Top 5 Reasons To Choose PPC Services For Your Business - PowerPoint PPT Presentation

About This Presentation
Title:

Top 5 Reasons To Choose PPC Services For Your Business

Description:

Many business owners undervalue the unparalleled benefits of PPC and as a result they are missing out on a wonderful opportunity to expand their online business fast in a profitable and controlled manner. For More Info- – PowerPoint PPT presentation

Number of Views:32

less

Transcript and Presenter's Notes

Title: Top 5 Reasons To Choose PPC Services For Your Business


1
TOP 5 REASONS TO CHOOSE PPC SERVICES FOR YOUR
BUSINESS
2
Gaining Popularity
  • PPC (pay per click advertising) is gaining
    popularity as one of the most profitable
    advertising and marketing channels around.
  • It is crucial for online business success.
    Businesses should consider PPC advertising as a
    necessary component for a successful digital
    marketing campaign.

3
REACH YOUR POTENTIAL CUSTOMERS
  • Many business owners undervalue the unparalleled
    benefits of PPC and as a result they are missing
    out on a wonderful opportunity to expand their
    online business fast in a profitable and
    controlled manner.
  • Pay per click advertising, offers a fantastic way
    to reach your potential customers by promoting
    your products or services. This can be done
    through Google AdWords, Bing Ads, Facebook Ads or
    even Twitter promoted tweets.

4
WHAT IS PAY PER CLICK ADVERTISING?
  • Pay per click advertising also known as paid
    search advertising forms an important part of
    Search Engine Marketing.
  • Together with SEO they are considered as the
    vital ways to target people using search engines
    such as Google and Bing to find products to buy
    or general information.

5
GENERAL IDEA BEHIND THE PPC
  • As the term PPC indicates, as an advertiser you
    are required to pay only when someone clicks your
    ad. Over the years PPC model has evolved and you
    may find PPC campaigns using other pricing models
    such as CPM (pay per thousand impressions) or CPA
    (pay when a click on the ad leads to a
    conversion).
  • Put simply, the general idea behind the PPC is
    that it enables you to reach targeted audience
    quickly by specifying who will see your ads
    (either by mentioning specific keywords or
    demographic characteristics) and you will pay
    only when someone performs an action on your
    advertisement.
  • Lets review in more details why PPC advertising
    is becoming important for start-ups, small
    businesses or any business that is interested in
    doing online business.

6
PAY PER CLICK OFFERS GREAT AND INSTANT EXPOSURE
  • PPC advertising offers enables you to gain a top
    position for your ads right from the start. You
    don not have to wait for months to see the
    results.
  • Once you set up your campaign, your ad will show
    up within a few minutes and so, you can start
    getting impressions and clicks.

7
PPC ADVERTISING DELIVERS INSTANT TARGETED TRAFFIC
  • PPC advertising fetches immediate traffic and
    helps in generating considerable sales within
    weeks. PPC is recommended for new websites so
    that you can generate instant targeted traffic
    for your new business. SEO on the other hand
    could be a great investment vehicle in your
    websites future value, but the huge bottom line
    results demand months or years.
  • You can use both strategies in parallel because
    of their pros and cons.

8
PPC CAMPAIGNS ARE COST EFFECTIVE
  • You may end up draining all your money, if you
    are not running your PPC campaign carefully. You
    can improve your chances of making your campaigns
    profitable by following these simple rules
  • Start with small campaigns, measure results from
    the impressions your ads will receive, the no. of
    clicks, visits and conversions, and then grow.
  • Use innovative ways to lower your CPC costs and
    try to achieve more with limited budget.

9
  • Keep adding more sugar as long as it is
    profitable- It is perhaps one of the most
    important rule of PPC management It says you
    should increase your budget on profitable
    campaigns and not on those that are not.
  • Spend money only on those keywords that generate
    profit- PPC gives you the ability to control your
    budget and spend it on audiences or keywords that
    are profitable.

10
PPC WORKS WELL WITH OTHER DIGITAL MARKETING
CHANNELS
  • PPC is that component of your digital marketing
    strategy that works with other digital marketing
    channels. For instance, you can try dynamic
    search ad campaigns and allow PPC tell you those
    keywords that are a considerable match for your
    website.
  • PPC can be used to attract more installations for
    your mobile application. Also, PPC can be used to
    get more email signups so that you can boost your
    email marketing campaigns.

11
PPC OFFERS 24/7 ADVERTISING
  • With handsome budget, you can run your ads for
    24/7. This simply means anyone can search your
    products or services in any time.
  • People will be able to see your ad anytime of the
    day and explore your website. This will
    ultimately enhance the no. of enquiries for your
    business.

12
CONCLUSION
  • The take away message from this write up is that
    PPC services derive real results for almost any
    industry, and when done right, the benefits of
    PPC outweigh risks.

13
CONTACT US
  • INBOUND LEADS
  • ADDRESS - Suite 610/12 Century Circuit, Baulkham
    Hills NSW 2153
  • PHONE - 1300 760 363
  • EMAIL - more_at_inboundleads.com.au
  • WEBSITE - www.inboundleads.com.au
Write a Comment
User Comments (0)
About PowerShow.com