Tips to Master Digital Marketing for Agriculture - PowerPoint PPT Presentation

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Tips to Master Digital Marketing for Agriculture

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There is no such one fixed definition for digital marketing in agriculture. Digital marketing mean different things to different people. Like, for some, it’s a catchphrase for email, social media, PPC, SEO. While for others, it is putting up an advertisement on an agriculture publisher site. There are some who consider digital marketing strategies for delivering specific messages and products to specific farmers. – PowerPoint PPT presentation

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Title: Tips to Master Digital Marketing for Agriculture


1
Tips to Master Digital Marketing for Agriculture
2
Introduction
  • There is no such one fixed definition for digital
    marketing in agriculture. Digital marketing mean
    different things to different people.
  • Like, for some, its a catchphrase for email,
    social media, PPC, SEO. While for others, it is
    putting up an advertisement on an agriculture
    publisher site. There are some who consider
    digital marketing strategies for delivering
    specific messages and products to specific
    farmers.
  • Then there are those who are just figuring out
    how to get started.
  • Instead of talking about every individuals
    priorities, we have mentioned here a few tips to
    help you improve how you market to farmers
    through digital channels.

3
MATCH PRODUCT OR SERVICES TO SPECIFIC GROWERS
  • When you opt for a traditional print ad, you have
    no idea about its reach and audience moreover,
    you have no control over it. You just pay for the
    placement of your ad and hope that the right
    farmer sees it at the right time.
  • In digital marketing, thats not the case.
    Herein, you pay for the audience and not for the
    placement. This means you have the chance to
    match specific products to target specific
    growers. For example, if you are taking a new
    corn hybrid to the market, would you rather want
    your ad to be visible to every farmer who reads a
    publication/newspaper or would you specifically
    target corn/corn soy growers with your ad?
  • Well, the right answer depends entirely on your
    specific business objective or what you need in
    return. Most agribusinesses, however, see the
    best ROI when matching a specific message or
    product to a specific grower.

4
INVEST IN TARGETED AD CAMPAIGNS
  • One quick question!
  • How do you think online ads that you see on
    websites like CNN or ESPN are placed there? Most
    of you would think that they have been negotiated
    and manually placed at certain places.
  • The fact is these ad placements are filled
    automatically through an online biding/ auction
    that takes place in milliseconds.
  • With so many other advertisers fighting for the
    same spot, how do you stand out and increase your
    chances of winning without spending a fortune?
    Well, the key is to go small. This means instead
    of implementing a one-size-fits-all approach,
    create an ad that targets a specific audience of
    farmers- using your custom data like crops,
    acres, personas and more, to achieve profitable
    results.
  • When you narrow down your audience to clearly
    define who exactly you want to target with your
    ads, you can not only eliminate wasteful spending
    but reach the right farmers and improves your
    overall ROI.

5
MIX TRADITIONAL MARKETING WITH DIGITAL CHANNELS
  • Traditional marketing channels like print ads and
    direct mails are common in the agriculture
    industry. As long as farmers reap the benefits
    and get desired outcomes from, they dont mind
    investing in traditional marketing channels.
  • But in this digital era, where more than half of
    the population is leveraging digital marketing
    channels, going digital is no longer an option,
    its a need. So, should you abandon traditional
    marketing methods altogether and switch to
    digital?
  • Well, we wont suggest that especially when you
    are getting results from traditional marketing
    and have been familiar with these channels for a
    long time now.
  • A good idea is to integrate your digital
    marketing with traditional marketing and bring in
    more leads and customers from both platforms.

6
BALANCE YOUR ONLINE PRESENCE THROUGH CONTENT
MARKETING
  • Theres no doubt that paid ads are great, but
    they are just one part of digital marketing. The
    major benefit they offer is a short-term lead
    generation channel. But the catch here is that,
    when you stop paying for those ads youll fail to
    bring in more leads. Thats why it is of
    paramount importance to balance paid as well as
    organic marketing.
  • When you post anything on your website, it will
    remain there until you take it down. This means
    it will continue generating leads as long as
    people keep making Google searches for specific
    topics or promote it on different social media
    platforms.

7
Reach us
  • KG2

Level 2, 619 Pacific Highway, St Leonards NSW 2065
insights_at_kg2.com.au
02 9191 9840
https//kg2.com.au
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