How Prospect Marketing Can Help Local Business Amid Lockdown - PowerPoint PPT Presentation

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How Prospect Marketing Can Help Local Business Amid Lockdown

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Economic impact Covid-19 Lockdown- The economic impact of the 2020 coronavirus pandemic in India has been largely disruptive. India's growth in the fourth quarter of the fiscal year 2020 went down to 3.1% according to the Ministry of Statistics. The Chief Economic Adviser to the Government of India said that this drop is mainly due to the coronavirus pandemic effect on the Indian economy. – PowerPoint PPT presentation

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Date added: 13 July 2020
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Title: How Prospect Marketing Can Help Local Business Amid Lockdown


1
How Prospect Marketing can help local business
amid lockdown?
2
  • Economic impact Covid-19 Lockdown-
  • The economic impact of the 2020 coronavirus
    pandemic in India has been largely disruptive.
    India's growth in the fourth quarter of the
    fiscal year 2020 went down to 3.1 according to
    the Ministry of Statistics. The Chief Economic
    Adviser to the Government of India said that this
    drop is mainly due to the coronavirus pandemic
    effect on the Indian economy. Notably India had
    also been witnessing a pre-pandemic slowdown, and
    according to the World Bank, the current pandemic
    has "magnified pre-existing risks to India's
    economic outlook". Major companies in India such
    as Larsen Toubro, Bharat Forge, UltraTech
    Cement, Grasim Industries, Aditya Birla Group,
    BHEL and Tata Motors have temporarily suspended
    or significantly reduced operations. (BBGV14720)
  •  To whom does local businesses needs to reach?
  • Post covid-19 lockdown many new changes are
    taking place in India. The new boycott china
    products can be a potential opportunity for local
    businesses in India. The local businesses can be
    great help to the local people in the area as the
    rule of lockdown has restricted only taluka to
    taluka movement. Local businesses needs to reach
    out to all the other local businesses within the
    area as well as the local people within that
    local area. They needs to reach out to hospitals
    and local citizens especially if they are
    manufacturing medical products.
  • How can local businesses reach prospects?
  • Due to the lockdown the best channel to reach the
    prospects is online channels. Strategies to reach
    people are retargeting ad campaigns by using
    tools like Google Ads, social media networks,
    LinkedIn and other social media platforms which
    facilitates data collection. Also prospects can
    be reached directly through phone contact /email/
    SMS. All above methods facilitates data
    collection through which target audience database
    is developed. But the question that remains
    unanswered is how to reach the correct people you
    are looking for?

3
  • Prospect Solutions -
  • A prospect is someone who has a need, desire
    and/or interest in what you offer. You attract
    more potential customers to convert into buyers
    with Prospecting. By prospect marketing local
    businesses can reach prospects efficiently, which
    in turn leads to increased customer base, brand
    awareness and reduced marketing cost which leads
    to increased revenue, demand, and innovation.
    Some of the online strategies/tools are used to
    reach prospects are-Email marketing, Google Ads,
    social media marketing like Facebook, LinkedIn
    which provides custom filter. These strategies
    facilitates in data collection through which
    database of target audience is created which
    assists in reaching SMEs easily.
  • Contact Us
  • Address Unit No.450, Mastermind One - IT Park,
    Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
    India 400065
  • Phone 91 8097027355, 91 9137256150, 91
    9222086563
  • Website www.mbaprojectreports.com
  • Email    ebrandingindia2017_at_gmail.com  info_at_diss
    ertationwritingediting.com
  •  
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