Digital strategies: 7 ways to transfer into the pharmaceutical industry

1
7 Ways Pharma Digital Marketing Companies are
Changing Healthcare
2

• The Indian pharma industry has gone digital with
  a vengeance. Even traditional organisations are
  either going digital on their own or relying on
  pharma digital marketing companies. This is in
  keeping with the global trends where the bulk of
  marketing is now digital. Not only has its
  brought in efficiency, it has also changed the
  pharma sector in a very fundamental way.
• This era is already ruled by apps and social
  media. The emerging healthcare software and IoT
  has made digital pharma increasingly
  personalised and specialised. Its effect on
  healthcare has been multi-dimensional. Lets look
  at just some of these.

3

• 1. Service Driven
• Studies show that patients today not just want
  better services, they expect it. Healthcare is no
  longer just about coming up with right diagnosis
  and prescribing the medicines. As the need for a
  more holistic health is realised, people are now
  looking for healthcare that is more rounded in
  its approach.
• Digital pharma marketing is filling up this space
  by providing the kind of services that a
  traditional pharma service simply cannot provide.
  With digitised marketing we can engage directly
  with the end users with innovative service that
  range from lifestyle coaching to caretaker
  support. Digital tools provide us with the means
  to have a one-on-one engagement that allowed us
  to create a tailored approach to healthcare.
• 2. Better Communication
• Patient engagement is one of the largest
  drawbacks in the traditional mode. But as we move
  towards a more patient-centric approach, the need
  for better communication between healthcare
  providers, end users and pharma companies.
  Digital pharma companies are using innovative
  ways to achieve this objective.
• Better communication is a win-win situation for
  all. Healthcare providers are assured of a more
  engaged and involved patients, while the users
  themselves can manage functions like
  appointments, treatment selection and follow-ups
  more diligently.

4

• 3. Widening The Scope
• In India where public distribution of essential
  goods and services is still inefficient, digital
  pharma companies can provide the right solution.
  A number of companies have a wide distribution
  network, better than brick and mortar companies.
  They cater to remote area, such as smaller towns.
  Unlike traditional pharma companies that only
  operate on the basis of the size of the market,
  digital companies deliver through third-party
  delivery systems. This is a patient-oriented
  system, unlike the market-oriented system of
  traditional companies.
• 4. Giving Scope To Alternative Medicine
• India has been a leading source as well as market
  in alternative medicine. Ayurvedic products, gels
  and syrups have a wide acceptability.
  Unfortunately, these products are usually
  produced by small companies that are not as
  capable of a nation-wide distraction network. PCD
  pharma Gujarat company provides the perfect
  solution by catering to these hard to get
  medicines for a wider market.

5

• 5. Creating Better Public Healthcare
• Public healthcare is matter of partnership
  between the government and the private players.
  To be truly effective private players must be
  involved in the administration of public
  healthcare. Digital pharma companies can play a
  role here by educating people and ensuring a
  better distraction of medicines.
• But even more significant than that is the data
  gathering by the digital pharma companies. This
  is data on the health of a public. Outbreak or
  rise of certain diseases and health conditions
  can be traced and public health policies can be
  decided on the basis of that.
• 6. Personalised Care
• With wearable technology, digital pharma
  marketing companies have entered a new stage.
  Sensor technology can detect a whole host of
  information on the wearer, including blood
  pressure, pulse, blood sugar and even sleep
  levels. It has made healthcare completely
  personal. Marketing companies are using the data
  in innovative ways creating personal health
  plane, connecting with diagnosticians and so on.
  

6

• 7. Creating Patient Forums
• Marketing can take many routes and one of them is
  to give voice to the consumer and actively engage
  with them. This gave rise to consumer forums and
  a place where people could voice their opinions,
  find support and even seek diagnosis. This has
  ultimately led to a more patient-centric approach
  with healthcare providers and institutions have
  learnt to engage with the wider public.

7
Conclusion

• The advent of pharma digital marketing companies
  has irrevocably changed our healthcare system. It
  has created a patient-centric approach which is
  more engaging, affordable, widespread and
  personalised.

8
(No Transcript)