Red Berries Google Ads Management | Best PPC Agency in Dubai - PowerPoint PPT Presentation

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Red Berries Google Ads Management | Best PPC Agency in Dubai

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As a Google adwords agency in Dubai, we employ google search ads and reach out to the streamlined markets with our Google Ads Management services and get maximum ROI. Red Berries PPC Agency in Dubai is a viable answer for driving in highly relevant visitors to your website, increasing revenues and generating more leads. – PowerPoint PPT presentation

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Title: Red Berries Google Ads Management | Best PPC Agency in Dubai


1
G O O G L E A D S M A N A G E M E N T D U B A I
www.redberries.ae An ISO 90012008 Certi?ed
Company
REDBERRIES
MARKETING FOR THE FUTURE
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120 18
Happy Clients Industries Served
GOOGLE ADS MANAGEMENT Want to capture the potent
leads in the ?ercely competitive SEO market?
500 Campaigns Managed
Being a Google Ad Management Agency, Red Berries
is a viable answer for drive in highly relevant
visitors to your website, increase revenues and
generate more leads.
3
A thorough Google Ads Management can help you
reach out to the relevant visitors to reach
positive ROI Want to capture the potent leads in
the ?ercely competitive SEO market? Proper
Google Ads Management is a viable answer to
drive in highly relevant visitors to your
website, increase revenues, and generate more
leads.
Google ADs Management Get to know more about
Google Ads Management before getting an agency
to manage them for you. Have a read of the
questions and answers below to get a better
understanding. We will be glad to answer for
further information about Google Ads Management
if its not listed below. We are a Google
Adwords Management agency and we are of?cial
Google Partners, we provide not just information
but to bring tangible results through the
various features of Google Ads Management.
4
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What we do? As a Google adwords agency, we employ
google search ads and reach out to the
streamlined markets with our Google Ads
Management services and get maximum ROI.
How we do It? Our Google ads management
foundations lay deep in the paid search
campaigns and weve evolved with the same over
the past 8 years.
Get to know more about Google Ads Management
before getting an agency to manage them for you.
Have a read of the questions and answers below to
get a better understanding. We will be glad to
answer for further information about Google Ads
Management if its not listed below. We are a
Google Adwords Management agency and we are
of?cial Google Partners, we provide not just
information but to bring tangible results
through the various features of Google Ads
Management.
3
4
Our Partnerships With our Google Ad campaign
manager experts, we offer vantage point to our
clients with our close association with search
engines.
Creative Strategy More than keywords targeting,
we as an adwords agency, monitor target behavior
and customize our campaigns messaging in
real-time to reach users effectively.
5
PPC Advertising
Pay Per Click (PPC) Advertising is one of the
most effective ways of advertising as you only
pay if someone clicks on your ad. This maximizes
your ROI and keeps the cost spent on it minimal.
Search Display ads platform commonly use this
type of advertising. PPC is also effective
because you can track the click-through rate and
the sources from which the link has been clicked
which helps you identify the customer journey and
enables us to pinpoint the origin of the click.
This also helps to understand the behavior of the
user and gives us the insight to improve on it,
accordingly. Our team has years of experience in
optimizing PPC campaigns and helps your business
to achieve the desired results. We understand
your products and service offerings in depth to
help develop all the required digital assets,
accordingly. We provide customized PPC
Advertising campaigns to reach maximum ef?ciency
through it.
6
Mobile Advertising
We sometimes fail to cope up with the wave of
technological products that have captured the
market in recent days starting from Smart watches
to Virtual Reality headsets. But what remains
common amongst these all is the presence of Smart
phones and their potential of growth. Its
well-known that now internet users on mobiles
have surpassed the number of internet users
depending on desktops and laptops. And also,
advertisement blocking on mobile devices is
still not possible as against the desktop
software. The onslaught of apps games on
mobile tablet devices has increased the domains
where customers can be targeted and has also
brought innovations to the advertising
methods. Marketing campaigns need to keep up with
these innovations in mobile advertising and
redesign campaigns to be much more effective and
relevant to the target customer base.
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Remarketing
Remarketing (or retargeting) is done to reconnect
and recapture the attention of those people who
visited your website but did not convert. Most of
the people who visit your website are not ready
to make a purchase therefore, remarketing is the
best way to strategically position your ads and
create a top of the mind recall to your potential
customers while they make up their minds.
Amongst several advertising platforms to do so,
Google provides the most useful tools to
remarket due to its massive reach. Remarketing
holds an inverted trend when compared to the
traditional advertising. The reason why
Remarketing as a strategy is not very famous
amongst small and medium enterprises is its
complexity. We at RedberriesDigital Marketing,
Dubai will provide you with the perfect
Remarketing plan that ensures visibility,
conversion and does not dig deep into your
marketing budget. Digital marketing companies
often tend to forget the core of business when
it comes to website traf?c and analytics. A
business is not formed for high traf?c of
visitors, it is there to sell products.
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Google shopping
  • As Google shopping helps in winning customer
    con?dence by certifying Google trusted store
    and product ratings, one can look to improve the
    sales. You can also encourage interested
    shoppers to make a purchase by showing special
    offers or codes on your ads, right at the moment
    theyre deciding where to buy. You can also give
    every sale a second chance by using dynamic
    remarketing.
  • Google shopping can be a very powerful tool that
    can help you generate revenue and pro?ts. But,
    it is important to hire a professional for a
    customized approach. We at RedberriesDigital
    Marketing, Dubai will help you with a customized
    strategy tailor made for you to meet your needs,
    saving you time money.

