11 Explainer Video Marketing Strategies for Getting Maximum Benefits

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Getting a good Explainer Video for your business
is the first thing.
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It demands a pretty good amount of effort and
time. But, most businesses struggle with the
second thing... using it the right way.
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In order to make it work...
You need to follow an effective creative
strategy alongside your marketing sales
campaign.
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Do you follow the required steps that can get
you the desired result?
Let us reveal some INSIGHTS for you to make it
happen.
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Using Explainer Videos effectively in your
marketing campaign or sale funnel leads to the
best outcome return from an investment.
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First things first you need a very strong brand
positioning.

• Put the explainer video in front of the right
  audiences' at the right places.

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Include Explainer Video on your website
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Use the Business video host service from Vimeo,
YouTube, Sproutvideo, Vidyard, Wistia, etc... to
host your videos and embed your explainer videos
to the website or landing pages with content
relevant to them.
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Use Blogging techniques
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Collaborate with bloggers and influencers in
your niche and ask them to use your explainer
videos in their blogs with your credentials.
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Make Explainer Videos a part of Sales Pitch
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Using explainer videos makes your sales pitch
more convenient productive. It provides more
opportunities that help you close the deal
quickly.
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Share with Potential Leads Customers
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• Tell your sales team to use explainer videos as
  the medium of communicating information with
  your potential leads.

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Use the YouTube platform
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• Write a catchy description and provide a
  transcript. Use an attractive thumbnail.
• Use TubeBuddy, VidIQ, etc., to find out the tags
  your competitors are using in their YouTube
  videos.

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Promote at Corporate Events
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• Playing explainer videos on loop on your laptops
  tablets attracts the attention of viewers at
  corporate events. Use subtitling tools such as
  Kapwing, Voxtab, Rev, Temi, etc., to create
  highly accurate subtitle tracks.

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Use Social Media
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• Upload your explainer videos on social media
  with a relevant copy.
• Make sure your explainer videos work even
  without sound.

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Share on Quora
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• Answer relevant questions on Quora and add an
  explainer video (link) with your answers. Try
  helping people as much as possible and quora
  will increase your video exposure.

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Share with Email Subscribers
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Include the word Video in your email subject
line and use a static image with a play button.
Add your video link to your email signature.
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Make an Actionable CTA
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• A Call To Action button directs your audience
  towards goals and conversions.
• Provide them a proper Call-To-Action using your
  explainer video and help them with their buying
  journey.

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Study Your Analytics Report
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You can improve your explainer video plan
performance by taking the help of data
analytics. Measure analytics in the form of
impressions, engagements, geographic metrics,
conversions, etc.
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BUT...
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These practices will boost your explainer videos
only if you take care of the quality of an
explainer video and the message you're putting
out there.
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FINAL Words...
These marketing techniques will connect with
your target audience and improve brand
recognition.
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Need help with explainer videos? Or creative
strategy?
Let's talk. Thank You!
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