5 Tips On Hiring SEO Expert For Lawyers | PPT

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5 Tips On Hiring SEO Expert For Lawyers
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• With the high competition in the legal market, it
  becomes essential for you to make your law firm
  visible to your audience base. Here comes the
  role of a strong SEO strategy.
• If you are looking forward to hiring a law firm
  SEO expert, then you have landed in the perfect
  place. In this post, we will also give you an
  overview of SEO.

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What is SEO?

• SEO management helps in making your firm appear
  on the first page of search engine results and
  thus, helping in increasing visitors to your
  website.
• Three categories of SEO ranking factors for law
  firms
• Technical SEO
• Backlinks and off-page citations
• Content

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1. Keywords

• You must be aware of the keywords your customers
  are using to find you.
• Use keyword from the meaning of the users
  search.

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2. Local SEO

• The content of your website demonstrates the
  specialized services of your law firm.
• You will be licensed to do business in that
  particular region. And therefore, you must focus
  on local SEO.

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3. Customer Reviews and Local directories

• Apart from location-based keywords, you can also
  consider focusing on websites for Local Search
  and Reviews like Yelp, Avvo, Lawyers.com, etc.
• By listing your business in local directories
  might be easy but helps a lot in improving your
  presence online.

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4. Quality content, social media and blogging

• An excellent legal website also needs a blog.
• Blog allow customers to know about changes in the
  law. This helps in improving the presence of your
  website.

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5. Excellent design and professionalism

• A good-looking website has a good impact on your
  audience base and can be an excellent example of
  professionalism.
• Maintaining your professional image is one of the
  major marketing strategies.

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