5 Tips for Marketing Your Law Firm

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5 Things a Marketing Plan For Your Law
Firm Should Have
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5 Things a Marketing Plan For Your Law
Firm Should Have

• Youre a competent lawyer with loads of
  expertise, but how do you market yourself and
  distinguish yourself from other lawyers?
• Here are five must-dos when developing a
  marketing plan for your firm.

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Target Audience

• Before you embark on any marketing activities,
  you must decide
• who your target audience is.
• Who are your current clients?
• Who are your former clients?
• Think carefully about the new clients you want to
  attract.
• Are there particular age groups you seek, or
  users with particular interests or particular
  jobs, or people living in particular places?
• It is imperative that you understand your
  audience.

4
Know Your Competition Develop Your Unique
Brand

• What personality do you want to present to
  potential clients? How will you connect with them
  emotionally? What steps will you take for clients
  to recognize you and what will it take for them
  to remember you? Do you want to be recognized as
  an expert in a particular area or do you want
  broader recognition as offering many aspects of
  legal services?
• You must be able to differentiate yourself from
  your competitorsit is one of the most powerful
  forces in marketing .To do this, you must know
  your competition. How many firms are you
  competing against? Once you know your
  competition, develop a brief but compelling
  reason why someone should hire you instead of
  another firm.

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5 Things a Marketing Plan For Your Law
Firm Should Have
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What is Your Marketing Mix?

• What advertising methods will you use? Print?
  TV? Seminars? Billboards? Community Events?
• Social media and digital marketing must be part
  of your mix. It is very effective and costs
  pennies on the dollar compared to other
  advertising vehicles.
• For example, Facebook has become one of the most
  dominant forms of communication in the world.
  Think about creating a video to show your clients
  who you are and what your other clients think
  about you. Its a great way for potential clients
  to get to know you and it can help separate you
  from the herd. The Internet is redefining the way
  lawyers find new clients, and you need a
  professional website, search engine optimization
  techniques, and a great blog to showcase your
  expertise.

7
Know Your Budget

• All of these plans are great, but youve got to
  have the money to implement a great plan. Review
  your current financials. How much can you
  allocate to a marketing budget? What is your
  current spend level, and is it sufficient, or do
  you need additional marketing funding to meet
  your business development goals?
• In summary, the goal of a successful digital
  marketing campaign is to convert visitors into
  clients, and these steps will get you started
  along a path to success.