Top 5 Digital Marketing Trends to Plan On For 2022

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Top 5 Digital Marketing Trends to Plan On For 2022
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• Time flies fast, especially in the world of
  digital marketing. It seems like you just planned
  your marketing strategy for 2021, and now its
  time to plan for 2022. The marketing world is
  dynamic and ever-changing trends, technology,
  and tactics are never stagnant. Thats why its
  critical that your business stays up to date with
  new developments in the industry after all, the
  last thing you want is for your business to fall
  behind while your competitors stay ahead of the
  curve.
• Here are the Top 5 digital marketing trends to
  keep an eye on in 2022.

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Trend 1 The Rise of Artificial Intelligence

• AI latecomers will find themselves at a serious
  competitive disadvantage within the next several
  years. Techgrabyte.
• Artificial Intelligence (AI) has been deployed as
  an effective digital marketing tool for a while,
  but as marketing strategy continues to evolve in
  the face of both the ever-flexing Google
  algorithm and the focus on real-time
  customer-centric brand journeys, it will become
  an increasingly important part of digital
  marketing in 2022.

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• Once a strategy used solely in tech-forward
  companies and retail heavy sites like Amazon, AI
  is a strategy now being invoked by sectors in
  banking, healthcare, field service management,
  and even small to mid-sized businesses.
• AI is an important part of future-forward brands
  because it not only automates basic tasks like
  reporting on website traffic, it can also perform
  tasks like suggesting keywords to optimize your
  brands organic SERP results or use predictive
  analytic models built on past customer behaviors
  and purchases to inform product suggestions and
  personalized customer workflows.

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• The level of personalized experiences that
  consumers continue to demand will necessitate
  brands utilizing AI in some fashion to ensure
  they are meeting the needs of loyal customers as
  well as attracting new clients.
• AI is revolutionizing the way marketers approach
  digital marketing and businesses should consider
  using this technology as well.

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Trend 2 Chatbots and Voice-Activated Tools

• Digital assistants like Google Assistant and
  Amazons Alexa are becoming more popular by the
  day.
• According to industry projections, the market
  value of voice-based shopping will reach 40
  billion by 2022, and consumer spending via voice
  assistants is also projected to reach 18.
• Many businesses have started using chatbots to
  help automate customer service needs for better
  efficiency when handling customers inquiries on
  social media channels, email marketing, and other
  online platforms.
• Chatbots can answer customer questions with
  little to no human involvement from a companys
  side.

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• Chatbot dialogue is typically powered by
  artificial intelligence (AI) which gives the
  chatbot an actual personality this makes it
  more fun for customers to interact with companies
  using chatbots as opposed to simply communicating
  through social media.
• Chatbots are an excellent way to provide
  customers with a personalized and enjoyable
  experience so they will want to interact more
  often with your company!
• In 2022, businesses of all sizes need to have
  chatbots integrated into their digital marketing
  strategy to increase customer interactions on the
  web.

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3. Think Mobile

• Want to hear a slightly scary statistic? 85 of
  Americans check the home screen of their mobile
  phone within the first 3 minutes of waking up
  every morning.
• Even more frightening? The average person
  continues to check their mobile phone an average
  of 262 times a day!
• The mobile smartphone has completely changed the
  way the world and the humans in it functions.
  To say that its important for businesses to
  focus on mobile marketing strategy is a massive
  understatement. But even with these well-known
  facts, many business owners are still designing
  and developing websites for desktops and then
  trying to make them work well on mobile when in
  reality, it should be the other way round.

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• Adopting a mobile-first marketing strategy can be
  as simple as optimizing your websites design so
  that it automatically adapts for smaller sized
  screens, and many brands have created dynamic
  mobile apps that respond to both the need for
  mobile branding AND an opportunity for customers
  to further personalize their interactions with
  your ecosystem. Know more please read our blog
  https//www.groupfio.com/top-5-digital-marketing-t
  rends-to-plan-on-for-2022/