Common eCommerce SEO mistakes you need to rectify - PowerPoint PPT Presentation

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Common eCommerce SEO mistakes you need to rectify

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If you are brand on your way to enter the realm of SEO marketing, read this article first to know top e-commerce SEO mistakes that you want to surely avoid. – PowerPoint PPT presentation

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Title: Common eCommerce SEO mistakes you need to rectify


1
Common eCommerce SEO Mistakes You Need To Rectify
2
SEO generates traffic and traffic results to sales
  • SEO is the most effective tool for e-commerce
    customer acquisition and retention.
  • No one can deny the importance of search engine
    optimization for eCommerce business.
  • Very little is more important to an e-commerce
    site than its SEO score.
  • As a long-term ultimate eCommerce marketing
    strategies SEO can help drive organic traffic and
    steadily boost your sites ranking in the SERPs

3
Search Engines Yields!
  • 34 traffic for eCommerce stores -
  • Search engine optimization turns into the most
    significant strategy on the off chance that you
    need your online store to attract the greatest
    rush.

4
  • SEO is a very important digital marketing
    technique for eCommerce businesses.

5
  • Single eCommerce SEO mistake can prove to be
    expensive for your business.
  • Avoid these common eCommerce SEO mistakes and
    follow the guidelines to fix them.

6
LETS DISCUSS COMMON
ECOMMERCE SEO MISTAKES
  • Ineffective Product Descriptions
  • Keyword-Stuffing in the Content
  • Missing Product Reviews
  • Slow Loading Speed
  • Lacking Security Encryption
  • Images Not Optimized
  • Focusing on Ranking More Than User-Friendliness
  • Event Tracking Not Done
  • Dearth of Description on Product Page

7
Ineffective Product Descriptions
  • If the product descriptions on your eCommerce
    website are missing, duplicate or not providing
    enough details, then you are really harming your
    online business.
  • Make sure your eCommerce Website has good product
    descriptions which give customers appropriate
    information about the product they are searching
    for.
  • The descriptions of your products should be
    detailed enough to understand and help your
    customers to take buying decision.
  • Without quality product descriptions your website
    not be able to top the search engine rankings.

1
8
Solution
1
  • TO AVOID THIS MISTAKE,
  • It is encouraged to never copy paste description,
    as this will make copy content. What's more,
    since Google has as of late refreshed its
    algorithms, eCommerce stores with copy substance
    will be punished. It is vital that you make your
    very own quality and one of a kind data to stay
    away from any such issues that prevent your
    site's image.

9
Missing Product Reviews
  • Product reviews are an easy way to inject some
    good content in your website and product pages.
  • Client produced content has picked up lot of
    importance significance nowadays. As a feature of
    the Product page, you can incorporate Product
    Review area too. You can without much of a
    stretch neglect this element as this content is
    user generated.
  • Different examinations demonstrate that about 70
    of clients are referring to item surveys before
    getting them. Even more explanation behind you to
    focus on this element.

2
10
Solution
2
  • TO AVOID THIS MISTAKE,
  • It is encouraged to coordinate an
    product/customer reviews highlight on the
    entirety of your item pages. Product reviews help
    your clients and improve your credibility.

11
Keyword Stuffing Content
  • While incorporating keywords in your product
    descriptions may feel like a smart thought and
    can build SEO, on the off chance that you utilize
    the wrong keywords or stuff of your item pages
    with such a large number of keyword.
  • There is a ton of contrast in presenting the
    content which helps the visitors and the content
    which is stuffed with keywords pointlessly.
  • The content on your site should sound good to the
    guests. Your visitors should discover your site
    content interesting to read.

3
12
Solution
3
  • TO AVOID THIS MISTAKE,
  • It is advised to create effective SEO keywords
    and avoid using too many keywords on your product
    pages. You can consider using Google Analytics to
    uncover the keywords your target audience is
    searching for or perhaps even use Google AdWords
    to create keywords and test their effectiveness.

13
Slow Loading Speed
  • If you have too much elements in your eCommerce
    website that is slow down its loading speed.
  • Customers are able to navigate your website and
    its pages easily, without having to wait too long
    for the pages to load.
  • Your website loads rapidly, as that is not only
    an important feature but also one of the most
    basic criterion for listing your website high in
    SERPs.

4
14
Solution
4
  • TO AVOID THIS MISTAKE,
  • It is advised to keep your source code fluid,
    clean and light. You can consider utilizing
    Googles Page Load Speed Tool for explicit
    directions and tips on what should be tidied up
    and how to expand page stacking speeds. Remember
    that the point of your site ought to be to
    empower the clients to achieve a result of
    enthusiasm with minimal number of clicks.

15
Image Not Optimized
  • Using Too Many Images on a Page, Although images
    are certainly needed to spruce up designs and
    draw attention to the content on your page.
  • Not providing image alt text can be seriously
    fatal but really easy to miss.
  • Optimizing the alt image text of your images can
    take a bit more work but its an easy way to
    target direct search terms.
  • Specially in case of an eCommerce website, the
    major chunk of the content is represented in the
    form of images.

5
16
Solution
5
  • TO AVOID THIS MISTAKE,
  • In order to have the best of both worlds you need
    to make sure your images are uploaded in the
    correct size and file format with alt text.

17
Event Tracking Not Done
6
  • Events for example clicking on a products, adding
    a product to a shopping cart or checking out
    images description can be tracked down as
    individual events in Google Analytics and that
    can generate a lot of useful information for the
    business owner.
  • You never know which of the content is working
    best for your clients and which one is needs a
    lot of improvement.
  • Without Google Analytics, you're missing out on
    an extremely valuable resource for optimizing
    your website.

18
Solution
6
  • TO AVOID THIS MISTAKE,
  • You havent already set up Google Analytics and
    taken a look around, do it now. Set up and
    familiarize yourself with Googles SEO reports,
    and know which SEO techniques work best for you.

19
Focusing on Ranking More Than User Friendliness
7
  • eCommerce SEO is not all about gaining high
    ranking in search engines, it is all about
    driving relevant traffic that converts.
  • User friendly URLs help the consumer know where
    they are as well as engines know what theyre
    reading. Make sure you optimize this.

20
Solution
7
  • TO AVOID THIS MISTAKE,
  • Your online store should provide easy shopping
    experience including navigation and checkout. It
    gives the user a better sense of where they are,
    sends of a ton of trust that are really
    undervalued by many retailers online and can
    easily be taken advantage of.

21
The eCommerce website is very much dependent on
SEO for its success
  • Above are the key areas to focus on but not the
    only areas to focus on.

22
If you have any more suggestions about the shared
notes, please do share them with us.

23
THANKS!
  • Any questions?
  • You can find me at
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