Digital strategies: 7 ways to transfer into the pharmaceutical industry - PowerPoint PPT Presentation

About This Presentation
Title:

Digital strategies: 7 ways to transfer into the pharmaceutical industry

Description:

Its mark on healthcare has been multi-dimensional. Let’s look at just some of these and the advent of pharma digital marketing firms has irrevocably changed our healthcare design. – PowerPoint PPT presentation

Number of Views:6

less

Transcript and Presenter's Notes

Title: Digital strategies: 7 ways to transfer into the pharmaceutical industry


1
7 Ways Pharma Digital Marketing Companies are
Changing Healthcare
2
  • The Indian pharma industry has gone digital with
    a vengeance. Even traditional organisations are
    either going digital on their own or relying on
    pharma digital marketing companies. This is in
    keeping with the global trends where the bulk of
    marketing is now digital. Not only has its
    brought in efficiency, it has also changed the
    pharma sector in a very fundamental way.
  • This era is already ruled by apps and social
    media. The emerging healthcare software and IoT
    has made digital pharma increasingly
    personalised and specialised. Its effect on
    healthcare has been multi-dimensional. Lets look
    at just some of these.

3
  • 1. Service Driven
  • Studies show that patients today not just want
    better services, they expect it. Healthcare is no
    longer just about coming up with right diagnosis
    and prescribing the medicines. As the need for a
    more holistic health is realised, people are now
    looking for healthcare that is more rounded in
    its approach.
  • Digital pharma marketing is filling up this space
    by providing the kind of services that a
    traditional pharma service simply cannot provide.
    With digitised marketing we can engage directly
    with the end users with innovative service that
    range from lifestyle coaching to caretaker
    support. Digital tools provide us with the means
    to have a one-on-one engagement that allowed us
    to create a tailored approach to healthcare.
  • 2. Better Communication
  • Patient engagement is one of the largest
    drawbacks in the traditional mode. But as we move
    towards a more patient-centric approach, the need
    for better communication between healthcare
    providers, end users and pharma companies.
    Digital pharma companies are using innovative
    ways to achieve this objective.
  • Better communication is a win-win situation for
    all. Healthcare providers are assured of a more
    engaged and involved patients, while the users
    themselves can manage functions like
    appointments, treatment selection and follow-ups
    more diligently.

4
  • 3. Widening The Scope
  • In India where public distribution of essential
    goods and services is still inefficient, digital
    pharma companies can provide the right solution.
    A number of companies have a wide distribution
    network, better than brick and mortar companies.
    They cater to remote area, such as smaller towns.
    Unlike traditional pharma companies that only
    operate on the basis of the size of the market,
    digital companies deliver through third-party
    delivery systems. This is a patient-oriented
    system, unlike the market-oriented system of
    traditional companies.
  • 4. Giving Scope To Alternative Medicine
  • India has been a leading source as well as market
    in alternative medicine. Ayurvedic products, gels
    and syrups have a wide acceptability.
    Unfortunately, these products are usually
    produced by small companies that are not as
    capable of a nation-wide distraction network. PCD
    pharma Gujarat company provides the perfect
    solution by catering to these hard to get
    medicines for a wider market.

5
  • 5. Creating Better Public Healthcare
  • Public healthcare is matter of partnership
    between the government and the private players.
    To be truly effective private players must be
    involved in the administration of public
    healthcare. Digital pharma companies can play a
    role here by educating people and ensuring a
    better distraction of medicines.
  • But even more significant than that is the data
    gathering by the digital pharma companies. This
    is data on the health of a public. Outbreak or
    rise of certain diseases and health conditions
    can be traced and public health policies can be
    decided on the basis of that.
  • 6. Personalised Care
  • With wearable technology, digital pharma
    marketing companies have entered a new stage.
    Sensor technology can detect a whole host of
    information on the wearer, including blood
    pressure, pulse, blood sugar and even sleep
    levels. It has made healthcare completely
    personal. Marketing companies are using the data
    in innovative ways creating personal health
    plane, connecting with diagnosticians and so on.

6
  • 7. Creating Patient Forums
  • Marketing can take many routes and one of them is
    to give voice to the consumer and actively engage
    with them. This gave rise to consumer forums and
    a place where people could voice their opinions,
    find support and even seek diagnosis. This has
    ultimately led to a more patient-centric approach
    with healthcare providers and institutions have
    learnt to engage with the wider public.

7
Conclusion
  • The advent of pharma digital marketing companies
    has irrevocably changed our healthcare system. It
    has created a patient-centric approach which is
    more engaging, affordable, widespread and
    personalised.

8
(No Transcript)
Write a Comment
User Comments (0)
About PowerShow.com