Link Building Fundamentals for SEO 2016

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Fundamentals SEO 2016 Link Building Fundamentals
January 21, 2016 (1VIZABILITY.COM - News, SEO
News)
Qamar Zaman a Dallas based SEO outlines
fundamentals to link building In 2016 7 Mortal
Sins in Off-page Optimization You Should Not
Commit Again.
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Its already 2016, but when I checked my inbox
this morning, I still got emails from online
companies wanting to publish a sponsored post
on my blog with a back link to their commerce
website. What these people are thinking?
Real-Time Google Penguin is expected to hit
within this month or early next month and these
individuals are still looking for ways to get
their websites penalized.
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For those who dont know, Real-Time Google
Penguin or simply Penguin 4.0 is one of the most
anticipated algorithm update from Google that
might have been launched before this write-up has
been published. As of this writing, a lot are
expecting that it will be released within January
or early February, but others said Google will
release it on March. But, nevertheless, building
backlinks these days should not be trusted to
people who are still using black-hat or grey-hat
tactics to game the system. According to experts
and insiders, Penguin 4.0 once unleashed will
automatically penalize websites with
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• suspicious or shady backlinks. With this
  information alone, its sad to know that there
  are still SEO practitioners who are still
  committing these mortal sins in off-page
  optimization.
• 7 Mortal Sins in Off-Page Optimization People Are
  Still Doing These Days
• Paying bloggers to publish your article and
  asking them to make the backlink do-follow.
• There are still a lot of SEO practitioners who
  believe that this is something Google wont
  notice. I mean, how would Google know if you are
  paying a blogger or not to get a backlink from
  their high authority blog site? Nice
  rationalization, right? But, believe it or not,
  Google will know. May be not now but later, they
  will find out that youre buying links. And, once
  that happened, it will be too late for you to
  save whatever it is that needed to be saved.
• My point really is, if you are doing sneaky
  things, better not leave any trace because if you
  do, well, you are trading the future of your
  business in exchange to temporary boost in search
  rankings.
• Forcefully inserting a SEO keyword as an anchor
  text in a blog post or landing page.
• Believe it or not this practice still happens
  nowadays. Exact-matched SEO keywords forcefully
  inserted in a blog article and landing page for
  the sake of getting high rankings is really a
  suicide, but why is it that there are still many
  who are doing this kind of trick these days?
  Google may not penalize your website now, but
  their upcoming Penguin 4.0 release will
  definitely leave harrowing fatalities for those
  who keep doing this abuse.
• Real-Time Google Penguin algorithm update is
  expected to instantly penalize all web pages that
  show signs of spammy links. Would you wait to be
  penalized first before you straighten up your
  act?
• Commenting on unmoderated .edu or similar
  websites (with high domain authority) to get
  high quality backlinks.
• This trick is outright spammy but you will be
  shocked at how many people are still doing it
  these days. Leaving comments on unmoderated .edu
  pages with exact-matched keywords as usernames is
  definitely one of the easiest ways to boost
  rankings in searchbefore. But, if you are still
  doing this kind of lousy trick these days,
  please stop it now.

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• Getting a backlink from a webpage with excessive
  number of backlinks can automatically trigger
  Googles anti-spam filter and can lead to your
  page getting de-indexed and penalized.
• Getting backlinks from web pages with the same IP
  address.
• This is actually a thing in the past. Those days
  wherein webmasters and SEO experts create blog
  networks to increase backlinks for their money
  sites and ultimately increase their search
  rankings. But, surprisingly, there are still
  people who are doing it these days. They are the
  ones who proclaimed that they dont rely solely
  on Google, thus they are not afraid to go beyond
  what is ethical.
• The problem here is, despite the fact that they
  are not bothered if Google will penalize them,
  whats the guarantee that other search engines
  wont do the same? Any tactic to game the system
  (any search engine for that matter) is bound to
  get caught and the culprits will be having their
  not-much anticipated consequence.
• Creating too many backlinks with exact-match
  anchor texts.
• Too many exact-match anchor texts and do-follow
  backlinks are signs that you trying to manipulate
  the system. Even a simple link audit tool can
  easily detect that you are building links solely
  to increase your search rankings. You may not be
  caught easily now but trust me, in the long run,
  Google will catch up and all your optimization
  efforts will fade into thin air.
• The best way to avoid getting hit by the next
  Google algorithm update is to diversify your
  backlinks and never get obsessed with the
  do-follow trend. Of course, getting a dofollow
  backlink is great, but if you have way too many,
  search engine bots will get suspicious and the
  next thing you know, your website is already
  deranked and de-indexed in the SERPs (search
  engine result pages).
• Using automated program to create backlinks.
• Creating automated backlinks is definitely very
  unethical and is strongly discouraged by big
  search engines most especially by Google. But,
  its still surprising to observe that many
  practitioners in the industry still use
  automation in the guise that it makes redundant
  tasks easier to manage. But, despite this, the
  abuse in using automated software in building
  backlinks is still rampant among those who are
  fond of utilizing black-hat SEO to game the
  system.
• Are you still committing these mortal sins in
  Off-page Optimization these days? If you are, I
  highly recommend you look for ethical
  alternatives now, or else suffer irreversible
  consequences later that can ultimately cost you
  your job or your business.

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Qamar Zaman Chief Visionary at One SEO Company.
An Internet Entrepreneur SEO lawyer Internet
marketing professional Starbucks
Lover. Written by VIZABILITY Filed Under News,
SEO News Online SEO News Web Marketing Magazine
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