What Is the Global Impact of Indian Handloom Cloth Products - PowerPoint PPT Presentation

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What Is the Global Impact of Indian Handloom Cloth Products

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Indian handloom, an ancient craft, supports handloom manufacturers, contributing to the economy. The Handloom Export Promotion Council aims to modernize the sector, enhancing global visibility and exports. With sustainability at its core, Indian handloom products emphasize eco-friendly practices, showcasing its low ecological impact. Despite challenges from textiles and the need for innovation, strategies focus on digital marketing and strengthening supply chains to promote global demand for handloom clothes and support rural livelihoods, while preserving traditional craftsmanship. For more info on handloom products and exports, visit the India Brand Equity Foundation website. – PowerPoint PPT presentation

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Title: What Is the Global Impact of Indian Handloom Cloth Products


1
Welcome To India Brand Equity Foundation
  • Overview Of The Indian Handloom Industry And Its
    Growth 

2
What Is the Global Impact of Indian Handloom
Cloth Products
  • By India Brand Equity Foundation

3
Introduction to Indian Handloom
  • Indian handloom refers to the traditional
    practice of weaving fabrics by hand, using looms.
    It is an ancient craft, with its origins tracing
    back over 4,000 years, deeply embedded in the
    cultural and social fabric of India.
  • Handloom weaving is not just a method of cloth
    production it represents a crucial aspect of
    Indian heritage, showcasing regional artistry,
    motifs, and techniques. This craft plays a
    significant role in the livelihood of millions,
    supporting artisans across various states.
  • Each region in India contributes its unique
    patterns, materials, and weaving styles, making
    Indian handloom products diverse and rich in
    cultural significance.

4
The Indian Handloom Industry Today
  • The Indian Handloom Industry is a vibrant facet
    of the country's rich cultural heritage,
    significantly contributing to its economy.
  • Encompassing a vast array of artisans and
    handloom manufacturers, it stands as one of the
    largest sources of employment after agriculture.
  • According to the India Brand Equity Foundation,
    it sustains over 4.3 million weavers and workers,
    showcasing its extensive reach and pivotal role
    in India's socio-economic framework.

5
National Handloom Development Programme (NHDP)
  • Aims to bolster the Indian handloom sector
    through modernization and comprehensive
    development.
  • The National Handloom Development Programme
    (NHDP) supports artisans with access to raw
    materials, finance, and market linkage.
  • Facilitates skill upgradation and technological
    advancements for handloom manufacturers.
  • Highlighted by success stories Increased
    earnings for artisans and global recognition of
    Indian handloom products. Empowers communities,
    preserving cultural heritage while ensuring
    sustainable growth.

6
Handloom Export Promotion Council (HEPC)
  • HEPC pioneers the global promotion of Indian
    handloom products, enhancing visibility and
    market reach.
  • Initiatives by the Handloom Export Promotion
    Council include international trade fairs,
    exhibitions, and B2B meetings, showcasing the
    rich diversity of Indian handloom to the world.
  • Achievements include significant growth in
    exports and the establishment of Indian handloom
    as a cherished brand in key global markets like
    the USA, UK, and Japan, emphasizing quality and
    tradition.

7
Indian Handloom On The World Stage
  • Indian handloom products have a global reach,
    showcasing their acceptance and demand across
    major international markets like the USA, the UK,
    Spain, Australia, Italy, Germany, France, and
    South Africa.
  • There are various case studies of Indian handloom
    success stories, illustrating the craft's
    versatility and appeal beyond Indian borders.

8
Sustainability and Indian Handloom
  • There are environmental advantages of handloom
    production, due to its low carbon footprint and
    minimal waste generation compared to conventional
    textile manufacturing.
  • Indian handloom is a paradigm of sustainable
    textile production, highlighting its reliance on
    natural fibers, traditional techniques, and
    renewable resources.
  • There are initiatives to bolster eco-friendly
    practices among handloom manufacturers, including
    the adoption of natural dyes and sustainable raw
    materials, aimed at further reducing the
    ecological impact of handloom products.

9
The Economic Impact of Handloom Exports
  • Handloom exports significantly contribute to
    India's GDP, showcasing the sector's economic
    vitality.
  • A key source of employment, the industry is
    pivotal for rural livelihoods, especially for
    women, promoting gender equality and empowerment.
  • The image highlights crucial export data,
    revealing positive trends and the global demand
    for Indian handloom products. It illustrates the
    sector's growth, market destinations, and the
    diversity of exported handloom clothes,
    underlining its global economic impact.

10
Challenges Facing Indian Handloom on the Global
Market
  • Indian handloom faces stiff competition from
    cheaper, mass-produced machine-made textiles,
    challenging its market share globally.
  • A crucial challenge is preserving the rich
    traditional skills and knowledge passed down
    through generations, amidst modernization
    pressures.
  • Adapting to rapidly changing global fashion
    trends is essential for staying relevant,
    requiring innovation while maintaining the
    authenticity of handloom products to meet
    contemporary consumer preferences.

11
Future Prospects and Strategies
  • Innovation in design and technique is key to
    keeping Indian handloom relevant and appealing in
    global markets.
  • Digital marketing is used strategically to boost
    global visibility and demand for Indian handloom
    products.
  • It is important to strengthen the supply chain
    and infrastructure to ensure quality, efficiency,
    and sustainability, thereby supporting the
    handloom industry's growth and resilience in the
    international arena.

12
Supporting Indian Handloom
  • Consumers and businesses can bolster the Indian
    Handloom sector by prioritizing handloom clothes
    for their authenticity and craftsmanship,
    directly impacting artisan communities.
  • International partnerships and collaborations are
    crucial in expanding the global market for Indian
    handloom, fostering cross-cultural exchanges and
    economic growth.
  • Choose handloom to support sustainability and
    preserve the rich heritage of India, encouraging
    responsible consumption and investment in
    traditional arts.

13
For more information Website     https//www.ibef
.org/  E-Mail ID   info.brandindia_at_ibef.org  For
any query call us _at_ 91 11 43845501 
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