How Prospect Marketing can help Restaurants amid Lockdown? - PowerPoint PPT Presentation

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How Prospect Marketing can help Restaurants amid Lockdown?

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About Restaurant Industry in India- The report is a compilation of statistics and results which have been acquired after interaction with over 50 CEOs and surveys conducted in 20 cities of India covering more than 2000 people. The report stated that the current restaurant market in India is worth over 3.09 Lakh Crores in 2016 and will contribute almost Rs 22,400 Crore by way of taxes in the current year.(BBGV682020) – PowerPoint PPT presentation

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Title: How Prospect Marketing can help Restaurants amid Lockdown?


1
How Prospect Marketing can help Restaurants amid
Lockdown?
2
  • About Restaurant Industry in India-
  • The report is a compilation of statistics and
    results which have been acquired after
    interaction with over 50 CEOs and surveys
    conducted in 20 cities of India covering more
    than 2000 people. The report stated that the
    current restaurant market in India is worth over
    3.09 Lakh Crores in 2016 and will contribute
    almost Rs 22,400 Crore by way of taxes in the
    current year.(BBGV682020) The report also stated
    that the food market of the country directly
    employs more than 5.8 million as of 2016. The 2nd
    instalment of the report came out in 2013 and the
    food market has seen a growth of almost 7.7
    since then. Apart from the current scenario, the
    future of the food sector of India seems to be
    soaring as well. As per the reports, the food
    services will be valued at almost 5 Lakh Crores
    in 2021, witnessing a Compound Annual Growth Rate
    (CAGR) of 10. Also, by 2021 the restaurant
    sector will contribute almost 2.1 percent to the
    nations GDP.
  • To whom does the Restaurants need to reach?
  • Due to ongoing pandemic the Restaurants are
    heavily suffering. There are some of the areas in
    the country which are safe and have received
    permission to resume business. Also, some of the
    restaurants now provide safe and no contact
    delivery. So now it is required that the
    restaurants need to reach their customers in
    order to sustain the business amid the pandemic.
    All the foodies all the bachelors who have been
    stuck in the same spot for a long time away from
    their families and home. It is evident that after
    the phase of lockdown came to an end many of the
    restaurants assumed the business. Hence it is
    required to reach out to all the customers.

3
  • Current strategy used by restaurants to reach the
    Prospects-
  • Prior the pandemic the way restaurants used to
    reach the customers mostly through offline
    channels like posters, newspaper, etc. The word
    of mouth and social networking was the most
    efficient way for restaurants to reach the
    customers. Currently the customers are now in the
    fear of pandemic. Currently offline ways are out
    of the question. Hence there is a need to find a
    new way to reach out to the customers. So, what
    is the new way to reach the customer amid
    pandemic? The new norm of marketing is now
    digital marketing. But even in digital marketing
    there are many ways to reach the customers?
  • Prospect Solution-
  • The answer to the above query is prospect
    marketing. Prospect marketing helps to find the
    specific audience which is interested in the
    service or product offered. Prospect Marketing
    will help in defining target audience and hence
    reaching customers easily and effectively. Some
    of the channels used to reach the prospects are
    Facebook, Email and LinkedIn which offers custom
    filters for advertising. Using these filters
    target audience can be reached effectively. These
    digital channels used are highly cost effective
    and helps in reaching the prospects.
  •  

4
  • Contact Us
  • Address Unit No.450, Mastermind One - IT Park,
    Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
    India 400065
  • Phone 91 8097027355, 91 9137256150, 91
    9222086563
  • Website www.mbaprojectreports.com
  • Email   ebrandingindia2017_at_gmail.com  info_at_disser
    tationwritingediting.com
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