6 Effective Ways to Use Video in Your Email Marketing

1
6 Effective Ways to Use Video in Your Email
Marketing

• This is why video email marketing is such an
  effective strategy.

2
What is video email marketing?

• Video is an extremely popular medium in
  marketing. By using video, you can tap into the
  imagination of an audience that absorbs
  information visually sometimes text just
  doesn't do it.
• With video, you have a chance to make dense
  topics more compelling for your audience. Your
  email marketing can engage your subscribers and
  increase your conversions.

3
Ways to Use Video in Email Marketing

• Videos can dramatically increase click-through
  rate (CTR). B2B company decided to show off their
  workplace culture by creating 200 videos in three
  months for future email content. This approach
  doubled their CTR.

4
Personalized Emails

• For instance, let's say someone watches a portion
  of a video on your website that they don't
  finish, and you're noticing this is a pattern
  when you analyze your website data.
• Marketo's formula is to automatically send that
  video in an email to remind that user to finish.
• From a business perspective, this means more
  clicks for you, a better relationship with the
  customer, and more views on videos.

5
Event Marketing

• If your company hosts events, whether internal or
  external, take videos of the events for a recap
  to send subscribers. This way, you can give
  subscribers a taste of how your brand works
  in-action and build interest in your company's
  events overall.

6
Include Video in Subject Line

• Super important in emails and it starts with the
  subject line. As a consumer, if I see an email
  with emojis in the subject line, I'm immediately
  more interested in the email because emojis stick
  out to me and are more inviting.
• Putting videos at the beginning of an email is a
  good idea, but placing it near the end invites
  readers to keep reading to better understand the
  video.

7
Product Marketing

• To build interest in your new product roll-out,
  film mini-teaser videos to include solely in
  emails. This will make subscribers feel as if
  their subscription is useful to them and
  strengthen your relationship. Additionally, it
  will keep the product in your customer's minds.
• Giving a visual example, rather than just text,
  makes emails more interesting. Personally, if I
  see a product demo in a marketing email, I grow
  to expect and get excited about the next one.

8
Newsletters

• There's a lot of ways to include video in
  newsletters so they can be effective. Video-heavy
  businesses can benefit from newsletter video
  embeds so subscribers can catch up on content
  they may have missed.
• Another way to use video in newsletters is to
  round-up your popular videos in your industry. If
  your company doesn't do many videos, this is an
  excellent avenue for you.

9
Engage with Your Community

• Industries are constantly changing. Try your hand
  at video email marketing and see if it improves
  your email metrics.
• Even if you don't get the results you're hoping
  for, you can archive some of the videos you have
  and use them in new ways for future content.