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Elements and Principles of Design - Avantika University


One should know basic elements and principles of design to be a good designer. Avantika University offers BDes and MDes courses with design centered approach. Apply now and boost your career in the field. – PowerPoint PPT presentation

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Title: Elements and Principles of Design - Avantika University

Elements and Principles of Design
  • Design College In India Avantika University

Elements and Principles of Design
  • At times, while shopping around, we come across
    extremely exquisite art on a piece of cloth that
    makes it unique. That's the power of design.
  • So if you are one such creative soul searching
    for top design colleges in India to master the
    art, let us brief you about some of the
    fundamental principles and elements of design.

  • Designs are a fascination for an artist, but the
    fascinating they are, the complex is their
    process and understanding. Design works on making
    decisions with creating and organizing elements
    in an accurate way in order to convey a message.
    This process requires a thorough knowledge of
    principles as well as the elements of design
    along with a well-planned procedure.

  • Designers use the technique of creating the image
    in their heads so as to emphasize particular
    aspects. A successful design is the one that uses
    the principles of design to arrange the elements
    so as to create the desired effect.

  • The elements and principles of design are the
    parts that describe the visual tools and
    components that a person uses to develop a
    composition. On the other hand, the principles of
    design apply the elements to create a visual and
    convey a message accordingly. These elements and
    principles of the design represent a set of
    guidelines that have the purpose of helping you
    create aesthetically pleasing visuals. Graphic
    design has its principles and rules that they
    generally follow to create stunning visuals

  • Lines are an essential element of design. They
    can also be defined as linear marks, shape, or
    outline. They can be thick or thin, vertical,
    horizontal, or diagonal, or they can create

  • Color is one of the most critical elements of
    design because it helps in evoking emotions. As
    the presence of the darker shade of the ceiling
    creates a visual effect making the rooms look

  • Shapes can be geometric, realistic, or abstract
    it has two dimensions height and width. The
    principles of design combine with the elements so
    as to create a composition these are termed as
    the guidelines which are being used to arrange
    the elements. Each principle included is a
    fundamental concept used to organize or arrange
    the structural elements of design, and it applies
    to each component of a composition and to the
    composition as a whole.

  • Balance refers to the accurate arrangement of the
    objects in a certain design to create the
    impression of equilibrium. It is in 2 forms
  • Symmetrical
  • Asymmetrical

  • The movement can be created along edges, shapes,
    lines, colors, etc. The movement is added to
    create unity with eye travel. By arranging the
    proportion of elements in a certain unique way, a
    designer can control the movement of the viewer's
    eyes in and around the composition.

  • A pattern is an object or symbol that repeats in
    the design. It can be a pattern with a regular
    repetition or an alternate pattern that uses more
    than a single form of repetition.

  • Repetition generates unity and consistency in the
    composition. It is the repetition of similar or
    different objects throughout the design. This
    repetition can be regular, even repetition,
    irregular, or uneven repetition.

  • The proportion principle is used to create a
    sense that has an order between the elements used
    and to have a visual construction. This can occur
    in two ways
  • Harmonious or in proportion
  • and Unbalanced or disproportion

  • Unity is described as the relationship between
    the individual elements and the whole

  • Apart from the technical skills such as space
    design, technical drawing, and design tools, one
    must develop a polyphony between relational and
    communication skills so as to keep moving
    interaction with the clients. Although it is
    possible to spend years learning the different
    shades of design, there are a handful of basic
    elements that every budding designer or even an
    experienced designer should know and keep in mind
    before beginning any project.

  • Avantika University is the MIT Institute of
    Design in Ujjain, MP. It follows a unique
    learning approach where the students are
    encouraged to think out of the box. Avantika
    University is the part of reputed MIT Pune.

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