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PPC Audit
No one is perfect and the same applies for any
strategy. Someone working on the same campaign
for a long time might miss opportunities and best
practices. By letting a fresh pair of eyes
evaluate every aspect of your PPC campaign, you
will generate a list of possible improvements,
expansions and corrections that should increase
the quality and performance of your campaign.So
its not about daily (or weekly) optimizations
like bid changes and keyword research, but its
looking at the bigger picture and making sure no
opportunities are missed. A PPC audit would
answer most of your queries. An audit would
include analysis as well as recommendations.
10
Google Ads Agency Quick AdWords Understanding
  • Google Ads Agency Quick AdWords Understanding
    Red Berries
  • As you may know, "search ads advertisers" only
    pay if a user clicks on the advertisement, which
    is known as a click-through, and the CTR is the
    ratio of clicks to impressions. The highest bid
    is not always the price an advertiser will pay
    in fact, an advertiser will only pay one cent
    more than the next highest bidder however, the
    bid is only one-factor determining ad placement.
    Other considerations include
  • Quality Rating
  • Ad rank
  • User Relevance of the Ad
  • The caliber of the landing page
  • Simple Navigation
  • Quick load time
  • There will be no pop-ups, etc.

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A Wide Range of Matching BIDs
PPC experts are familiar with variations in PPC
campaigns, such as broad matching your bid to
have your ad appear in similar relevant results.
Variations on Keywords PPC marketing can be
highly complicated when dealing with thousands
of variations and keywords and optimizing ads
for each. To ensure the best PPC campaign
results, PPC professionals will take the time to
test variations and monitor results for you.
Things to Know About Google Ads Management
Split Testing of Landing Pages Professionals in
online advertising know how to ?nd the best
keyword phrase options for your bidding based on
other bid levels, how frequently the terms are
searched for, and other factors.
Bidding strategy When running a Google ad, you
have three bidding strategies to choose from.
These are the cost per click (CPP), cost per
impression (CPI), and cost per acquisition (CFA)
(CPA). You must select one of these options
based on your advertising strategy and plan.
Quality rating Google will evaluate your ad and
several other factors to ensure that it provides
value to your customer. The higher your quality
score, the more exposure youll get from Google,
allowing you to outbid your competitors even if
they bid higher.
Negative Keywords We ensure that your ads are
only shown to people looking for what you have
to offer. We accomplish this by providing that
your ad does not appear for key phrases
unrelated to your offering.
Bidding strategy It is the method by which Google
places your ad. Ad rank can be calculated using
the formula Ad rank to beat/Quality Score
0.01, which explains why quality scare is
essential.
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A successful Google Ads Management campaign
must consider questions such as
Who is your target audience? If you're going to
launch a campaign, you need to know who you're
going after. Otherwise, you will waste money by
targeting the wrong people in the wrong place,
increasing your expenditure while decreasing your
returns. What services or products do you
provide, and why? Are you looking for short-term
gains or long-term strategic goals? You must
create keyword-rich ad campaigns that highlight
your brand. A keyword planner and thorough
research will assist you in determining what
works best for your target audience.
13
Google Ads Campaign Types
Search Reach customers interested in your
product or service with text ads
Display Run different kinds of ads across the web
Shopping Promote your products with shopping ads

Video Reach and engage viewers on Youtube and
across the web.
Smart Reach your business goals with automated
ads on Google across the web
Discovery Run ads on Youtube, Gmail, Discover,
and more.
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Not getting the results you need for your
business?
We can assist you.
We provide a full Google Ads Management Service
in which we do all of the work for you, bringing
more visitors to your site at a lower cost and
converting more visitors to sales. This service
can help you save money on your advertising
budget by not overbidding keywords or bidding on
keywords that will not bring you quali?ed traf?c.
You only pay for visitors to your site because
Google Ads are pay-per-click (PPC). We can help
you save money and increase conversions from
your Google Ads advertising.
15
WWW.REDBERRIES.AE
W ebsite Optimisation Socialmedia l Sear ch V
alidation l W eb A nalytics l Mobiler eady W
ebsites l Online Mark eting 317, A l Ansa ri
Building,por t Saeed, Deira, P.O 182053 Dubai,
United A ra b Emira tes P 971 4 2957880 E A
sk_at_r edberries.ae
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