost is high as you need to spend considerably on
  brand promotion, incentives, and rewards.
• Moreover, you need a fleet of medical
  representatives who will approach doctors.

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PCD Pharma Franchise

• Many companies build the marketing program around
  the pharma franchise model.
• It has been found quite effective in the past.
• The cost of franchise model depends on several
  factors such production cost, distribution,
  building franchise network and product promotion.
• Experts say that the franchise model is more
  successful when the products are not specialized.

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Over the counter or OTC Marketing

• This marketing strategy isnt suitable for all
  pharma companies.
• Cosmetic products, general purpose items are the
  best for this. 
• Product promotion, branding and advertising, and
  distribution strategy are the key elements. 
• Many companies are following pharma franchise
  model today because it is considered a
  cost-effective model.

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Generic Marketing

• Here, retailers and stockiest are the prime
  clients.
• The model doesnt take doctors and patients into
  consideration for product marketing. Since this
  model handles products in bulk, the cost of
  marketing is low.
• Return on investment is high.
• As the parameters in the external environment
  change, there is an impact on the business.
• Change in the government, economic change, and
  change in the competitive scenario are a few
  examples.

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• When such changes happen, you need to alter
  marketing strategy.
• Thus, it is not a static, but a dynamic scenario.
• At times, you need to change the strategy
  slightly.
• At times, you may have to change it completely.
• It all depends on how the market moves.
• Leaders must consider the situation and act
  accordingly.
• Then only the company can show sustained growth.

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THANKS!

• Do you have any questions?
• irenepharma09_at_gmail.com
• 91 942 977 4410
• https//irenepharma.com/

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