How to do digital marketing for freelancers? - PowerPoint PPT Presentation

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How to do digital marketing for freelancers?


f you are a freelancer, you know that you can’t expect Clients to find you. You might have the question How can I grow my freelance business? Ans: You need to stand out and you have to learn the best way to market yourself as a freelancer we will look at some of the best ways how freelancers to get clients online. For that, first, build a persona build the audience on social media Build your Website – PowerPoint PPT presentation

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Title: How to do digital marketing for freelancers?

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Main Menu Home My Story Blog Lets Connect
  • How to do digital marketing for freelancers?
  • Leave a Comment / How To Promote Freelance
    Business Online / By Alok Kumar Do you know India
    has about 15 million freelancers?
  • Unfortunately, the majority of these freelancers
    do not know how to do digital marketing business
    for freelancers business online. If you are a
    freelancer then you know that you cant expect
    people to ?nd you.
  • There are many freelancers out there as well. You
    need to stand out and you have to learn how to
    promote your freelance services to get more work
    or clients. In this blog, we will look at some of
    the best ways how freelancers get clients online.
  • Before you crib about how to do digital marketing
    for freelancers let me help you Start with some
    freelance statistics
  • 86 of freelancers typically work from home
  • 64 of freelancers said their health improved
  • 41 of freelancers ?nd new work through their
    past clients
  • The global gig economy is projected to reach 455
    billion by 2023.
  • If you want to be a part of this economy then you
    should need to know how to promote freelance
    business online.
  • There are so many ways that help you to grow your
    freelancing business online but here I am going
    to share some of the best ways how to promote
    your freelance services online.
  • 1. ICP
  • how to promote freelance business
  • The best way to market yourself as a freelancer
    is, to begin with, creating your ICP, which means
    Ideal Customers Pro?le. You cannot say that every
    person is your potential customer or client.

  • Here I am sharing some of the points you need to
    know to create ICP
  • Demographics Age, Gender, Income, Education,
    Marital Status, Occupation
  • Goals and Challenges
  • What can we do? How do you help them?
  • Key Marketing Message
  • Simple and Clean Looking Website
  • How can I grow my freelance business?
  • You must have gone through many blogs searching
    how I can grow my freelance business?
  • Let me tell you the best one i.e. why a website
    is a must for every freelancer? In 2022 a website
    is very essential if you want to promote your
    freelance services online. It builds trust and
  • You cant present 24/7 But think if you have a
    website that delivers your marketing message 24
    hours, 365 days that helps you a lot. You need a
    simple and clean-looking website where you can
    showcase your services and your skills.
  • Social Media Presence
  • Best way to market yourself as a freelancer Are
    you not using social media platforms?
  • If yes then you are losing lots of potential
    customers. Because this is the most effective and
    best way to market yourself as a freelancer.
    Social media helps you to communicate with your
    audience and to share information.
  • You can attract customers, get their feedback and
    build customer loyalty.

  • Guest Blogging is one of the best ways to market
    yourself as a freelancer online.
  • For Example- You are a content writer then you
    have to search for those websites that allow
    guest posting in the niche you are in. Then write
    a brief article following their policy and send
    them a mail.
  • After they publish your article on their website
    they give you a backlink, after which you can get
    their website tra?c to your website. This will
    increase your brand loyalty and credibility
  • 7. Start Taking Testimonials
  • how do freelancers get clients online
  • 92 of customers read online reviews before
  • As a freelancer, no one in the market gives you
    the work unless they have trust in you. So, in
    that case, testimonials are going to help you a
    lot to promote freelance business.
  • You can showcase testimonials on your website and
    also share them on your social media pro?les to
    gain trust.
  • If you are working or working for someone you can
    ask them to give you a review and in exchange,
    you can give them some gifts.
  • Some reasons why you need testimonials
  • It helps build trust
  • It works like a referral

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