5 Tips for Marketing Your Law Firm - PowerPoint PPT Presentation

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5 Tips for Marketing Your Law Firm


DL Marketing is a legal marketing firm that specializes in generating quality leads for your law firm. Explore 5 things to market your law practice to generate more leads. – PowerPoint PPT presentation

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Title: 5 Tips for Marketing Your Law Firm

5 Things a Marketing Plan For Your Law
Firm Should Have
5 Things a Marketing Plan For Your Law
Firm Should Have
  • Youre a competent lawyer with loads of
    expertise, but how do you market yourself and
    distinguish yourself from other lawyers?
  • Here are five must-dos when developing a
    marketing plan for your firm.

Target Audience
  • Before you embark on any marketing activities,
    you must decide
  • who your target audience is.
  • Who are your current clients?
  • Who are your former clients?
  • Think carefully about the new clients you want to
  • Are there particular age groups you seek, or
    users with particular interests or particular
    jobs, or people living in particular places?
  • It is imperative that you understand your

Know Your Competition Develop Your Unique
  • What personality do you want to present to
    potential clients? How will you connect with them
    emotionally? What steps will you take for clients
    to recognize you and what will it take for them
    to remember you? Do you want to be recognized as
    an expert in a particular area or do you want
    broader recognition as offering many aspects of
    legal services?
  • You must be able to differentiate yourself from
    your competitorsit is one of the most powerful
    forces in marketing .To do this, you must know
    your competition. How many firms are you
    competing against? Once you know your
    competition, develop a brief but compelling
    reason why someone should hire you instead of
    another firm.

5 Things a Marketing Plan For Your Law
Firm Should Have
What is Your Marketing Mix?
  • What advertising methods will you use? Print?
    TV? Seminars? Billboards? Community Events?
  • Social media and digital marketing must be part
    of your mix. It is very effective and costs
    pennies on the dollar compared to other
    advertising vehicles.
  • For example, Facebook has become one of the most
    dominant forms of communication in the world.
    Think about creating a video to show your clients
    who you are and what your other clients think
    about you. Its a great way for potential clients
    to get to know you and it can help separate you
    from the herd. The Internet is redefining the way
    lawyers find new clients, and you need a
    professional website, search engine optimization
    techniques, and a great blog to showcase your

Know Your Budget
  • All of these plans are great, but youve got to
    have the money to implement a great plan. Review
    your current financials. How much can you
    allocate to a marketing budget? What is your
    current spend level, and is it sufficient, or do
    you need additional marketing funding to meet
    your business development goals?
  • In summary, the goal of a successful digital
    marketing campaign is to convert visitors into
    clients, and these steps will get you started
    along a path to success.
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