Principles of Design - Design College in India - Avantika University

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Principles Of Design

• Design College In India Avantika University

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Principles Of Design

• It is an art to create designs that communicate
  with the end audience and unmistakably express
  ideas that the designer intends to convey. In
  order to create amazing designs, there are some
  principles of design that need to be kept in
  mind. These are as follows

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Alignment

• The most fundamental aspect of any design is its
  alignment. Proper alignment of different objects
  in a design illustrates a clean look and
  eradicates the messiness that might occur due to
  aligning the objects randomly. The objects should
  be suitably aligned according to the background,
  theme of the design and in relation to other
  objects.

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Hierarchy

• Hierarchy refers to the process of giving more
  weight or importance to certain elements in the
  design to convey the message properly. This can
  be done by highlighting the text, by making the
  important message bold, or by using certain
  shapes that can accentuate your message. The main
  message should be the focal point of the design
  to achieve the intended objectives.

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Contrast

• Contrast is another vital aspect of design that
  allows the designer to create important elements
  of the design and emphasize them. A contrast is
  created between two alike design elements such as
  thick and thin, black and white, modern and
  traditional, etc. It is the contrast that draws
  the viewers attention in the important elements
  and organizes the information in an organized
  manner.

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Repetition

• Repetition is a design principle that enhances
  the overall look of the design. It binds all the
  distinct elements of design altogether and allows
  them to remain more consistent and organized.
  Repetition in design helps the designers in
  creating brand identity for their clients.

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Proximity

• Proximity refers to grouping the similar design
  elements together in order to establish a
  connection between them. Proximity not just
  refers to clustering the elements together, but
  it refers to visually connecting the similar
  tools by using the same color, font style, size,
  font type, etc.

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Balance

• Balance in design is utmost important as it
  entails to distributing the elements all
  throughout the design so that it appears clean
  and orderly instead of appearing messy and
  unattractive. Balance can be both symmetrical and
  asymmetrical.

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• In case of symmetrical balance, elements on the
  same side of design are weighted evenly while in
  case asymmetrical design, contrast is used to
  establish even flow of design.

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Color

• Color is one of the most significant principles
  of design. By using the right mix of color, a
  designer can depict the whole message even
  without words. The colors dictate the overall
  mood of the design as every color represents a
  particular emotion/feel. For instance, green is
  related to the environment, red signifies anger,
  blue stands for calmness while yellow creates a
  sense of happiness.

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Space

• The blank spaces in the design are as important
  as any other element of design. Negative spaces
  can create shapes and even accentuate the most
  important elements of the design. So, the spaces
  should be planned meticulously.

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• So, these were the eight principles of design
  that allows a designer to create stunning,
  appealing and winning designs. Avantika
  University being the first design-centric
  university accustoms its students to all these
  design principles. We train all our students to
  exploit these principles while creating designs. 

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• There is a special unit on principles of design
  for all the students who study at Avantikas
  design college, which is indeed regarded as the
  best Design College in India. Our experts also
  make sure that every student at Avantika knows
  how and when to apply each principle to create
  outstanding designs.

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Conclusion

• Avantika University is the MIT institute of
  Design in Ujjain, MP. It follows a unique
  learning approach where the students are
  encouraged to think out of the box. Avantika
  University is the part of reputed MIT Pune.

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