How Many Types of Marketing Strategies in Pharma Sector? - Ambit Bio Medix

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How Many Types of Marketing Strategies in Pharma
Sector?
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Types of Marketing Strategies
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MARKETING STRATEGIES OF PHARMACEUTICAL INDUSTRIES

• When you launch a pharmaceutical unit, it should
  be clear that the rules of the game are different
  here.
• You cant follow the concepts of conventional
  marketing. Like other businesses, you dont
  approach to the end customer.
• The product marketing must be done to the doctors
  who will prescribe your products. Also, you need
  to have a close interaction with the distribution
  channel.
• Whether you are a generic company or branded one,
  or a PCD the rules are the same.
• The blog talks about several marketing strategies
  prevailing in the pharmaceutical market.

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GENERIC MARKETING

• In this, your primary customers are retail
  counters or stockiest. Here, you get bulk
  business. The margin is minimal, but you get the
  benefit of volumes.
• In this case, not much emphasis is given to
  market the products to patients or doctors. The
  channel partners are the people who convince
  about the products to the end customers.

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BRANDED MARKETING

• Here, you need to tap the doctors who endorse
  your products by prescribing to the patients. In
  this marketing strategy, patients and channel
  partners are not focused much.
• The chemists play a pivotal role because they
  have the power of substituting your product with
  the similar product by your competitor.
• Generally, branded products are high-value
  products because they least bother about the end
  customer.
• When the doctors prescribe medicine and chemist
  doesnt substitute it, the sale is guaranteed.
• However, certain regulations have been imposed by
  the government to control the disproportionately
  unaffordable prices of branded products.

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FRANCHISE MARKETING OR PCD PHARMA

• In the Franchise or PCD pharma marketing,
  distributors and franchise are the targeted
  audience.
• The whole marketing strategy is built around
  these entities.
• Since the price of the products largely depends
  on the product cost and channel margin, a highly
  marketed product is sold at soaring rates.

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OTC MARKETING

• If you manufacture medicine that doesnt need the
  prescription of a doctor and it is readily
  available over the counter, then the marketing
  strategy is entirely different.
• Companies promote these products through
  advertising and market promotion. The products
  should have the mass appeal, and they should get
  clicked immediately.
• However, OTC products are normally low-priced
  products. Hence, the economy of scale plays a key
  role here as well.
• OTC marketing relies on the distribution channel
  and the chemists who convince the customer about
  it.

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• Based on the nature of your product, choose the
  best-fit marketing strategy. It will take the
  popularity of the products at soaring heights.
• If you are looking for Pharma Franchise Compnay
  in India then Ambit Bio Medix is is a leading and
  one of the best PCD Pharma Franchise Company in
  India offers pharma franchise at best price with
  outstanding marketing support.
• Also Read
• How to Start Pharma Franchise Business in India? 

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CONTACT US

• Mob No- 9825965521
• E-Mail- ambitbiomedix_at_gmail.com
• Address- Ambit House,Tajpur Road, Changodar,
  Ahmedabad 382213 Gujarat- INDIA. India Gujarat

Website www.ambitbiomedix.com