How to Use a Website Audit to Generates Leads For Your Franchise Business

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How to Use a Website Audit to Generates Leads
For Your Franchise Business
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• A primary goal of content marketing is to
  generate leads so that you can close new
  business. But to achieve that goal, companies
  can't just push out content and merely hope it
  converts. The content has to have sound strategy
  behind it.(BBGV1462021)1) Create a holistic
  content strategy.I cant overstate the
  importance of creating a content marketing
  strategy, documenting it, and then designating
  someone to lead it if you want your content
  marketing to be successful. As part of that
  strategy, you should outline the role your
  website will play in assisting the conversion of
  leads.2) Think about the user and how s/he
  experiences your site.Hopefully in creating a
  holistic content strategy that includes your
  website, youre thinking primarily about how the
  user will be interacting with your site and each
  page. That means organizing pages in a way that
  makes sense for the prospective customer, rather
  than internal politics.3) Publish original,
  quality content.Instead of promoting your
  business on every page, use each as an
  opportunity to showcase your expertise. Create
  resources that will help buyers better understand
  how to solve their pain points. And make sure
  everything you publish is well-written, offers
  value to prospects, and is completely original.
  You want people to want to read what you have to
  say.

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• 4) Strategically place strong, visible
  calls-to-action.You can generate more leads on
  your website by asking visitors to become leads
  more often. Make sure these calls-to-action stand
  out on the page so that visitors eyes naturally
  go there. Be very clear about what youre asking
  for and/or what the user will get in return when
  they complete the action. And, again, be
  strategic about what youre asking people to do
  on which page. You wont have much luck, for
  example, asking visitors to call a sales rep on a
  page that is designed to assist them with initial
  information-gathering.5) Offer value with your
  calls-to-action.Sometimes it might take a
  little convincing to get visitors to provide
  their contact information. The best way to
  persuade them? Give them something they want in
  exchange. Ask visitors to download your
  high-value content by completing a form, which
  asks for their email address. Set up your
  marketing automation to email the content to
  them, then send a series of lead-nurturing emails
  following up at strategic intervals to keep them
  moving down the sales funnel.Do you need help?
  Do you want to use a website audit to generates
  leads for your franchise business?Contact Us
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  Royal Palms, Goregaon (E.), Mumbai 400065
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