Pharmaceuticals Company: Best Use of the strategy to reach the maximum doctor - PowerPoint PPT Presentation

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Pharmaceuticals Company: Best Use of the strategy to reach the maximum doctor

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Doctors always remember the brand that has shown great results with his patients. Traditionally, free samples are shared among physicians by pharma companies, but the industry finds this method useless for marketing. – PowerPoint PPT presentation

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Date added: 20 July 2020
Slides: 8
Provided by: fitwelpharma
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Title: Pharmaceuticals Company: Best Use of the strategy to reach the maximum doctor


1
How Pharma PCD Company Can Reach More Doctors?
2
  • With the help of new marketing techniques,
    pharmaceutical companies are making best use of
    the strategy to reach maximum doctors.
  • Recent changes have been introduced in the
    pharmaceutical sector, where pharma pcd company
    or companies market their products to physicians.
    Traditionally, free samples are distributed among
    physicians by pharma companies but the industry
    finds this method useless for marketing. It is
    just a waste of money to invest in billion of
    annually distributing free drug samples.

3
  • Drug samples push physicians to prescribe new,
    costly medications even when they can prescribe
    inexpensive brand drugs. Once they prescribe the
    medicine to the patient, the person continues to
    pay for the new, costly drug. Other than this,
    there were gifts such as meals, books, travel
    expenses, and speaking fees that were used as
    traditional marketing tools. Governments in
    states have banned all type of gifts to
    physicians.
  • Pharma company often develops working
    relationships with thought leaders who influence
    other doctors through their professional status.

4
Latest Tactics Overtaking Traditional Ways
  • Physicians have been among people who were early
    adopters of mobile technology. It was started
    with pagers and beepers and then PDAs,
    smartphones, tablets, computer and other handheld
    gadgets that helped doctors in making patient
    records.
  • New electronic devices, apps, smartphone and ipad
    seem a ripe niche for pharmaceutical companies.
    Other social networks including Facebook,
    Twitter, LinkedIn and hundreds of smaller niche
    sites let physicians to organize online events
    for collaboration.

5
  • Even the latest patient portal technology is
    gaining limelight in pharma sector. The
    technology helps doctors and patients both to
    form a connection online and eradicates the need
    of frequent visits. The portal assists doctors to
    prescribe their patients online and this saves
    time of both the doctor and patient. These
    portals have developed the largest network of
    online and mobile healthcare professional
    relationships. These portals serve the pharma
    clients through mobile development and online
    clinical resources for healthcare professionals.
  • Traditional methods are fading and more doctors
    and patients are going towards technology. They
    are using special tools to market their efforts
    and bring more medical aid to the patients. Staff
    is more engaged with physicians online, all
    because of the technology.

6
  • These medical communicators could provide
    value-added services that assist physicians to
    gather information and maintain journals and
    patient data at one place.
  • For more details on marketing strategy followed
    by every pharma pcd company, you can search such
    related articles online. To share your feedback
    or to ask anything, you can make comments below.

7
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