Is Social Media Marketing taking over Email Marketing in 2021?

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Is Social Media Marketing taking over Email
Marketing in 2021? About Us
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Most of us spend a lot of time on social media
every day. It has become a source of procuring
information and news, from all over the world.
This is one of the reasons why companies are
starting to use social media as a marketing
strategy. It has helped businesses to create a
presence in front of their target audience,
without spending any extra
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costs for promotions. Social media has taken the
marketing world over, like a storm and maybe it
has also demolished the need of using Email
Marketing in 2021. Lets start with some basics.
Shall we? What is Social Media
Marketing? Social Media Marketing means using
social media channels to engage with your
audience, build a brand name, generate revenue,
or creating awareness about the products and
services that you have to offer. This is done by
sharing creative content that attracts your
customers and forces them to buy your
products. Some of these platforms are more
popular than others and some of them might not
even be able in your country. Channels like
Facebook, Linked In, Instagram, etc. are commonly
used around the globe on a daily basis. But,
there are platforms like Zing, QZone and WeChat
that are only limited to being used in some
countries around the world. Businesses can
utilize them while targeting the locals of a
particular country. Whereas, Email marketing
involves sending bulk emails to multiples clients
in a go. This is also a way to interact with
your customers and keep them updated regarding
your latest products and services. To know more
about email marketing, read our blog
here! Social Media Marketing Strategies
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• Social Media Marketing involves a lot of planning
  and assessment to make a project successful. You
  need to understand what will be the best way to
  utilize these channels, according to your goals,
  products and services. Here are 5 social media
  strategies that can help you along the way
• Set a Goal- Determine a goal prior to setting up
  the accounts. This will help you understand what
  you are expecting from the channels. Are you
  using it to create awareness or generate leads?
  Start with selecting simple goals and improvise
  as you walk along the path.
• Identify your Audience- Social media is a mass
  communication channel that can
• help you promote your products in various
  locations, at the same time. Understand and
  segregate your target audience from the
  mainstream locations that you want to target.
  This can be done by analyzing the age, sex,
  location and the need of the products. Always
  remember, a product that might be useful for you
  might not be required by another individual.
• Creative Content- Social media uses content as a
  medium to share information. If you arent using
  quality and unique content, then there is a
  possibility that your channels might not get the
  engagement you are expecting. Creative content in
  social media marketing acts like honey to a bee,
  this means it is way to attract customers and
  make them stay for more of your products.
• Increase Engagement- Interacting with your
  consumers regularly is also a necessary step of
  social media marketing. This will help your
  business in being recognized and showcases that
  you are always ready and available to resolve any

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• customer queries. Engaging with your customers
  also helps you creating brand awareness, by
  constantly making your channels appear in front
  of the customers.
• Observe Competition- Conduct a competitors
  analysis to understand the focus and
• strategies of your competitors. Find out their
  weakness and strength, improve your strategy by
  learning from their mistakes. There are different
  tools in the market that can be used to keep an
  eye on all your competitors at the same time.
• Email Marketing ROI vs Social Media ROI

One important factor that identifies the
effectiveness of any platform is the overall
return on investment (ROI). It is necessary for
any business owner to receive returns on any
investment that was made. Now the question is,
which one generates more returns Email marketing
or social media marketing? Hypothetically
generated data suggests that email marketing has
a higher rate of return compared to social media
marketing. This suggests that email marketing has
a 4x higher rate and has helped businesses
generate revenue just by sending email chains to
customers. Whereas, when it comes to social media
marketing it becomes hard to determine what
works for you on the basis of your competitors
strategy. It becomes under the hit trial
method, especially because something that might
work for your competition, might not work for
your brand as well. Determine the difference
between email marketing and social media
marketing before you start planning and
implementing strategies.
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We agree that social media marketing is a great
way to engage and attract people, but so is
email marketing. Both methods can help you in
generating revenue and drawing more traffic to
your website. Choose what suites you the best and
keep improving along the way! MindCypress will
help you with the training. Contact us
today! Resource https//blog.mindcypress.com/p/i
s-social-media-marketing-taking-over-
email-marketing-in-2021