Title: Marketing Tips for your Medical Billing business during the COVID-19 pandemic
1Marketing Tips For Your Medical Billing Business
During COVID-19 Pandemic
ecare India - Medical Billing India
2- COVID-19 pandemic has been a global crisis
distressing the survival of every business
Healthcare and Medical Billing Services being the
vanguard have been equally affected. - Almost 97 of the US healthcare care industry
including physicians, practices, hospitals,
medical groups and medical billing companies have
endured challenges to sustain the pandemic
disruption.
ecare India - Medical Billing India
3Effective Marketing Key to COVID 19
Management Strategy
- Effective marketing has been the key to COVID-19
management strategy for Medical Billing
Companies. - The Healthcare industry has gone through drastic
changes and updated owing to novel corona virus
attack which includes introduction of Telehealth
and Tele-medicine, updated CPT codes, new billing
and coding challenges, changes IN patient
financial responsibility and insurance coverage
policies, etc. - It is indeed a challenge to any medical billing
company to be abreast of all the changes and
updates and keep their business afloat, however
with the right marketing strategy you would not
only be to sustain but also acquire new clients
as well.
ecare India - Medical Billing India
4Take Advantage of COVID-19 Downtime to Focus on
Your Company Branding
- Redirecting your marketing strategies from
branding and a sales-driven approach with the
solution to the current predicament may attract
new business. - Think from your prospects point of view and
customize your services to meet their current
requirement and revamp your marketing strategies
to reach your target audience effortlessly.
ecare India - Medical Billing India
5Optimize Your Marketing Goals
- While business continuity is in question, you
cannot work towards achieving the same goals. - Look for areas to be focused on, analyze the
current trend and focus on the most demanding
requirement your services can help and reset your
goals towards them. - Spreading the world across about your revised and
optimized services can magnify your marketing
methodology.
ecare India - Medical Billing India
6Redesign Your Marketing Collaterals
- Ensure your marketing collateral contents are
revised to showcase updated services and support
your company provides during this pandemic. - Update your brochures and pamphlets explaining
the coding and billing changes and how medical
billing outsourcing can help. - Make sure your website speaks on the new, updated
services covered.
ecare India - Medical Billing India
7Keep Your Budget and Expenses Under Control
- The goal is to survive the pandemic and
quarantine situations and to prevent your
business and branding from long-term damage. - Making deliberate decisions to avoid over-head
marketing expenses and directing towards digital
marketing plans by building your organic search
traffics can give you equal benefits without
drilling on your savings.
ecare India - Medical Billing India
8Outsourcing to an Offshore Based Medical Billing
Company
- If you are struggling to beat the massive
economic recession or fit your services to meet
the current requirement - Offshore outsourcing is agile and cost-effective
solution. Off-shore outsourcing has turned out to
be a boon to many medical billing companies in US
to tackle this economic menace. - Outsourcing your medical billing to an
India-based medical billing partner means
fetching skilled and professional team to handle
your billing process at a comparatively low
budget. - While your offshore medical billing partner
handles all your billing and coding efficiently,
you focus and time on designing and implementing
the effective marketing strategies discussed
above to grow your business.
ecare India - Medical Billing India
9About us
- e-care is one of the top medical billing
companies in India providing complete medical
billing and coding services that include Charge
Entry, Payment Posting, Insurance Eligibility
Verification, Dental Billing Services, Physician
Credentialing Services, etc. - With over 20 years of experience and expertise in
30 billing software, e-care can start servicing
you anytime. - As part of our business Continuity plan e-care
has a Disaster Recovery Center that operates even
during emergency situations. - To know more about our services log on to our
website.
ecare India - Medical Billing India
10Contact us
- To know more about our services,
- Call us 1 813-666-0028
- Email us info_at_ecareindia.com
- Log on to our website www.ecareindia.com
ecare India - Medical Billing India
11ecare India - Medical Billing India