What Are Keywords and Why Are They Important to SEO

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What Are Keywords and Why Are They Important to
SEO?
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• If you have read anything about search engine
  optimization (SEO), you may have come across
  discussions on keywords and why its necessary to
  conduct adequate keyword research. Keywords are
  what users search for on search engines like
  Google or Bing. It allows them to find sources of
  relevant information, which through effective SEO
  could very well be your website. Well, this
  article will answer any burning questions you may
  have on what are keywords? It will also explain
  why they are important to SEO.

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What Are Keywords?
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Keywords in SEO are either a word or a phrase
that is used to ensure that your website content
is present in search engine results pages
(SERPs), allowing your website to increase
organic traffic. Users search for certain
keywords when they search for something.
Therefore, if your website content has those
keywords present, your content will be present on
the SERP. However, you will have to follow
effective SEO practices to ensure your content is
ranked higher on the SERP. In a nutshell,
keywords act as a conduit that connects your
target audience to your website.
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1. Two Types of Keywords in Terms of
Length There are two types of keywords in terms
of length head keywords and long-tail keywords.
Both of them serve SEO in different ways, so you
must use them strategically to best help your
website. Head keywords are shorter and more
general, covering a broader and more well-known
concept. These keywords have a much higher search
volume and multiple search intents. So, they are
best for top-level pages. Long-tail keywords, on
the other hand, tend to be phrases and are much
more specific as a result. Therefore, these
keywords have low search volume but a higher
chance of converting traffic. This is because
people searching for long-tail keywords are more
likely to know what they want than user tying in
head keywords. Lower-level pages should consider
using long-tail keywords. Be sure to couple
adequate keyword usage with other vital SEO
practices, such as optimizing content.
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2. Why Keywords Are Important for SEO If youre
stilling unsure why keywords are important for
SEO, allow us to explain. They act as a linchpin
between what people search for and your content
that addresses what they need. They are
important for SEO because they allow your content
to rank higher on SERPs. Most people tend not to
view the results on SERPs beyond the first page,
so a high ranking is crucial. With a better
ranking, users are more likely to click on your
link, which, in turn, will increase organic
traffic to your website. The primary keyword
you use for your content will define that page of
your website, and people can view that. Inserting
keywords is necessary if you want to rank high.
However, be sure to use them wisely and avoid
overstuffing them in your website content. That
can tank your SEO ranking. For more help and
information on SEO and website optimization,
reach out to Marketing Tiki today!
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THANK YOU
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