5 AMAZON ADVERTISING MISTAKES YOU JUST CAN’T AFFORD TO MAKE IN 2020

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5 AMAZON ADVERTISING MISTAKES YOU JUST CANT
AFFORD TO MAKE IN 2020
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The year 2020 hasnt been a blessing for most
businesses across the globe, yet Amazon is
becoming increasingly competitive each new day.
Why? Take a look at these number ? Did you
know that there were more than 225,000 sellers on
Amazon with 100K sales in 2019? ? Amazon
sales records 4,722 each second, 283,000 per
minute, and 17 million per hour ? Amazon share
in the US eCommerce market? A whopping 45!So why
do some sellers make it big while others struggle
to break even? One of the biggest secrets to
success for top sellers on Amazon is the
implementation of the perfect Amazon
advertisement strategy.
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Amazon Ads and Why You Should Invest in it in
2020?
You might have noticed some item listings on
Amazon with added labels like Sponsored by or
Ad. These are called promoted or advertised
products, or simply Amazon Ads. Sellers or
marketers looking to get more visibility for
their product on Amazon can pay ad positions by
bidding on certain keywords. Similar to other
online marketing strategies, advertisers will be
charged when their ads get clicked by shoppers on
Amazon. The ads can, and cannot be relevant to
the searched term. For example, you can see ads
for bicycles on the far right side of the Amazon
page when looking for a backpack. Amazon
advertising enhances your chances of selling
more.
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The Top 5 Amazon Advertising Mistakes you Have to
Avoid for a Successful Ad Campaign on Amazon
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Adding Changes and Reducing Budget Inquisitively
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This is one of the most common mistakes first
time advertisers and new sellers do with Amazon
advertising. Amazon sellers have to realize that
all ad campaigns have a learning phase. All kinds
of ad campaigns have to be given a small amount
of running time before making any kind of
significant changes. Over-management is a huge
blunder. Inquisitive changes and modification are
some of the biggest problems with manual ad
campaigns also.
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Lacking ACoS Goal
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To run an Amazon PPC campaign without calculating
ACoS is a risk. Not having a defined objective or
goal will only lead you to the wastage of money
and efforts. Make sure you have set a maximum
ad cost per sale rate that youll be able to
afford for a specific campaign. For new entrants
in the business, the key is to focus on enhancing
sales rather than targeting profit margins. This
is the point where you will have to focus on
breaking even the ACoS. You can target maximizing
your profits when you start getting ranked for
potential keywords. The moral of the story?
calculating ACoS is important!
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Skipping Keyword Research
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Many sellers and advertisers miss out on a huge
amount of sales by doing an average level of
keyword research for their ad campaigns.
Targeting relevant keywords is as important as
targeting the right amount of keywords. Also, a
significant benefit of running paid ads on Amazon
is that the sellers can check which end of their
funnel keywords are actually bringing in
conversions for their products. This is another
common flaw sellers make while running manual
campaigns. Testing and optimization of keywords
is not at all comprisable on Amazon PPC and
advertising.
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Not Analyzing Reports Intuitively
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Similar to keyword researching, the analysis of
performance reports is also very important. For
long-term success on Amazon, ignoring reports
just cant be an option for any niche of seller.
One of the key factors to keep an eye on in
reports is ACoS. Some of the best Amazon PPC
consultants advise all kinds of Amazon sellers,
especially the new ones to check their reports
every 3rd or 4th day of a campaign.
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Ignoring Campaign Monitoring
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Campaign monitoring is important for all levels
of Amazon sellers and advertisers. Another most
common mistake committed by many Amazon sellers
is that they just dont take campaign monitoring
seriously. The reasons for this ignorance are
endless. Some dont have enough time and some are
too lazy to check their progress at regular
intervals. Marketers and Amazon sellers just
cant leave their campaigns to fate. Regular
monitoring and optimization is the key to a
successful ad campaign on Amazon. Monitoring
metrics like CPC and ACoS is something you just
take for granted.
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