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Drilling down on impact of COVID-19 on eCommerce business!


The pandemic continues to expand all over the world Here we have discussed some points to drilling down on the impact of COVID 19 on eCommerce business. – PowerPoint PPT presentation

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Title: Drilling down on impact of COVID-19 on eCommerce business!


  • Lets start the discussion with a positive note
    on COVID 19.
  • In a small trial of 53 people, who were sick
    with COVID -19, the scientists noticed 68
    improvement by using a drug called Remdesivir. 
    It is still very early to conclude, but
    researchers have reported positive findings in
    the New England Journal of Medicine.
  • Some developing stories about COVID 19
  • Over 1.8 million confirmed positive cases
    recorded worldwide.
  • Tech giants like Apple and Google shake hands to
    develop contact tracing apps to alert users
    exposed to COVID 19.
  • Several studies are going to validate the
    effectiveness of antibodies to get details of
    disease spared and help in opening the world
  • A lot of speculations going about the extension
    of lockdown across the world.
  • The pandemic continues to expand all over the
    world. More than 214 countries and territories
    have been affected by the COVID 19. With cases of
    more than 1.8 million and 114,270 deaths, the
    world has seen a great impact of coronavirus on a
    social, mental, and economical level. The sudden
    pause experienced by businesses ranging from
    airlines and the hotel industry to banking and
    information technology could be an alarming
    situation for survival.
  • Lets try to figure out how eCommerce business
    will shape in the future and how you can get
    help website development services to regain the
    market share in such a pandemic situation!

Understanding Online Consumer Behaviour As more
and more cities are currently in lockdown status,
there is a huge decline noticed in visiting
public places even to purchase necessary
household things. Limiting the shopping for only
the essentials has become a normal behavior in
the consumers. Moreover, panic buying was the
major psychological behavior witnessed in the
customer. 360-degree change in revenue across the
eCommerce business Since people have embraced
social distancing as a remedy to overcome the
pandemic, there is a natural drop in
brick-and-mortar shopping. This means that there
will be an exponential increase in online
shopping to purchase life essentials. Was the
prediction accurate? Well, in reality, eCommerce
sales are not at all as high as expected, except
certain industries where they found exponential
growth in their online business during COVID-19.
This is 100 true for the online retailers of
household goods and groceries. One survey from
Engine found that people are spending 10 to 30
more online at this moment. Which products are
seeing growth in the current situation? Grocery
eCommerce is on the peak! In the lockdown period,
grocery eCommerce business soared during March
month, since customers were coming online to
search the goods required but were not available
at their local grocery stores. The graph below
from Rakutan Intelligence shows the behavior of
grocery eCommerce in comparison with other
eCommerce businesses.
Medical, Cleaning, Food Beverage are winners
other eCommerce product categories received
negligible growth In addition to grocery
eCommerce, medical, clearing, food and beverages
received a great response from the online
consumers. However, it was observed that other
eCommerce products were not at all showing any
progress in terms of business. Just refer to a
graph shown below from Common Thread
Collective. Subscription services are doing
excellent during COVID 19! While other eCommerce
products are not so excited in terms of overall
sales or revenue, there are some exceptions in
it. One such exception is subscription and
convenience services, which is the most popular
among the consumers during the lockdown period.
Have a look at the survey from WITHIN to
understand how well subscription and convenience
services are doing at this moment. Which search
terms are declining? While healthcare and safety
products, stable goods, food beverages, and
digital streaming products are doing well in
terms of sales and revenue, luxury goods, fashion
and apparel have lost a lot of visitors at this
moment. Aside from this, travel has
understandably suffered a big hit at this
time. So, how eCommerce business can get up and
ready for the future? Well, many eCommerce
businesses should be revisiting their budgets
considering digital marketing, product listings
and supply chain management. If required, they
should consult the professional web design
agency or web development company India to plot a
future strategy.
  •  It is a high time when eCommerce businesses
    should follow the strategy shown below
  • Utilize or track digital marketing budget
    efficiently to target specific products or
    services considering COVID 19 pandemic.
  • Go for retaining organic visibility at this
    moment. Organic search is the most trusted option
    in this scenario. People will start searching,
    and in reality, more than ever before. So, hold
    your organic visibility.
  • Try to innovate with your eCommerce solution with
    the help of the professional website Design
    Company in India and enhance user experience
    through AR/VR technologies.
  • And dont forget to be a helping hand in this
    pandemic situation! It is a great opportunity to
    re-gain your lost image or improve the existing
    image in front of the customers.
  • Try to create the community on social media to
    help out the needy ones.
  • It is important to be available early in the
    morning until late in the evening. It is
    important to understand consumer behavior in this
    situation and try to let them know you are always
    available anytime, anywhere!
  • At this time, even though we feel isolated and
    frustrated, but the coming days will be positive
    for everyone one of us and will give enough
    opportunities to do excellent on the social as
    well as eCommerce level. However, if you still
    feel you need expert guidance or assurance that
    everything will be alright, get in touch with the
    professional web development company India!
    meanwhile, STAY HEALTHY, STAY HOME, and STAY SAFE!

Award Winning Digital Web Agency
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