How to Create Highly Effective Google Ads Remarketing Campaigns

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Create Highly Effective Google Ads Remarketing
Campaigns
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Get More Customers With Easy Online Advertising -
Google Ads
Google Ads Remarketing Campaigns
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Remarketing is a way to connect with people who
previously interacted with your website or mobile
app.

• Remarketing campaigns are used to show ads to
  people who have visited your website or used your
  app.
• Remarketing, also known as retargeting, can
  dramatically increase your conversion rates and
  ROI.

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Not getting profitable returns out of your Google
Ads or PPC campaigns?
Then, you really need to consider Google Ads
Remarketing Campaigns.
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What exactly is Google Ads Remarketing

• The main point with remarketing is that you want
  to search people who have shown interest in your
  products or services to visit your website.
• Remarketing strategy can be broken down into the
  following -
• Type of remarketing search, display, video,
  dynamic, etc
• How to segment website visitors into separate
  audiences
• What to test when remarketing
• How to optimize these remarketing campaigns.

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Lets See How Google Ads Remarketing Works And
How To Make It Work Specifically For Your Online
Business.
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How Google Adwords Remarketing Works

• There are two ways Google ads remarketing uses to
  target people using pixels and lists.
• Pixel-Based Remarketing
• List-Based Remarketing

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Pixel-Based Remarketing
Most remarketing uses pixels, to identify people
who have visited your website. A pixel is a
short piece of code that you place into your
website. When someone come on your website, the
pixel drops a cookie onto their browser that
tracks them wherever they go online. At that
moment someone lands on your site or a specific
page on your website, they get cookied and can
start seeing your ads.
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List-Based Remarketing
Another way to target people for remarketing is
to use your existing customer lists. It uses
emails to track and target your ads. The best
thing for list based marketing is that you get a
lot more control over who you target. You can
upload lists of existing or previous customers
and create ad campaigns around those lists and
their requirements.
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Google Remarketing Best Practices
Knowing how Google remarketing works and how it
work for your business. Here we list out few
things that youll want to keep in mind.
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Segment Your Audience
Visitors land up to your website for different
reasons. By using different pixels on different
web pages you can diversify your audience and
display a different set of ads to different types
of audiences. By setting up different criteria
like pages visited, time on site, geographic
location, demographics, etc or using different
pixels on different pages of your site.
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Determine The Frequency
It depends on how frequently you want the ads to
be displayed in front of your audience. With most
remarketing platforms and services, you can set
up campaigns based on how long it has been since
someone visited your site.
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Use a Burn Code
Many times, you have noticed even after
purchasing the product from an eCommerce website,
you get to see the remarketing ad for the same
product from that particular eCommerce
website. Adding a pixel to your thank you page,
you can exclude them from your normal remarketing
campaigns.
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Setting Up View Through Conversion Window
One way to track the impact of your brand
awareness campaigns is to set view-through
conversion windows. Depending on your platform or
service, you can set view-through conversion
windows for a variety of durations. By setting
up a view through conversion window, you will be
able to measure the impact of your brand
awareness.
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Rotate Your Ads
Your customers may lose interest in your products
if they see your remarketing ad containing the
same image and copy again and again. The best
option would be to keep on updating remarketing
ads on a regular basis and the easiest way to
avoid this problem is to run regular A/B tests on
your remarketing ads.
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Take Your Online Business to Next Level
Google Ads Remarketing Setting up Google ads
remarketing campaign would be a great job, but
if you really want to your campaigns to deliver
the best results, you have to get inside in the
minds of your customers.
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Take Your Online Business to Next Level
Resolve Queries
Provide Suggestions
Competitive Pricing
Remarketing After a Certain Interval
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Take Your Online Business to Next Level
1. Resolve Queries People arent ready to
convert because they still have unanswered
questions or concerns about converting. Whether
they are finding the price too high or they may
reluctant in giving out their personal
information to you. Resolve their queries to get
awesome results. 2. Competitive Pricing One
of the biggest reasons why people arent ready to
buy is because they arent comfortable with the
price. Discounts get directly at the heart of
your potential customers pricing concerns.
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Take Your Online Business to Next Level
3. Provide Suggestions If you are planning to
purchase a any products from your store. If you
show the accessories also matching to that
particular products in your remarketing ad, your
campaign is likely to convert better. 4. Remarket
ing After a Certain Interval The best
remarketing convinces people who have converted
to convert again. Marketing doesnt end with a
sale. Sales may be the ultimate goal of
marketing, but truly great marketing gets people
to buy again and again.
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Remarketing
is an incredibly powerful way to keep your
business and products in front of people who
didnt convert the first time they visited on
your site.
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Google Ads Remarketing Campaigns
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