Link Building Fundamentals for SEO 2016 - PowerPoint PPT Presentation

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Link Building Fundamentals for SEO 2016

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Title: Link Building Fundamentals for SEO 2016


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Fundamentals SEO 2016 Link Building Fundamentals
January 21, 2016 (1VIZABILITY.COM - News, SEO
News)
Qamar Zaman a Dallas based SEO outlines
fundamentals to link building In 2016 7 Mortal
Sins in Off-page Optimization You Should Not
Commit Again.
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Its already 2016, but when I checked my inbox
this morning, I still got emails from online
companies wanting to publish a sponsored post
on my blog with a back link to their commerce
website. What these people are thinking?
Real-Time Google Penguin is expected to hit
within this month or early next month and these
individuals are still looking for ways to get
their websites penalized.
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For those who dont know, Real-Time Google
Penguin or simply Penguin 4.0 is one of the most
anticipated algorithm update from Google that
might have been launched before this write-up has
been published. As of this writing, a lot are
expecting that it will be released within January
or early February, but others said Google will
release it on March. But, nevertheless, building
backlinks these days should not be trusted to
people who are still using black-hat or grey-hat
tactics to game the system. According to experts
and insiders, Penguin 4.0 once unleashed will
automatically penalize websites with
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  • suspicious or shady backlinks. With this
    information alone, its sad to know that there
    are still SEO practitioners who are still
    committing these mortal sins in off-page
    optimization.
  • 7 Mortal Sins in Off-Page Optimization People Are
    Still Doing These Days
  • Paying bloggers to publish your article and
    asking them to make the backlink do-follow.
  • There are still a lot of SEO practitioners who
    believe that this is something Google wont
    notice. I mean, how would Google know if you are
    paying a blogger or not to get a backlink from
    their high authority blog site? Nice
    rationalization, right? But, believe it or not,
    Google will know. May be not now but later, they
    will find out that youre buying links. And, once
    that happened, it will be too late for you to
    save whatever it is that needed to be saved.
  • My point really is, if you are doing sneaky
    things, better not leave any trace because if you
    do, well, you are trading the future of your
    business in exchange to temporary boost in search
    rankings.
  • Forcefully inserting a SEO keyword as an anchor
    text in a blog post or landing page.
  • Believe it or not this practice still happens
    nowadays. Exact-matched SEO keywords forcefully
    inserted in a blog article and landing page for
    the sake of getting high rankings is really a
    suicide, but why is it that there are still many
    who are doing this kind of trick these days?
    Google may not penalize your website now, but
    their upcoming Penguin 4.0 release will
    definitely leave harrowing fatalities for those
    who keep doing this abuse.
  • Real-Time Google Penguin algorithm update is
    expected to instantly penalize all web pages that
    show signs of spammy links. Would you wait to be
    penalized first before you straighten up your
    act?
  • Commenting on unmoderated .edu or similar
    websites (with high domain authority) to get
    high quality backlinks.
  • This trick is outright spammy but you will be
    shocked at how many people are still doing it
    these days. Leaving comments on unmoderated .edu
    pages with exact-matched keywords as usernames is
    definitely one of the easiest ways to boost
    rankings in searchbefore. But, if you are still
    doing this kind of lousy trick these days,
    please stop it now.

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  • Getting a backlink from a webpage with excessive
    number of backlinks can automatically trigger
    Googles anti-spam filter and can lead to your
    page getting de-indexed and penalized.
  • Getting backlinks from web pages with the same IP
    address.
  • This is actually a thing in the past. Those days
    wherein webmasters and SEO experts create blog
    networks to increase backlinks for their money
    sites and ultimately increase their search
    rankings. But, surprisingly, there are still
    people who are doing it these days. They are the
    ones who proclaimed that they dont rely solely
    on Google, thus they are not afraid to go beyond
    what is ethical.
  • The problem here is, despite the fact that they
    are not bothered if Google will penalize them,
    whats the guarantee that other search engines
    wont do the same? Any tactic to game the system
    (any search engine for that matter) is bound to
    get caught and the culprits will be having their
    not-much anticipated consequence.
  • Creating too many backlinks with exact-match
    anchor texts.
  • Too many exact-match anchor texts and do-follow
    backlinks are signs that you trying to manipulate
    the system. Even a simple link audit tool can
    easily detect that you are building links solely
    to increase your search rankings. You may not be
    caught easily now but trust me, in the long run,
    Google will catch up and all your optimization
    efforts will fade into thin air.
  • The best way to avoid getting hit by the next
    Google algorithm update is to diversify your
    backlinks and never get obsessed with the
    do-follow trend. Of course, getting a dofollow
    backlink is great, but if you have way too many,
    search engine bots will get suspicious and the
    next thing you know, your website is already
    deranked and de-indexed in the SERPs (search
    engine result pages).
  • Using automated program to create backlinks.
  • Creating automated backlinks is definitely very
    unethical and is strongly discouraged by big
    search engines most especially by Google. But,
    its still surprising to observe that many
    practitioners in the industry still use
    automation in the guise that it makes redundant
    tasks easier to manage. But, despite this, the
    abuse in using automated software in building
    backlinks is still rampant among those who are
    fond of utilizing black-hat SEO to game the
    system.
  • Are you still committing these mortal sins in
    Off-page Optimization these days? If you are, I
    highly recommend you look for ethical
    alternatives now, or else suffer irreversible
    consequences later that can ultimately cost you
    your job or your business.

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Qamar Zaman Chief Visionary at One SEO Company.
An Internet Entrepreneur SEO lawyer Internet
marketing professional Starbucks
Lover. Written by VIZABILITY Filed Under News,
SEO News Online SEO News Web Marketing Magazine
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