Top 5 Digital Marketing Trends to Plan On For 2022 - PowerPoint PPT Presentation

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Top 5 Digital Marketing Trends to Plan On For 2022


We may not be able to predict the future, but we can tell you what are some of the Top5 digital marketing trends you should pay attention to for 2022. – PowerPoint PPT presentation

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Title: Top 5 Digital Marketing Trends to Plan On For 2022

Top 5 Digital Marketing Trends to Plan On For 2022
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  • Time flies fast, especially in the world of
    digital marketing. It seems like you just planned
    your marketing strategy for 2021, and now its
    time to plan for 2022. The marketing world is
    dynamic and ever-changing trends, technology,
    and tactics are never stagnant. Thats why its
    critical that your business stays up to date with
    new developments in the industry after all, the
    last thing you want is for your business to fall
    behind while your competitors stay ahead of the
  • Here are the Top 5 digital marketing trends to
    keep an eye on in 2022.

Trend 1 The Rise of Artificial Intelligence
  • AI latecomers will find themselves at a serious
    competitive disadvantage within the next several
    years. Techgrabyte.
  • Artificial Intelligence (AI) has been deployed as
    an effective digital marketing tool for a while,
    but as marketing strategy continues to evolve in
    the face of both the ever-flexing Google
    algorithm and the focus on real-time
    customer-centric brand journeys, it will become
    an increasingly important part of digital
    marketing in 2022.

  • Once a strategy used solely in tech-forward
    companies and retail heavy sites like Amazon, AI
    is a strategy now being invoked by sectors in
    banking, healthcare, field service management,
    and even small to mid-sized businesses.
  • AI is an important part of future-forward brands
    because it not only automates basic tasks like
    reporting on website traffic, it can also perform
    tasks like suggesting keywords to optimize your
    brands organic SERP results or use predictive
    analytic models built on past customer behaviors
    and purchases to inform product suggestions and
    personalized customer workflows.

  • The level of personalized experiences that
    consumers continue to demand will necessitate
    brands utilizing AI in some fashion to ensure
    they are meeting the needs of loyal customers as
    well as attracting new clients.
  • AI is revolutionizing the way marketers approach
    digital marketing and businesses should consider
    using this technology as well.

Trend 2 Chatbots and Voice-Activated Tools
  • Digital assistants like Google Assistant and
    Amazons Alexa are becoming more popular by the
  • According to industry projections, the market
    value of voice-based shopping will reach 40
    billion by 2022, and consumer spending via voice
    assistants is also projected to reach 18.
  • Many businesses have started using chatbots to
    help automate customer service needs for better
    efficiency when handling customers inquiries on
    social media channels, email marketing, and other
    online platforms.
  • Chatbots can answer customer questions with
    little to no human involvement from a companys

  • Chatbot dialogue is typically powered by
    artificial intelligence (AI) which gives the
    chatbot an actual personality this makes it
    more fun for customers to interact with companies
    using chatbots as opposed to simply communicating
    through social media.
  • Chatbots are an excellent way to provide
    customers with a personalized and enjoyable
    experience so they will want to interact more
    often with your company!
  • In 2022, businesses of all sizes need to have
    chatbots integrated into their digital marketing
    strategy to increase customer interactions on the

3. Think Mobile
  • Want to hear a slightly scary statistic? 85 of
    Americans check the home screen of their mobile
    phone within the first 3 minutes of waking up
    every morning.
  • Even more frightening? The average person
    continues to check their mobile phone an average
    of 262 times a day!
  • The mobile smartphone has completely changed the
    way the world and the humans in it functions.
    To say that its important for businesses to
    focus on mobile marketing strategy is a massive
    understatement. But even with these well-known
    facts, many business owners are still designing
    and developing websites for desktops and then
    trying to make them work well on mobile when in
    reality, it should be the other way round.

  • Adopting a mobile-first marketing strategy can be
    as simple as optimizing your websites design so
    that it automatically adapts for smaller sized
    screens, and many brands have created dynamic
    mobile apps that respond to both the need for
    mobile branding AND an opportunity for customers
    to further personalize their interactions with
    your ecosystem. Know more please read our blog
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