What is the SEO,and why does it matter to your business website?

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What is the SEO,and why does it matter to your
business website?
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• Search Engine Optimization ( SEO) refers to the
  process used in sites such as Google , Yahoo, or
  Bing to improve the location of a website on
  search engine results pages ( SERPs).
• Developing a company SEO strategy will help
  drive customer traffic to your website, as well
  as increase your sales and revenue.
• To get you started on the development of your
  SEO strategy, here's a little history to
  understand how search engines like Google use
  metrics to rank website placements for organic
  searches.

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• A search engine 's aim is to provide impartial
  results that provide the knowledge that you're
  searching for as easily and reliably as possible.
• To do so, search engines are able to classify
  and rate all related information online in order
  of quality and importance.
• When search engines rate websites in an organic
  search there are hundreds of variables involved.
• Surprisingly enough,billions of pieces of data
  can be processed in as quickly as 0.5 seconds!
• The steps you take to improve your site will
  directly influence your SEO score.

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• Components such as H1 tags, the keywords used in
  the meta description of your website,content and
  keyword density,hyperlinks, and back-links are
  some of the features you can use to boost your
  rating.

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Here's a short overview of these components -H1
tags

• These are the bigger headers that you use in
  titling your content.
• For example, the H1 would be the title for this
  article, "What is the SEO,and why does it matter
  to your business website?.
• This article page may appear on the Google search
  results when someone searches for keywords like
  'SEO' and 'company' which are present in the H1
  tag.
• Make sure your H1 tags are important to the
  keywords for which you want to show up.

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Keyword density

• This is the number of times the audience's
  keyword searches for to appear on the website.
• Make sure you list your keywords not only in
  your H1 tags but also in the content body.
• Although you always want your keywords included,
  don't over-saturate your text.
• Know, using interchangeable keywords would be
  considered by Google too.

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Meta title,description

• This is the description in your lt meta gt HTML
  tags which you give to search engines.
• The meta description that you use for your
  website should also include the keywords that you
  want your target audience to look for.

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Permalinks

• This applies to permanent links to URLs that are
  unique to your domain. To be considered for
  higher ranking on Google, it's helpful to include
  your keywords in these permalinks.
• For example,if you have a gardening website and
  want your customers to find the keywords "lawn
  mower,"a page with a permalink like
  https/www.gardening.com/lawn-mower will be ideal
  for you.

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Backlinks

• If Forbes references your company on their
  website and has a link that leads back to your
  website for their readers, this will be called a
  backlink.
• The more you have these, the better your chances
  are to rank higher in your keywords.
• But the source of your backlinks also plays a
  ranking role.
• Google values consistency and the bigger the
  source your backlink comes from the better
  chances you have in your SERPs to be scored
  higher.
• It should be noted that buying backlinks from
  websites is known as 'black hat SEO' and is not
  recommended.

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Responsive website

• Search engines are continuously evolving and
  updating their algorithm to keep up with the
  latest technology which is constantly emerging.
• With the rise of mobile devices, more and more
  people are looking on the go.
• Google noticed its users' rising web traffic, and
  rolled out a new update to its search ranking
  metrics.
• If your website is not mobile friendly
  (responsive, designed to be viewed in different
  mobile screen sizes),

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Responsive Website Design
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• Google will lower the search rankings for your
  website.But this will only affect your rankings
  for smartphone searches.
• A non-mobile device such as a desktop computer or
  laptop will not impact search rankings.

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• Placing on the first page of a Google search does
  not occur overnight.
• Your SEO strategy has to be an ongoing process.
• As technology advances, search engines also adapt
  to these changes by altering their algorithms
  which determine how you rank your website.
• Keep on top of your plan for SEO, and make sure
  it's up to date.

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• Your SEO strategy will go a long way, with proper
  maintenance for you and your company.
• Not only would you have your existing customer
  base but by being present in the top 5 searches
  for your keywords you will actively boost traffic
  to your website.
• When looking for important details relating to
  your business, customers will be able to locate
  you and your company with ease.
• A strong thumb rule for keeping up with your SEO
  strategy is studying the strategies your rivals
  use.
• Google your own keywords to see who's in the top
  five searches and then evaluate their websites to
  see how and why they're in top rankings.