Top 11 Reasons for failure of PPC Advertising Strategy

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Top 11 Reasons for failure of PPC Advertising
Strategy
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Here are top 11 reasons that effects your PPC
Advertising campaign
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Here are top 11 reasons that effects your PPC
campaign
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1. Poor ad Campaign Setup

• The poor ad campaign setup can be
  devastating when you are in your ad campaign. It
  is a huge waste of money if you do it wrong.

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2. Lack of ad extensions information

• Ad Extensions are available for products
  that have more detailed information. If you have
  specifics to the ad please select the apply to
  all variants button for the item listed above in
  the Ad Campaign Setup.

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3. No Call Tracking

• Our research shows that 50 of the people who
  view your ad will take action on it if your call
  to action is clear and easy to find it will be a
  plus point.

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4. When Bidding is Too Low

• When you aggressively bid to get your ad
  into front of the potential customer at a very
  low price, it could happen that Google will end
  up running your ad when users were not really
  looking for this.

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5 Remarketing Lists for Search Ads

• "Remarketing" helps you connect with people
  who previously visited your website as they
  search and browse the Internet. Remarketing lists
  for Search Ads include identifiers such as
  cookies, device IDs, and Google Account names.
  Create remarketing lists for Search Ads

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6 Dayparting

• Dayparting is a strategy for selling
  advertising space.  It involves dividing up the
  day by time of day and minute, and then selling
  advertising time associated with these slots.

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7 Target Audience

• Many small businesses websites fail because
  they don't do enough research to find out who
  their target audience is. Once you know your
  audience, you can start to make decisions on what
  they will like, what will help them achieve
  whatever goals they have, and what you can offer
  them that no one else can.

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8 No proper Keyword Research

• There are multiple problems with a ad
  campaign, but, the biggest problems start at the
  keyword level. In order to target customers
  through search engines, you must first know who
  you want to attract as customers. You have to do
  keyword research in order to get started.

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9 Ad Copy

• Ad copy is a sales letter that addresses the
  possible objections a customer might have. . It
  also effects your ad performance.

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10 Improper Campaign Structure

• Basically what it means is that your
  keywords are not being properly incorporated into
  your Google Ads account, causing a problem with
  ad relevance. This makes for poor quality clicks,
  which can lead to problems directly affecting
  your AdSense earnings and publisher status
  overall.

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11 Conversion Tracking

• Ad campaigns enable you to send your Google
  AdWords customers directly into your business in
  an easy and effective way. Missing conversion
  tracking can effect your ad performance.