How PCD Pharma Franchises are Changing the Indian Pharmaceutical Industry?

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How PCD Pharma Franchises are Changing the Indian
Pharmaceutical Industry?
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PHARMA FRANCHISE A NEW WAY TO RISE IN THE
PHARMACEUTICAL INDUSTRY
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PHARMA FRANCHISE A NEW WAY TO RISE IN THE
PHARMACEUTICAL INDUSTRY Propaganda cum
distributorship or PCD in short, has been a
buzzword in the pharmaceutical segment
in India for quite some time. In the past few
years, India has seen a tremendous growth in
every sector the pharmaceutical sector is also
not an exception. At the same time, the cost
pressure has been driving entrepreneurs up to the
wall. In such situation, PCD or pharma
franchise emerges as the ideal business
module. The rights for marketing and
distribution are given to a business group or a
distributor or a professional by the
pharmaceutical manufacturer in the PCD model.
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Thus, the franchise owner is responsible for
marketing and selling the products. PCD MODEL IS
FACILITATED BY THE PHARMA COMPANY Once the PCD
agreement is signed, the pharmaceutical company
provides a variety of marketing and promotional
inputs. It makes the things simple for the
franchise owner. Visual aids, product cards,
brochures and details, working bags, reminder
cards, catch covers and a variety of other stuff
is provided in ample quantity. Visiting cards,
diaries and writing pads marked with the company
name and logo are provided to increase the
visibility of the product and brand.
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WHO CAN REAP BIG BUSINESS BENEFITS FROM THIS
MODEL? Anybody who has the in-depth experience
of pharmaceutical market is the right candidate
for PCD model. Typically, a medical
representative who is working in the field for a
few decades and has established an excellent
network of doctors can step into entrepreneurship
through PCD. He can leverage the network for
generating revenues. Choosing the right company
is the only critical aspect of the whole
business. Approach a sound company and negotiate
the monopoly rights.
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• Once the formalities are over, the sole
  distributorship is granted by the company. It is
  up to the PCD owner how enthusiastically he works
  and grabs the profits.
• HOW TO CHOOSE THE RIGHT COMPANY?
• Yes, it is a critical factor indeed. Before you
  sign off the PCD agreement, look into these vital
  aspects first
• Check the existing market presence of the
  company.
• What is the quality of the promotional material?
  Is there enough variety?
• Is the company carries accreditation?
• Is the quality of the product(s) satisfactory?
• Is the product availability up to the mark?
• Is the company known for good customer care?

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If you are satisfied with all these aspects, then
there is no issue in entering the business of
pharmaceuticals through the PCD route. IS IT A
PROFITABLE PROPOSITION? Well, signing a PCD
pharma franchise could be a grand proposition
from the profitability perspective. Since it is
like owning a personal business, the more efforts
one puts in, the more benefits achieved. Dependin
g on the capability, capacity and network one
can earn huge money. If the average turnover is
100,000 in a month, then the profits can be 35000
or so. These are ballpark figures. Actual figures
may vary depending on external parameters. By
using the modern technology, pharmaceutical
companies provide innovative PCD opportunities
today. PCD brings a total transformation in
the pharma business in India.
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Also You can Contact Us for Start Pharma
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