Business Development Tips for Your Next Networking Event

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Business Development Tips for Your Next
Networking Event
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Lawyers often experience social anxiety when
entering a networking event, especially if it is
the first time they have interacted with the
folks who are there. This is a perfectly normal
reaction, even for the seasoned networker.
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Do Some Digging in Advance

• Once registered, it's a good idea to find out who
  else will be attending the event. The event
  organizer usually has a list of attendees which
  may be available to you in advance. If not,
  social media is another way to find out who is
  attending.

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Set Your Sights on Your Targets

• The topic of every seminar you attend, the
  quality of every contact you choose to make, and
  the target market you want to reach should be
  aligned in advance with your overall business
  objectives.

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Keep the Ball in the Air

• What do you say after the initial introduction?
  You ask questions instead of talking about
  yourself. Before you walk into the networking
  event, formulate open-ended questions that will
  cause new acquaintances to talk about their work,
  their families, and their interests.

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Use Breaks for More than Restroom Visits

• At many big events, break periods provide
  opportunities to schedule follow-ups with
  prospects or colleagues. Use that time to build
  on the rapport you have built so far by creating
  a next step that will advance the relationship
  you want to create.

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Dive Deeper into the Organization
It is a good idea to become active in one or two
organizations that automatically put you in
contact with your prospects. Just remember
thoughbeing active means more than attending
luncheons. You will develop advantageous
relationships only if you work side by side with
the members who can potentially hire you or refer
you.
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